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Apple Likely Filed for 'xrProOS' Trademark Last Week via Shell Company

I really hope this doesn't signal Apple's intention to start splitting OSes into "regular" and "pro" lines.

xrOS vs. xrProOS
macOS vs. macProOS
iOS vs. iProOS
tvOS vs. tvProOS

The last thing we need is the introduction of even more artificial divisions - especially on the software side, where Apple hasn't exactly been distinguishing itself for quite some time now.
 
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bLackjackj said:
No. Maybe you were seeing this in another forum. It certainly wasen't here or any reputable news site. What "people"?
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No, really. It was an internet meme even if you don't recall.

iPad name draws feminine hygiene jokes - CNN.com

Punch lines about hygiene products flooded the blogosphere on Wednesday only moments after Apple Inc. announced it would call its new touch-screen computer the "iPad."
edition.cnn.com edition.cnn.com
 
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bLackjackj said:
Yes, an SNL or youtube skit..that's all. Not a product of any news organization or "everyone was laughing at the name".
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44FCE739-700E-4E73-A7E3-DBC8F8691E84.gif

I think an SNL skit about it is a sign of something people are making fun of.
 
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MacRumors said:
This is the first time that the xrProOS name has been reported, and it's unclear how Apple plans to use the name, if at all. Bloomberg's Mark Gurman said Apple's headset operating system will be named xrOS, so it remains to be seen how the xrProOS name might fit into Apple's plans. Gurman did float "Reality Pro" as a potential name of Apple's headset, and xrProOS would mirror the "Pro" branding if it is used in some way. It's also very possible Apple is simply covering all of its bases here and has no current plans to use xrProOS.

Other previously-reported trademark applications with potential ties to Apple's headset include Reality One, Reality Processor, Optica, and Deep Screen, but it's unclear if any of these names will actually be used. Some of the applications were filed by a separate shell company named "Immersive Health Solutions LLC."
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The rumors seem to get worse as we approach WWDC, none of these names sound great.
 
Dumb name. Surely they would differentiate by hardware, not software? I don’t see the Apple Watch Ultra running a different OS? And why „Pro“? Pro of what if there isn’t a „regular“ one. If everyone was good at math, would it still be called being smart or just average?
 
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citysnaps said:
Another one was characterizing the Apple tablet as just a giant iPhone - who asked for that?
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I do remember one in particular talking about how the iPad was a giant iPhone right down to the fact that, like the iPhone, it couldn't make calls... Not a half bad dig, given that this was around the time of the iPhone 4 troubles.

boss.king said:
There were definitely a bunch of those jokes made on MacRumors around the launch of the iPad and around the launch of other lines like the Mini. In particular, I remember people joking when the Mini came out that would also be a larger iPad called a MaxiPad. They weren't good jokes, but they were here.
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Yeah, that and the Airpods. You can tell you're surrounded by stunted adolescents when everything gets compared to feminine hygiene products. It's like a bad Beavis and Butthead episode around here sometimes.
 
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bLackjackj said:
No. Maybe you were seeing this in another forum. It certainly wasen't here or any reputable news site. What "people"?
Click to expand...
lol, 100% happened around here, you seem to be conflating the comments section (which is always full of s—t takes) with actual articles
 
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bLackjackj said:
Yes, an SNL or youtube skit..that's all. Not a product of any news organization or "everyone was laughing at the name".
Click to expand...

There you go:

www.cnet.com

Instant iPad reactions: Whoa, awkward name

Reactions to the name of Apple's shiny new device ranged from disapproval to mockery, including the installation of "iTampon" as a trending topic on Twitter.
www.cnet.com www.cnet.com

iPad name draws feminine hygiene jokes - CNN.com

Punch lines about hygiene products flooded the blogosphere on Wednesday only moments after Apple Inc. announced it would call its new touch-screen computer the "iPad."
www.cnn.com www.cnn.com
 
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Reactions: arkitect
MacRumors said:


Just a few weeks ahead of WWDC, it appears that Apple continues to secretly apply for trademarks related to its rumored AR/VR headset.

apple-headset-underside-render-by-marcus-kane.jpg

Apple headset concept by designer Marcus Kane​

Delaware-based shell company "Deep Dive LLC" submitted a trademark application for "xrProOS" stylized in Apple's SF Pro font on May 18 in Argentina, Turkey, and the Phillippines, according to online records. The same company applied for an "xrOS" trademark in SF Pro in New Zealand earlier this month, and it is very likely that Apple is behind both filings as the company moves early to protect its headset-related intellectual property.

Deep Dive LLC also applied for xrProOS in Australia, New Zealand, and the UK on May 18, but without SF Pro styling. The company first applied for the trademark in Jamaica on April 27, according to the records. Jamaica is often where Apple first applies for trademarks related to future products, as the country lacks a searchable online trademark database, helping the company to maintain secrecy.

xrProOS.jpeg

xrProOS image included in Argentina trademark application​

This is the first time that the xrProOS name has been reported, and it's unclear how Apple plans to use the name, if at all. Bloomberg's Mark Gurman said Apple's headset operating system will be named xrOS, so it remains to be seen how the xrProOS name might fit into Apple's plans. Gurman did float "Reality Pro" as a potential name of Apple's headset, and xrProOS would mirror the "Pro" branding if it is used in some way. It's also very possible Apple is simply covering all of its bases here and has no current plans to use xrProOS.

Other previously-reported trademark applications with potential ties to Apple's headset include Reality One, Reality Processor, Optica, and Deep Screen, but it's unclear if any of these names will actually be used. Some of the applications were filed by a separate shell company named "Immersive Health Solutions LLC."

Apple is expected to unveil the AR/VR headset and related developer tools during its WWDC keynote on June 5, and it will likely be released to the public later this year. The device is expected to offer a mix of virtual reality and augmented reality features that can be controlled with hand and eye tracking. The headset is estimated to cost around $3,000 in the United States, and it will reportedly have an external battery pack.

Article Link: Apple Likely Filed for 'xrProOS' Trademark Last Week via Shell Company
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Wouldn’t rose colored glasses achieve the same result? You know, a somewhat alternative reality. And less a lot cheaper.😳
 
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