Apple Likely Filed for 'xrProOS' Trademark Last Week via Shell Company

[Ctrlos]

What, no XR Pro Max OS EX Plus Alpha?

 

[robbietop]

This product better have something that is legendary because all this hype is leading me to believe it’s an overpriced video game helmet

 

[D-ConYT]

Wouldn't xrOS Pro be a better name? xrProOS just feels unpolished

 

[Unregistered 4U]

How I wish it would end up looking like a diving helmet! That would be awesome.

Even better, get the specs for it and a 3D design app and design the files anyone could use to make a diving helmet that fits around it!! Couldn’t easily turn your head left or right. But, if painted convincingly, what an amazing public transport commute THAT would be?

 

[Candy Apple+ Nutz]

These renderings get worse and worse as we get closer to the launch... which look nothing like what it really is.

I don’t care if the renders look like cheap swimming goggles at this point. As long as I don’t have to see the ones that have been posted over and over again for the last decade it seems.

 

[Unregistered 4U]

When has that really stopped a 64,000 LB Gorilla? The name iPhone was taken but Apple used it anyway... and worked it out with the owner- Cisco- AFTER doing so.

Today, I learned that Apple licenses the iOS name from Cisco.

 

[HobeSoundDarryl]

What, no XR Pro Max OS EX Plus Alpha?

You forgot funner, magical, ultra and Liquid Retina HD.

"We think you're gonna love it!"

 

[jole]

One OS for consumers with iOS-like tight sandboxing.
One OS for professionals who need MacOS-like freedom.

(IMO this would be really bad idea... In fact, it already is a bad idea - would prefer to run same MacOS on iPad and Mac already)

 

[Schizoid]

They need an acronym so that everyone knows what they’re getting into…
I’m going for Deep Optics Augmentation

“It’s DOA, and we can’t wait to show it to you…”

 

[Naraxus]

I remember them. Another one was characterizing the Apple tablet as just a giant iPhone - who asked for that?

Not much has changed since then.

That's because the iPad at its core is a giant iPhone which contributed greatly to its popularity/adoption upon its release. Millions of people already knew how to use it even though they'd never seen the product before.

 

[currentinterest]

Companies will often trademark variations of the trademarks they are going to use so that other companies can not copy the name as easily.

 

[amaze1499]

Killer app will be an app that shows you a live picture of what's in front of you while you are walking down to the city centre wearing that thing. Transparency mode. It's not absurd at all, you will love it and pay 3000$ for it. Trust me! Or don't.

 

[wallaby]

Awful name. I doubt they would use something so wordy, but it wouldn’t be the first time Apple shoved the word “Pro” somewhere it didn’t belong. Looking at you,
iPhone.

 

[darngooddesign]

xrOS is still bad. For one, it's inconsistent with the times they used in X product names (or even XR, for that matter).

It also breaks from their more recent OS naming scheme, where the prefix is the product name — watchOS, MacOS, iPadOS, tvOS (the two major exceptions being iOS and audioOS on the HomePod), unless the physical product is called the Apple XR ______.

Add this to their other naming decisions — reusing the "M" chip naming from the motion coprocessor to their main SoC, the muddying of what Pro and Max mean with across the phone, headphone, and SoC lines, the weird distinction of "+" to denote subscription products but "Plus" to simply mean a bigger display (although somehow different from Max), the lack of clarity around what "Air", "Studio", and "Ultra" mean in their lineups, etc.

As they add more and more products to the lineup, it's becoming pretty clear (at least to me) that they haven't formed a coherent naming system, and now they're a little too far down the line for an easy fix.

Well it is tvOS not televisionOS and iOS not iPhoneOS. We don’t know what the OS will be called but xrOS makes more sense than xrproOS.

But I do agree that Apple need to get their naming mess under control.

 

[Realityck]

But I do agree that Apple need to get their naming mess under control.

Is it Apple at all or just an over zealous types finding miscellaneous tidbits that are essentially placeholders in case they might be used.

 

[darngooddesign]

Is it Apple at all or just an over zealous types finding miscellaneous tidbits that are essentially placeholders in case they might be used.

Its is apple with all of the other naming inconsistencies and repitition.

 

[macfacts]

I remember them. Another one was characterizing the Apple tablet as just a giant iPhone - who asked for that?

Not much has changed since then.

Apple won't have the courage to release a calculator app for the headset.😂

 

[macfacts]

Today, I learned that Apple licenses the iOS name from Cisco.

Apple copied the apple name too https://en.m.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer

 

[SFjohn]

Apple is just going around and trademarking any names that someone might use. Iterating on other names that different companies might try to associate with Apple. I seriously don’t expect Apple to use them other than to protect its IP.

 

[_Spinn_]

Things are getting exciting for the rumored headset.

 

[Realityck]

Things are getting exciting for the rumored headset.

Well it depends on what you believe. The press was excited a month back, then very recently downplaying a lot of this speculation as more conservative opinions surfaced.

 

[boss.king]

Well it is tvOS not televisionOS and iOS not iPhoneOS. We don’t know what the OS will be called but xrOS makes more sense than xrproOS.

But I do agree that Apple need to get their naming mess under control.

It’s tvOS because the product is Apple TV. If the box was called Apple Television then you’d have a point. And I already mentioned that iOS is an exception to the rule (because it used to cover iPhone and iPad software, but they didn’t rename it when they split out iPadOS).

 

[Solomani]

It’ll be interesting to see what Apple has to reveal at WWDC. Dont think I’ll be in the market for one just yet but I see the potential in an AR/VR headset.

The debut of killer apps is what will make it interesting.... I look forward to seeing what those will be...

 

[The point and shoot pro]

Man, what has happened to Apple's ability to name products well?

It died along with Steve Jobs.

 

[lazyrighteye]

It also breaks from their more recent OS naming scheme, where the prefix is the product name — watchOS, MacOS, iPadOS, tvOS (the two major exceptions being iOS and audioOS on the HomePod), unless the physical product is called the Apple XR ______.

Add this to their other naming decisions — reusing the "M" chip naming from the motion coprocessor to their main SoC, the muddying of what Pro and Max mean with across the phone, headphone, and SoC lines, the weird distinction of "+" to denote subscription products but "Plus" to simply mean a bigger display (although somehow different from Max), the lack of clarity around what "Air", "Studio", and "Ultra" mean in their lineups, etc.

As they add more and more products to the lineup, it's becoming pretty clear (at least to me) that they haven't formed a coherent naming system, and now they're a little too far down the line for an easy fix.

Every single bit of this.

And it’s not just you - at this point, they are too far down the line for an easy fix. As a step-one solution: drop “Air” from MacBook and iPad lines. And the whole Pro, Max, Ultra debacle could be reserved for chips but removed from hardware. My ¢3.