The iPad is kinda a bust. For me anyway. Especially now with bigger iPhones. They've looked basically the same all along, they basically offer the same function as my iPhone. I just don't see any reason to want/need one.. and I love looking for an excuse to buy Apple stuff. lol.
I travel for work so I love my iPad Air. I use it all the time at the client site and in the hotel. The iPad Air allows me to leave my personal laptop at home while on the road. It does everything I need - Email, Web, FaceTime, Pages, Movies, Music etc.