I bet they were waiting for HEVC to reduce bandwidth.
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Apple Listing Select Movies as 4K and HDR in iTunes Purchase History
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So, I can buy the new Apple TV with 4K HDR support when it launches, and connect it to my 4K HDR TV and watch? I may download content on my MBP 2016, and transfer it to Apple TV?
Or whatever the workflow is - don't flame me because I do not own an Apple TV and hence do not know its workflow. This is good news. I would buy that 4K Apple TV if the iTunes content is moved to really good 4K quality with HDR. Then, investing in a 4K HDR TV would also make more sense. Currently holding out on the purchase of both - 4K TV and Apple TV just because my current TV suffices my needs of viewing HD resolution channels and content. Most televised content in India is still SD, there are few meaningful HD channels televised in India. All major channels are in SD! Only one news channel and then all sports and movie channels are in HD.
If iTunes movies are converted to 4K, I am sure to have a 4K Christmas this year.
I like this idea, I'd be stupid to watch 4K HDR content on any less than 4K + HDR supported screen anyway.
Or whatever the workflow is - don't flame me because I do not own an Apple TV and hence do not know its workflow. This is good news. I would buy that 4K Apple TV if the iTunes content is moved to really good 4K quality with HDR. Then, investing in a 4K HDR TV would also make more sense. Currently holding out on the purchase of both - 4K TV and Apple TV just because my current TV suffices my needs of viewing HD resolution channels and content. Most televised content in India is still SD, there are few meaningful HD channels televised in India. All major channels are in SD! Only one news channel and then all sports and movie channels are in HD.
If iTunes movies are converted to 4K, I am sure to have a 4K Christmas this year.
I like this idea, I'd be stupid to watch 4K HDR content on any less than 4K + HDR supported screen anyway.
Unfortunately, I don't have a BluRay set. 
If true, all this 4K stuff online is bound to eat through ISP data caps. Even then, I've found that online stuff tends to be of lower quality than DVD/BluRay, and you rarely get all the extras included on discs.
However, I hope Apple makes a streaming video service like Netflix. Netflix has a lot of great shows and movies, but they're also getting rid of a lot of other shows I really like.
If true, all this 4K stuff online is bound to eat through ISP data caps. Even then, I've found that online stuff tends to be of lower quality than DVD/BluRay, and you rarely get all the extras included on discs.
However, I hope Apple makes a streaming video service like Netflix. Netflix has a lot of great shows and movies, but they're also getting rid of a lot of other shows I really like.
HobeSoundDarryl
macrumors G5
Watched Spiderman Homecoming this past weekend in 3D.
Watched War of Planet of the Apes in 3D 2 weekends ago.
Not wildly passionate for 3D myself but I'm not sure I can buy that "top Directors have given up on it" when summer blockbusters are rolling it out this summer.
I actually thought the opposite. They typically wait for a technology to mature a bit more.
I doubt apple will retroactively know the source of UHD redemptions. I'll be very happy if it's 4K moving forward. Not all studios redeem at 4K via vudu yet, but most do and I'm sure all will soon.
Apologies, not sure how to capture what "Phil in ocala" said as well in post 80 n the quote but to agree here as well.
4k on a good player is excellent, if the source is good and any transfer that is needed was up to it, older films etc. come across quite well.
Even a 2k comes across very well.
I would like Netflix to pop one on that I own to see the comparison with a streamed version.
Agreed that bandwidth for 4K was prohibitive. HVEC will allow 4K to roll forward...
Personally, I'm more interested in HDR video. AND if Apple will upgrade previous HD purchases to 4K/HDR or if it will require a fee...
That is the studios post-processing 3D. No more films are actually made that way.
A 4K Apple TV is an instant buy from me assuming pricing remains similar. I'm just tiptoeing into the world of smart home stuff so that as a hub would be great. I was about to get a 4 so might hold on for a month or two and use the iPad for this for the moment.
The *previous* and existing Apple TVs can play 4k. HDR might require new hardware thanks to HEVC though.
Yes, and I continue to buy it on new televisions.
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Certainly is not dead and continues to be a factor driving people to theaters.
According to reports from CES in January 2017. NO TV manufacturers in the states make 3D tv's anymore.
Not really the case anymore. In fact it was just reported yesterday that for the first time IMAX audiences have a clear preference to 2D and more movies will be screened that way. It used to be if there was a 3D option the IMAX version would always be 3D as well. http://www.slashfilm.com/imax-3d-phasing-out/
HobeSoundDarryl
macrumors G5
Check your facts buddy: https://www.cnet.com/videos/how-michael-bay-shot-transformers-the-last-knight-in-imax-3d/
I agree that many films are using technology to allow films shot in 2D to become 3D but can our eyes tell the difference? Or is that just a good use of technology? Apparently Superman flying is not done with ropes and Rocket (raccoon) is not actually a talking raccoon actor either, which make them other examples of technology being used to fool an audience's eyes. If post-processing can't be a consideration even if it seems to work well, perhaps we should make arguments that there are NO FILMS being made anymore (because I doubt there are any that lack at least some post processing).
HobeSoundDarryl
macrumors G5
Commercial 4K is very likely to require HDMI 2.X while current & previous
TVs are limited to <= HDMI 1.4. So while technically, they might be able to play some 4K, it is very, very likely one will have to buy a new box to play the 4K that will land in the iTunes Store.
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Again post processing is not filming with 3D cameras. Avatar, Tron / Resident Evil 4 I believe started a great trend towards real 3d films. Post Process looks like crap. Take off your glasses next time you are in the theater and you can see the picture still looks the same. As far as the last knight. I stand correct. However Michael Bay and that abomination should be the poster child for 3D since he used different aspect ratios throughout the entire film.
Apple needs to hurry up. I'm looking to drop cable and go internet only, so that would mean 3 Apple TVs in my house. Wife wants to switch everything over to Apple. We already switched from Android to iPhone / iPad, next its PCs to Macs, and then finally apple TVs in every room.
HobeSoundDarryl
macrumors G5
I don't know what you are talking about. I just peeked out from under 3D glasses the last 2 weekends and the picture did NOT look the same. It looked like the blurred mess typical of 3D movies without the glasses.
As to your point that nobody shoots in 3D anymore, I offered a very recent, major movie shot in 3D. Putting it down because you don't like it doesn't underpin the argument that nobody shoots in it anymore.
Again, I'm not lover of 3D either but several people slinging around blanket "facts" that are so easily disproven is just misleading other people in this thread. For what? Nothing.
It's not necessarily the 4K you'll appreciate on a smaller set, but the HDR. That is a technology that will stick for the consumer, because it looks amazing, and doesn't require any special glasses.