Music so last decade? If you live isolated in a cave, maybe...
Yes I do think think so. Of course Apple needs a streaming music competitor of their own but I don't think they need to spend millions on exclusive content and celebrities to 'curate' music for them. If you ranked the top priorities for Apple right now I'm not sure music would make the top 5. Look at Apple's biggest competitors, their top priorities aren't streaming music. Google didn't need to spend $3B+ to roll out a decent streaming service.