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Disclosing unit sales is important to investors. Apple is welcome to explain why those figures are no longer "relevant," but investors aren't required to view things the way Apple prefers. I think the 10% correction on that news sounds about right (and I say that without regard for reports of weak Xr sales).


Not to this investor. I always thought it was ridiculous Apple reported unit sales when its competitors did not. Further that metric is used to manipulate the stock. If Apple missed an arbitrary number shares sank despite Apple meeting its own guidance. I wonder how many shares Buffet is buying on the dip.
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I think that if you have nothing to hide, you can always show the unit sales. I don't think you can find an argument to prove it's better not to report the unit sales.

Obviously it's because Apple is selling a lot more older devices (iPhone 7, 6s in last year) than the new ones, because of the price. When the iPhone 7 came out, I have started to see them a lot in public 2-3 months after the launch. But iPhone X? Saw just bunch of people with iPhone X (since the launch).


Nobody else reports these numbers. Further Apple is one of the most manipulated stocks out there. Today’s story was the common Apple has reduced orders on phones, which is always by some anonomous source and has so far always been false.

Another popular form of manipulating is coming up with some arbitrary number for expected unit sales even when Apple provides a reasonable guidance range. When Apple meets the guidance it often is punished.


I’d think for competitive reasons alone I wouldn’t publish those numbers.

Apple again beat year over sales, satisfied its own guidance, but is punished for some arbitrary reason before it even said it was doing away with unit sales numbers.
 
There is no one at Apple who would authorize a leak with the intent to manipulate the stock price so that Apple's shareholders would be enriched just a little bit by Apple getting better prices on its buyback program. What you are suggesting is a scheme that if discovered would result in the authorizing executives going to jail. Why would anyone take that risk just so their already very rich and successful company could be slightly more successful?

There are people who do securities fraud. Happens all the time. But they do it either (A) to save the company and their job or their investment or (B) so they can make 5x or 10x returns. Neither case applies here.
I think you're right...it's just gotten so well timed, I think it definitely is related to stock price manipulation, but it's likely coming from sources outside of Apple.
 
Wouldn't surprise me if this is 'peak Apple' we are seeing. I don't see it dropping off the face of the earth but there is definitely a steady slow slide down. You cannot price your entire lineup at such levels and expect continued consumer interest and spending.
They make some great products but they're starting to be really overpriced.
Again when your top new smartphone goes from being around £650 (iPhone 6S) to £999 (iPhone X) you either have to be producing the greatest thing since sliced bread or your sales are going to take a hit. Again i understand Apple isn't chasing volumes like Android makers do, but even still, when you have wealthy guys who are tech enthusiasts like myself going eh, I'll pass this year yet again then maybe its time to start question if Time Cook is the guy to be leading Apple.

Not too mention, just ignoring much of your multi-billion dollar Mac lineup as if you want people to stop buying it is just not on.

Confused bloated line up, neglected product lines, bizarre purchases (Carpool Karaoke, Beats). AirPods have been the only real thing I'll call great innovation under Cook's leadership. He's a dull, visionless bean counter (which is fine for a CFO), Apple needs someone like Musk, an ideas guy.

Just imagine Apple's resources and management with Musk's ideas. Now that is a combination guaranteed to change things.
 
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Not to this investor. I always thought it was ridiculous Apple reported unit sales when its competitors did not. Further that metric is used to manipulate the stock. If Apple missed an arbitrary number shares sank despite Apple meeting its own guidance. I wonder how many shares Buffet is buying on the dip.
[doublepost=1541455587][/doublepost]


Nobody else reports these numbers. Further Apple is one of the most manipulated stocks out there. Today’s story was the common Apple has reduced orders on phones, which is always by some anonomous source and has so far always been false.

Another popular form of manipulating is coming up with some arbitrary number for expected unit sales even when Apple provides a reasonable guidance range. When Apple meets the guidance it often is punished.


I’d think for competitive reasons alone I wouldn’t publish those numbers.

Apple again beat year over sales, satisfied its own guidance, but is punished for some arbitrary reason before it even said it was doing away with unit sales numbers.
You might be the best I've seen at understanding Apple. Exactly right, wouldn't change a word.

This Nikkei leak is one of many that seems to be leaked at the perfect moment for maximum stock price impact. Just after a market perceived negative of unit sales reporting no longer being provided, "weak" guidance (although not weak, but spun that way), and during the buyback blackout period.

It's like no one is focused on the 20% revenue growth and 40% EPS growth. All anyone wants to talk about are speculative and consistently wrong supply chain reports, unit sales reporting, and "low" iPhone unit sales. This is precisely why Apple decided to stop reporting the unit sales. No one focuses on the outstanding revenues anymore.
 
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Apple has been bricking all the older devices with hopes to make customers buy new ones. Well, this will not work, and we, the customers will bring apple down to below one hundred bucks a share. This is what Apple wants, and this is what Apple will get. What it deserves.
 
I kinda wonder what Tim Cook did upon first hearing the news…

mIMry1s.gif

Apple has ordered additional plants for iPhone XR and XS to stop. They have ordered to make more older iPhone 8 models than initially expected. Demand isn’t there for the new phones. Major concern. Cash will be there for years and years after all the warning signs start showing up. That’s why they’re called warnings. Apple needs a new visionary and Cook isn’t it.
 
Apple has ordered additional plants for iPhone XR and XS to stop. They have ordered to make more older iPhone 8 models than initially expected. Demand isn’t there for the new phones. Major concern. Cash will be there for years and years after all the warning signs start showing up. That’s why they’re called warnings. Apple needs a new visionary and Cook isn’t it.
The market is saturated and at the moment there aren’t any major breakthroughs in technology to drive sales. Tim Cook is trying to maintain revenue by increasing prices.
 
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I'm part of the problem.:p
I upgraded my iPhone 4S to the last of the SE models last month. Classic iPhone form factor. :cool:
I HATE the new iPhone/Phablets...o_O
 
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Why would anyone take that risk just so their already very rich and successful company could be slightly more successful?

There are people who do securities fraud. Happens all the time. But they do it either (A) to save the company and their job or their investment or (B) so they can make 5x or 10x returns. Neither case applies here.

You underestimate the greed of the rich and powerful.

Enron - just because one jerk wanted his annual income to go from $30 million to $40 million! Didn't even get to enjoy it, eventually.

Not for 5x, 10x or 1000x - just a third (1/3) more!
 
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That's the point; this jack-up-the-prices-cause-the-suckers-will-keep-buying strategy may work in the short term, but could cost them in the long run. Sure, they've convinced customers to pony up $1,000 or more on a phone (including me last year, though I couldn't believe I spent that much), but there are a few things that aren't obvious.
  • How much longer will people hold onto their phones, tablets, or computers because of the higher prices?
  • How many people switched or will switch to competitors because of the higher prices?
  • How many people never bought their first Apple phone, tablet, or computer, and thus will never buy their second, third, and so on because of the higher prices? In other words, how many people will not become loyal Apple customers, because they never became Apple customers to begin with?
  • What price is too high of a price even for loyal Apple customers? $1,000? $1,500? $2,000?
We used to be able to justify Apple's prices by saying, sure, Apple computers are expensive, but that's because they don't do the low end. For what they sell, though, they offer a fair price. Maybe we can get away with saying that for the iPhone XS, but who can look at the new Mac mini and honestly say that now?

I've been a die hard Apple user/customer since my dad bought an Apple II+ in the 1980s, but even I have my breaking point, as does every other customer. Lately, Apple seems like it's trying to find that breaking point, while the CFO seems like he doesn't care about the customers they lose; they're just paupers, anyway.

I’ve never had any problem paying the high price of my Apple products, and once the X debuted I said $1200 is the max for me for a phone. After next year’s 2019 iPhone release I will be upgrading to the X Max and that will be my last Apple purchase if these phones continue to increase in prices. I was all ready to upgrade my 2017 10.5 iPad Pro but said no to this year’s upgrade.
 
Apple didn't fall short of anything on earnings. They far exceeded anyone's expectations for earnings in the last quarter.

Apple also did not fall short on revenue either. They exceeded their guidance and beat the street's estimates for revenue.

What they did, however, was to put out guidance that met with the street's consensus, which was raised over the last couple of months.

First intelligent command that I read here today! Thanks
 
How can that be right?

1,000,000 shares @$1000 each is $1,000,000,000
900,000 shares @$1000 each is $900,000,000

The fewer shares in circulation, the higher the individual shares have to be priced to reach a $1T valuation, surely?
It’s higher...he’s wrong or just wrote it wrong.

The new $1T mark is $210.73 based on the most updated share count.
 
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Apple has ordered additional plants for iPhone XR and XS to stop. They have ordered to make more older iPhone 8 models than initially expected. Demand isn’t there for the new phones. Major concern. Cash will be there for years and years after all the warning signs start showing up. That’s why they’re called warnings. Apple needs a new visionary and Cook isn’t it.

Thats a rumor from someone who said that very thing last year at this time, and the year before at this time and was incorrect in both cases. You just think 3 times is the charm, and he is correct this time? Literally most sales and most profit for any non-xmas quarter EVER. Guidance is that they will make more profit and more sales then ever before next quarter. Biggest year ever. Thats not when you fire a CEO.
-Tig
 
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Wouldn't surprise me if this is 'peak Apple' we are seeing. I don't see it dropping off the face of the earth but there is definitely a steady slow slide down. You cannot price your entire lineup at such levels and expect continued consumer interest and spending.
They make some great products but they're starting to be really overpriced.
Again when your top new smartphone goes from being around £650 (iPhone 6S) to £999 (iPhone X) you either have to be producing the greatest thing since sliced bread or your sales are going to take a hit. Again i understand Apple isn't chasing volumes like Android makers do, but even still, when you have wealthy guys who are tech enthusiasts like myself going eh, I'll pass this year yet again then maybe its time to start question if Time Cook is the guy to be leading Apple.
if you look at actual data, iPhone unit sales have pretty much flattened out since the iPhone 6. The 6, 6s and 7 were all the same price, yet unit sales stayed relativity flat.

Folks are holding their phones longer because they're getting better, plus the elimination of the subsidy model in the US. An iPhone 6 on iOS 12 is usable still.

As long as iPhone users upgrade to a newer iPhone and Apple wins it's share of switchers, Apple will continue to grow the user base, which is what they want investors to focus on.

Tim's doing fine.
 
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Apple has been bricking all the older devices with hopes to make customers buy new ones. Well, this will not work, and we, the customers will bring apple down to below one hundred bucks a share. This is what Apple wants, and this is what Apple will get. What it deserves.
Apple stock isn’t going anywhere past the neighborhood it’s in as much as one may opine about it, imo. There is always churn with individual customers.
Apple has ordered additional plants for iPhone XR and XS to stop. They have ordered to make more older iPhone 8 models than initially expected. Demand isn’t there for the new phones. Major concern. Cash will be there for years and years after all the warning signs start showing up. That’s why they’re called warnings. Apple needs a new visionary and Cook isn’t it.
Cook isn’t going anywhere, except when he wants to.
 
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Disclosing unit sales is important to investors. Apple is welcome to explain why those figures are no longer "relevant," but investors aren't required to view things the way Apple prefers. I think the 10% correction on that news sounds about right (and I say that without regard for reports of weak Xr sales).
I bet if the unit sales numbers were climbing like rockets they would be ‘relevant’ again in a hurry. :rolleyes:
 
960ionaire... which isn’t even a thing. I’m not even in the four comma club... *sulk*
 
A company's whose Desktop Flagship Computer that looks like an office trash can and is 5 years old tech

And the tech was already 1 year old when they released it, and the mac pro update already ‘late’, relative to previous history. They came in late, with outmoded tech, and then abandoned it for five years...so far...will be six years by the time the next mac pro is available. Pitiful.
 
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