Man this has really been a cluster for Apple.
I wouldn't be surprised if Apple gives some sort of apology "gift" to IUP people once this is all said and done. Sort of reminds me of when they dropped the price of the original iphone a couple months after releasing it. Everyone got $100 Apple Store gift card iirc.
Free case like what happened in 2010 with the iPhone 4? I doubt they will do anything though. They have been getting negative PR a bit lately...yesterday people bricked their iPhones trying to update to iOS 10. I mean, really a lot of this negative press probably hasn't gone much beyond the "geek" community but its still not good.