I don't like how they come up with these statistics. Apple forces people to use their apps by the restrictions that cannot be changed within iOS for consumers. It's not a fair playing ground for any Maps, Mail, Music, Camera, et cetera app because Apple's apps will be used by default. They make their inter-app communications necessary for everyone who uses their devices. Therefore, the statistic means nothing because it does not truly represent the preferences of iOS users.
General users don't want the inconvenience of switching to Google Maps (or whatever the case may be) when the OS automatically jumps to the data in an Apple app. If given a choice to use a different app during that switch-over, users may not use Apple apps as much. Maybe they will, but we won't know unless Apple changes how the OS works.
General users don't want the inconvenience of switching to Google Maps (or whatever the case may be) when the OS automatically jumps to the data in an Apple app. If given a choice to use a different app during that switch-over, users may not use Apple apps as much. Maybe they will, but we won't know unless Apple changes how the OS works.