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Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
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Schiller also did not favour one over the other. By providing a third option, he implicitly acknowledged that the other two are fine too. He did exactly the opposite of what people here claim he did.
Eveyone knows that iPhone is more than just a device, it is life.
You can still say iPhone SE device, iPad Pro 9.7 inch device and so forth.
But he's right, kind of. iPads Pro isn't right. It should really be iPad Pros.
(Sorry if already mentioned....)
(Sorry if already mentioned....)
They also don't want you to say "The" as in "the iPhone" or "the iPad". It's just "iPhone" or "iPad"...
And that I find really obnoxious. In most every day speech I hear, people use "the" with these devices, but on their site they do seem to avoid the article. "Look what's happening to iPhone" or something along those lines. It sounds completely unnatural and forced.
How about spending more time on the things that matter, like increased battery, durability of the "iPhone" instead of giving grammar lessons.
The Wall Street Journal published an article about this: http://www.wsj.com/articles/SB10001424053111903895904576546910525327024.
I had a lengthy debate about this with a friend, not so long ago. I could never put my finger on it, but I also found it really obnoxious how Apple consistently dropped the definite article. Effectively saying: the product has risen beyond ordinary rules of grammar and is more than just a product. Many people seem to suck this up like sponges, reinforcing the brand for Apple even in everyday speech. It is also prevalent on Wikipedia.
Nevertheless, grammatically it seems to be correct because of grammar rules relating to trademarks. Some newspapers do the same with trademarks. The Guardian, for instance, also used iPhone without an article in front of it.
Neither is strictly ‘correct’, because iPad Pro is a brand, more specifically a trademark. You don’t usually pluralise names either. The confusion arises, because Apple’s brand names are comprised of common nouns (phone, pad, watch, pod) which can be pluralised and because these are actual devices you can hold in your hands, they are objects you can pluralise. However, it would be just as awkward as saying ‘I own two Galaxy S7s’ or even ‘Galaxy S7 Edges’.
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Oh Lord, won't you buy me a Mercedes Benz ?
My friends all drive Porsches, I must make amends
Worked hard all my lifetime, no help from my friends,
So Lord, won't you buy me a Mercedes Benz ?.
Janis Joplin, before Phil's time.
My friends all drive Porsches, I must make amends
Worked hard all my lifetime, no help from my friends,
So Lord, won't you buy me a Mercedes Benz ?.
Janis Joplin, before Phil's time.
He's right. He has to be, it's their product. They get to decide because, well, they made it. iPhone is singular and plural. "I own 3 iPhone." "I own 1 iPhone." "I should buy iPhone." No need for the word "device" or "devices", but that is equally accurate. iPhone is a proper noun
He's letting people know how English works... there is absolutely nothing wrong with that. He did it respectfully
Who Effing Cares? How about they focus on releasing the first bug free "OS Xs" and "iOSs"; instead of product name grammar!
Macrumors: A place where you can count on people proudly displaying their ignorance and spouting their opinions whether they know anything about what they are talking about or not.
First, this wasn't Phil giving a grammar lesson or asking anyone to do anything. Two of his friends were having a discussion about the right way to pluralize Apple products and Phil in passing simply said, you don't HAVE TO pluralize if you don't want. I wonder how people would feel about it if your tweets were scrutinized to this degree and used to determine if you were doing your job.
Secondly, he wasn't making statements at all about pluralization in general, just that PRODUCT NAMES are different than other parts of speech. Steve Jobs was always careful to not pluralize "iPhone" in keynotes and people here act like he's a demigod while Phil doing the same thing makes him an idiot.
Third, since Phil said you don't have to pluralize names, he is not being hypocritical when he does so, because he never said you shouldn't. Sometimes I am embarrassed to be a MR poster.
First, this wasn't Phil giving a grammar lesson or asking anyone to do anything. Two of his friends were having a discussion about the right way to pluralize Apple products and Phil in passing simply said, you don't HAVE TO pluralize if you don't want. I wonder how people would feel about it if your tweets were scrutinized to this degree and used to determine if you were doing your job.
Secondly, he wasn't making statements at all about pluralization in general, just that PRODUCT NAMES are different than other parts of speech. Steve Jobs was always careful to not pluralize "iPhone" in keynotes and people here act like he's a demigod while Phil doing the same thing makes him an idiot.
Third, since Phil said you don't have to pluralize names, he is not being hypocritical when he does so, because he never said you shouldn't. Sometimes I am embarrassed to be a MR poster.