Maybe if Apple spent their energey into 'thinking different' instead of trolling their custumer base then it wouldnt be ridiculed.I wonder if people realise he was being sarcastic and having a little joke
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Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
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THE first news release from Apple's newly announced Vice President of Marketing Communications.
I'm pretty sure they can do both, it was probably meant as a light hearted joke, I don't think he meant for it to be taken so seriously.
Apple Grammar Book: How to use Apple Device names in conversation only for 49.99$ at your Apple Store near you!
Too bad Amazon won't sell it with discount!
I feel this is gonna go down like the pronounciation of "GIF" the public has already decided, move on.
I don't think I've ever seen it said explicitly, but Apple has been basically trying to do this by example for a very long time.
Which doesn't make it any less silly. They're welcome to insist anything they want, but I've been calling them "Macs" for around 30 years, and I'm not about to change that because Phil has an aversion to the letter s unless it's attached to a product number.
The correct pluralization, by anything resembling logic, is of course "iPad Pros" or "iPhone 6s's" or "6ses" if out loud (the apostrophe is almost always wrong for plurals, but there are certain cases, in particular for edge cases like this where it increases clarity, it's actually acceptable).
Which doesn't mean that calling them "iPads Pro" or "iPhones 6" or "iPods Touch" isn't awesome and we should totally do it anyway. Same as the plural of Prius being Prii--yes, Priuses is technically correct, but Prii is too cool not to use.
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I'll swear to my dying day, however, that Lego is a material and therefor a non-count noun. You play with Lego. You have a bunch of Lego, or a bunch of Lego bricks. Legos are not a thing.
Which doesn't make it any less silly. They're welcome to insist anything they want, but I've been calling them "Macs" for around 30 years, and I'm not about to change that because Phil has an aversion to the letter s unless it's attached to a product number.
The correct pluralization, by anything resembling logic, is of course "iPad Pros" or "iPhone 6s's" or "6ses" if out loud (the apostrophe is almost always wrong for plurals, but there are certain cases, in particular for edge cases like this where it increases clarity, it's actually acceptable).
Which doesn't mean that calling them "iPads Pro" or "iPhones 6" or "iPods Touch" isn't awesome and we should totally do it anyway. Same as the plural of Prius being Prii--yes, Priuses is technically correct, but Prii is too cool not to use.
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I actually heard it pronounced like the peanut butter brand once recently, which really surprised me. I thought the only person who said it that way instead of a hard G was the guy who came up with the in-joke acronym originally.
I'll swear to my dying day, however, that Lego is a material and therefor a non-count noun. You play with Lego. You have a bunch of Lego, or a bunch of Lego bricks. Legos are not a thing.
Apple executive Phil Schiller gave Apple users a grammar lesson on Twitter yesterday afternoon, explaining that it isn't necessary to pluralize Apple product names.
Schiller's instructions came after a discussion on pluralizing "iPad Pro" between Andreessen Horowitz partner Benedict Evans and iMore analyst Michael Gartenberg. Evans referred to more than one iPad Pro as "iPads Pro," while Gartenberg said "iPad Pros."
Schiller clarified that neither approach was correct. The proper way to refer to more than one iPad Pro is to call them "iPad Pro devices."
He went on to further state that it would be correct to say "I have 3 Macintosh," or "I have 4 Macintosh computers" when referring to more than one Mac. "Words can be both singular and plural, such as deer and clothes," he explained. By that logic, more than one iPhone would need to be referred to as iPhone devices or iPhone models rather than "iPhones."
As Business Insider points out, Apple sometimes breaks its own naming rules. In press releases, the company has made mention of "iPhones" in the plural form.
Article Link: Apple Marketing Chief Phil Schiller: 'One Need Never Pluralize Apple Product Names'
I have 2 Macintoshes and 2 iPhones. I would have 2 iPads if I bought a second.
I don't understand the people saying "Oh, this is stupid" - it's not stupid, it's how Apple likes things referred to. I've seen so-called "long time Apple customers" refer to iPad as:
~ IPAD
~ I-Pad
~ iPAD
~ i-PAD
etc.
If you were taking inventory of a stock of iPad units, you would say "There are 1,289 iPad Pro units in stock" which is effectively the same thing as Schiller is saying; he is clarifying that the product brand name DOES NOT and SHOULD NOT change, because it is a brand name - the singularity is "iPad Pro device" and the plurality is "iPad Pro DeviceS" which ensures the brand name for the product does not become muddied and confused.
It's perfectly good English, and I am an Englishman telling you this FROM England, thank you very much.
Oh, and lest I forget - it's LEGO, not LEGOS, because, in the same respect, to change from this is to alter the brand naming. Do you call more than one grain of rice, "riceS"?
~ IPAD
~ I-Pad
~ iPAD
~ i-PAD
etc.
If you were taking inventory of a stock of iPad units, you would say "There are 1,289 iPad Pro units in stock" which is effectively the same thing as Schiller is saying; he is clarifying that the product brand name DOES NOT and SHOULD NOT change, because it is a brand name - the singularity is "iPad Pro device" and the plurality is "iPad Pro DeviceS" which ensures the brand name for the product does not become muddied and confused.
It's perfectly good English, and I am an Englishman telling you this FROM England, thank you very much.
Oh, and lest I forget - it's LEGO, not LEGOS, because, in the same respect, to change from this is to alter the brand naming. Do you call more than one grain of rice, "riceS"?
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Not the point. He shouldn't have corrected over a public site as it should've been internal and not so douchey. Having said that, I'm surprised you know grammar! No one ever puts their punctuation inside of their quotes, which is correct in the US.
Also, they're probably making people worry about this grammar thing so they don't find out about the cuts to all of the recruiters being made.
No, it's their product. He was just stating a fact. There's nothing wrong with posting factually correct information. Are you some kind of Twitter cop who gets to decide what is ok to post???