Well it's not really flaming or trolling. It's calling it what it is. They gave up putting the names of techs who built computers on a panel on the side in the early 90s (before Steve came back). They gave up the multi-color logo just after he came back. They gave up the "Computer" name when they released the iPhone.
I mean, it's kind of like the Offspring, Live/Throwing Copper, or Goo Goo Dolls (yes, that's my generation) when they got popular. They were still kind of good, but they lost some of their soul.
I still love Apple, but instead of a marriage of passion where I evangelized to friends, lending my PowerBook for months on end so they'd buy get hooked (it worked) just out of desperation so Apple would not go bankrupt, and at MUG meetings users of a 5 year old Centris and users of a PM8600 would join in fellowship of the MacOS, and we'd celebrate when Apple made a rare quarterly profit of a million or two, to now where it is a marriage of practicality where nothing else better is out there and Apple is familiar, where people I don't even know come up to me and diss me because I still have an iPhone 3GS (all I can afford) and not a 5 or 5S, while Apple makes 10...(cue Dr Evil) Billion dollars.
Still love Apple, but the fame and fortune have gotten to Apple's head. Once the iPods and later iPhones and iPads made Apple "cool" and commercials went from themes of uniqueness or family value to trendy, that is when Apple stopped being Apple. My next computer will likely still be a Mac, but Apple and I need marriage counseling.