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You're not a software developer, are you? My code needs to run on 3.5" to the largest iPhone, plus iPads in three sizes, two screen orientations, and three ways of splitting the screen. That's not done by writing new code for every resolution, it's done by writing code that checks how big the screen is and adapting itself to the size.

You know how much effort it is for me to make my app run nicely on a 5.8", 5.9", 6.0", 6.1" and 6.5" iPhone, with different width/height ratio? I'll tell you: ZERO.

Well, I'm a designer, and I know that even though the app runs nicely across devices, something that's optimised for 4.7" might look like unpopulated empty crap on a 6.8" iPhone.
 
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I love the size of my iPhone X. With that being said, why is Apple pushing everyone to the larger models? The 5.8 second gen X will probably be around the same price as the current model. The other two offerings will be less from what this article says? Im not understanding the pricing model. I guess we'll have to see how well each one does later this year.

For some people screen size is a key feature, even a must have feature. But I agree that I'd rather they did a smaller X than a larger one.
 
Watch Apple markup a $550 USD price point to $800 CAD? An iPhone 7 already costs $739 CAD or $549 USD.
 
"as low as $550"? This is why Apple lost me three years ago; they don't offer a large screen phone at a reasonable price. I'm on Android and, y'know, it works well and I'm not locked into the Apple eco-system with a phone on which I've spent a fortune and know I'm just going to replace in a couple of years.
 
Still have the hideous notch design, I'll pass!!

Not just the notch, but clunky gestures and faceID instead of a slim home button with touchID. Double pass. At this rate, I'll keep my current iPhone until it breaks and then reconsider what phone I really want.
 
The "Innovator's Dilemma" eventually kills almost all high-end product companies that ignore their rearview mirror for too long. Apple's massive consumer volumes and supply chain has allowed them to avoid the problem of the competition catching them due to vastly better economies of scale. But they still might be starting to saturate the high-end market, and thus lose the scale necessary to keep up. That's one reason I think that ignoring keeping the 5s and SE line (or a 64- bit upgrade to something like a 5C) competitive and current, but still relatively cheap, could lead to Apple's downfall quicker than their executive team's limited paranoia leads them to manage that risk.
 
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"as low as $550"? This is why Apple lost me three years ago; they don't offer a large screen phone at a reasonable price. I'm on Android and, y'know, it works well and I'm not locked into the Apple eco-system with a phone on which I've spent a fortune and know I'm just going to replace in a couple of years.

And those relatively inexpensive android phones have had 1440p OLEDs for years. Even the hideously expensive X is still only 1125p minus the notch area (realistically a hairline better than old-fashioned 1080p). If you're going to have a hideously expensive phone, make it better hardware than the cheaper competition. But Apple is all about the margins and ignoring product quality.
 
I'm not sure why so many US posters here do not understand Dual sim versatility

I know historically US carriers have made subsidised/contract or whatever you want to call it HP/loan/etc phones the common option that basically bundle the cost of the phone in to the monthly service charge and until recently made it very hard to get good pay as you go options

Many other countries simply do not have the same practice and which makes low or high cost outright purchase phones with pay as you go or contract options a simple choice to suit your budget

Owning a dual sim phone for many is a no brainer, it does not cost much to have multiple sims if the annual service fee to keep the sim active is as little as a few dollars annually or with Samsung where the spare sim also doubles up as an MSD slot

Many people in the world simply do not have regular data packages and rely on WiFi networks at home/office/etc others only need data packages depending on local which can be very little ie $5 or $10/mth for 10GB where US is 2nd or 3rd place for the most expensive country to own a phone (but less based on national average income)

It's not just China many countries have high expat/foreign populations, middle east being often 90% of the population and even the US has millions of foreigners

The sheer convenience for all these expats commuting quarterly or even annually should not be over looked let alone those who take extended holidays overseas and still need notifications etc from EG bank accounts and friends

Even in the US where we see posters favouring one carrier over another for reception in one area yet serviced better by another just adds to the convenience opposed to 2 phones option and those that want to split personal and business etc

This is before we even consider those that swap between different providers to optimise on deal/cost etc

It seems Apple have seen a hole they have missed and may of opted to fill it
 
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Dual sim will help boost sales in Asia. Very good idea to introduce dual sim card option in smartphones. In Asia this is very important
 
Projected 2018 line-up. This would be pretty clean and not confusing.
iPhone 7 32GB/128 A10 Fusion $399 (defacto SE low-price replacement)
iPhone X LCD 4.5 inch display, 32GB/128GB, 2 GB RAM, iPhone 8 cameras, A11 Bionic (about current SE physical size) $549 —introduced at WWDC
iPhone X LCD 6.1 inch 32GB/128, 3 GB RAM, iPhone 8 cameras, A11 Bionic $699 —introduced WWDC
iPhone X OLED 5.8 inch 64/256/512, 4 GB RAM, Advanced camera, A12 $999 —introduced in September
iPhone X OLED 6.5 inch 64/256/512, 4 GB RAM, Advanced camera, A12 $1149 —introduced September

iPhone SE, iPhone 6S/Plus, iPhone 8/Plus, 2017 iPhone X all discontinued.
 
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I really don't get the point of the iPhone Xs in Q4 2018?

We could just have 9, 9 Dual SIM, Xs Plus, Xs Plus Dual SIM as new models
We can keep the 8 and 8 Plus as a slightly lower cost option and 7 and 7 Plus at an even lower cost option.
The iPhone SE could go up in price and capability as the SE2 and the older SE stays at a lower cost

iPhone Xs+ Dual SIM $1049
iPhone Xs+ $999
iPhone 9 Dual-SIM $849
iPhone 9 $749
iPhone 8+ $669
iPhone 8 $549
iPhone 7+ $549
iPhone 7 $449
iPhone SE2 $399
iPhone SE $299
 
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I know people are expecting a ton of models and how they see that as the downfall of the Apple, but I don't think they will go that route. With the X coming in at $1,000 and ditching Touch ID, I feel Apple wanted to give customers a ton of options that retained Touch ID at different price points, somewhat softening the blow for those that did not want to pay for or adapt to the next version of iPhone. This year, I am expecting further tightening up of the lineup and for Apple to offer 4 phones. iPhone SE, iPhone (6.1), iPhone Pro (5.8), iPhone Plus (6.5). The SE as the budget model retaining Touch ID (similar to the budget iPad). The names will likely be different as who knows what they will be doing there, but I am expecting a much cleaner lineup this year.
 
Bring on the I phone X plus 6.5 OLED my upgrade is burning a hole in my pocket and I have grown bored with my I phone X.
 
I didn't get the iPhone X because it has less screen area compared to my current iPhone 6s Plus from 2015. Looking forward to the 6.5" iPhone X Plus.

Doesn't the Plus have a 5.5 inch screen while the X has a 5.8 inch screen?
 
I'm not sure why so many US posters here do not understand Dual sim versatility

I know historically US carriers have made subsidised/contract or whatever you want to call it HP/loan/etc phones the common option that basically bundle the cost of the phone in to the monthly service charge and until recently made it very hard to get good pay as you go options

Many other countries simply do not have the same practice and which makes low or high cost outright purchase phones with pay as you go or contract options a simple choice to suit your budget

Owning a dual sim phone for many is a no brainer, it does not cost much to have multiple sims if the annual service fee to keep the sim active is as little as a few dollars annually or with Samsung where the spare sim also doubles up as an MSD slot

Many people in the world simply do not have regular data packages and rely on WiFi networks at home/office/etc others only need data packages depending on local which can be very little ie $5 or $10/mth for 10GB where US is 2nd or 3rd place for the most expensive country to own a phone (but less based on national average income)

It's not just China many countries have high expat/foreign populations, middle east being often 90% of the population and even the US has millions of foreigners

The sheer convenience for all these expats commuting quarterly or even annually should not be over looked let alone those who take extended holidays overseas and still need notifications etc from EG bank accounts and friends

Even in the US where we see posters favouring one carrier over another for reception in one area yet serviced better by another just adds to the convenience opposed to 2 phones option and those that want to split personal and business etc

This is before we even consider those that swap between different providers to optimise on deal/cost etc

It seems Apple have seen a hole they have missed and may of opted to fill it

The U.S. is geographically isolated, so people living in the U.S. don't understand the desire for dual-SIM. Furthermore, U.S. wireless carriers operate as oligopolies, so the average U.S. consumer doesn't really see competition in action when choosing between wireless plans.

Chinese often travel for business or pleasure to Hong Kong, South Korea, Japan, Taiwan, or Australia will appreciate the dual-SIM capability. Not to mention local users who buy discount SIM cards every month.
 
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These 6.1 LCD and 6.5 OLED iPhones are abominations. Goes against everything the iPhone X stood for (IMO).
This is the kind of fragmentation that Jobs had to drag them out of when he came back. They're going right back to the thing that got them in trouble before.

The difference here being that the iPhone leads the market in profits whereas the Mac was a niche product sold to a specific but relatively small user base.
 
Doesn't the Plus have a 5.5 inch screen while the X has a 5.8 inch screen?

The Plus has more total display area because it's wider. The X is narrower but taller.

It's like trying to compare a beer mug and a wine glass.

When you measure length x width, the Plus wins.
 
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