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Apple May Part Ways With Ad Agency TBWA, Plans to Tap Beats' Jimmy Iovine for Marketing Revamp

kodos said:
I echo the sentiment that the Beats ad is atrocious. Of course, I could just be out of touch, but wow. Terrible.

And Apple ads have lost their spirit as of late. I just don't feel like they are from the same company who gave us the wonderful Mac Air ads, the I'm a Mac/PC ads, the original iPhone, iPad, etc. ads.

Of course, it could be that the advertising is just reflecting the general malaise regarding the products currently out in the market. There is a general fatigue with their products (same goes, I think for most of their competitors too).
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Apple hasn't released a really new product in ALL OF 2014. That's a LONG time to come up with interesting ads. Even on the Software front all they have done is close things.. The new apps don't hit streets till OCTOBER.

Apple's ecosystem is its biggest asset right now.. But I feel like they've been "napping" for two years straight. As we've seen Google can swoop right in and poach those most clever clever apps right out from under Apple... Ouch. The "look what I can do" ads be some sales pitches to the VCs to buy up interesting apps.. That's a bit of a backfire.
 
69Mustang said:
Looks like somebody's getting ready to force a dumb ass narrative unrelated to the OP:eek:
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Looks like somebody needs glasses. Tim Cook is loving boring Beats ads.

tim-cook.png
 
CrazyForApple said:
Actually they still do, they usually update them yearly just like the iPhone and they just updated the Mac Pro and MacBook Air slightly a few months ago. there should even be more updates this fall. The Mac mini is a little behind but it should get a refresh soon. Apple says it all the time, The Mac is a big part of the company.
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I was being sarcastic. I am aware that Apple still makes computers. My point is that Apple's attention has drastically shifted from Macs to their very popular mobile devices. And, I understand why. Keep in mind, I've owned Macs for 20+ years. I'm not an Apple hater.

Even if the Mac Mini was updated this fall, that is till 2 years without even a spec update. In my eyes, Apple is neglecting a computer that many Apple fans are very dedicated to. This is why I further said that considering a 2 year delay in updating the Mac Mini that the update had better be worth it. The Mac Pro wasn't updated for a looooong time. Then, a drastic update was put out. Let's hope that Mac Mini users get that same benefit.

Anyway. This is off topic.
 
Can we do away with the awful headphones? Anyone who wears them is a joke.

My friend got Beats Solo and my $15 IEMs outperformed those $200 pieces of garbage.
 
The iPad mini ad, retina MacBook Pro ad etc prove apple still have good ads in them.

However, the 'what will your verse be' ads really, really suck. So clearly something has to be done.
 
Great ad! Say what you want about Beats By Dre, but they are incredibly popular amongst celebrities, teenagers, etc. Sorry parents, but your kids now a days want BBD + iPhone's.
 
They need to do something, apples ads have been getting worse and worse recently. Chicken fat was a disgrace.
 
thievesarmy said:
that Beats ad is AWFUL, from the unnecessary opening that so self-centeredly and conspicuously mentions "Beats by Dr. Dre Presents" to the slow, monotonous, melodramatic conversation urging the athlete to "run like a crazy man".
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But I can understand why Apple is choosing Beats as their advertisers. If Beats can get a lot of people to buy their $HlTTY headphones, then they must be amazing at advertising. Just think what the Beats folks will actually do with quality products like Apple stuff. ;)
 
Guys

That was a great ad. It's emotional, it's full of soccer stars that the world loves (and I don't know, but I'm not the world). It's powerful and emotional. With no statement about the quality of the product, I know that that ad sold a lot of headphones. And that's Jimmy Iovine? Okay.

Now, who was "the official headphones of the World Cup? Sony, and they paid a ton of money to FIFA. Anybody think that Beats should have outbid Sony? Ha ha ha!
 
rp2011 said:
I was going to post the same thing. And yes it was Phil.

Phil should have dumped them exactly after receiving their monumentality moronic email response.
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Maybe Apple needs to dump Phil. Yes, those email exchanges from TBWA (sounds like an airliner) were unprofessional, but Phil sure took what they said personally. It actually scares me that he seems to actually believe his employer is perfect and can do no wrong. He needs to lighten up a little bit, step back, and look at the big picture. I don't like these new ads showcasing now the product is changing a specific person's life. It's great and all that it can, but any smartphone could. All my friends (I'm 18 years old, so thats the age group I'm talking about here) don't care about a certain app. They like the simplicity, the coolness factor, etc.

Why not focus on the amazing new features (well they don't have any that standout) but the could have highlighted the dual flash, or they advantage of a 64 bit platform (they did that in the computer world with the G5)..What about Touch ID? Sure it isn't a large feature, but thats because it fits seamlessly into the everyday usage of the iPhone 5s. Sometimes the best ideas are ones that fit right in, and were "meant to be"

Their ads are not to effective in my opinion for the teenager market. They need to look at the age and wants of the majority of the customers.


CrazyForApple said:
Actually they still do, they usually update them yearly just like the iPhone and they just updated the Mac Pro and MacBook Air slightly a few months ago. there should even be more updates this fall. The Mac mini is a little behind but it should get a refresh soon. Apple says it all the time, The Mac is a big part of the company.
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Yes, but they used to care about the Macintosh. They would update the products multiple times a year, release a polished version of OS X every couple of years instead of a yearly half baked OS schedule they are on now. Yes they did just update the Mac Pro.. after THREE YEARS of doing nothing. Keep in mind, the new Mac Pro was announced over a year ago, but Cook took his time to get it out the door. Same with the updated iMac design. The 27" took a while to become available. And what a revolutionary idea to remove the optical drive, make it thinner, and weaker at the same time. The "new" magical 21.5" iMac is a rip off. No upgradable RAM, slow CPU, over priced, etc.. They don't care about the Macintosh. The money is at the iOS field, not the Macintosh, hence the half assed products as of late.
 
plix said:
Apple's ADs HAVE BEEN TERRIBLE since Jobs passed away.

They are so stupid. Older ads were much simpler and got to the freaking point right away. The new ads are so goofy.

/rant
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How is is terrible / stupid. It's showing how iDevice can be incorporated into our daily lives. Sounds like you rather see Samsung's basing ads. Now those are ads I don't care about.
 
Samsung Attack Ads Doing Damage by Getting A Better Message Across

Apple ads have been really poor in the past several years, while Samsung's attack ads are getting their message across and doing damage.

When seeing a really bad ad on TV, I always wonder how did it get approved? I can envision an ad agency conference room full of management and MBA staff watching the presentation, and the top guy says "I like that, great story line"....and every in the room goes yes, yes, yes.
 
Agree!

thievesarmy said:
that Beats ad is AWFUL, from the unnecessary opening that so self-centeredly and conspicuously mentions "Beats by Dr. Dre Presents" to the slow, monotonous, melodramatic conversation urging the athlete to "run like a crazy man". That conversation was so unnatural. Who the hell do they think they are with this ad??? Jesus christ, give me a ***** break. A long 5-minute ad that tries WAY too hard to communicate the oh-so-subtle concept of "buy these headphones". I much prefer Apple's more subtle ads, although maybe that's not what works anymore. I really hope they don't lose sight of who they are, or feel like they need to change.
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I completely agree it's not the Apple culture kind of ads that we used to know. Besides the 3:01 mark of the video looks like the girl is having sex with someone, it's unnecessary for a headphone commercial. Besides Beats uses famous people in sports like Lebron to promote the product. Apple focuses on their product to promote itself.
 
ziggie216 said:
How is is terrible / stupid. It's showing how iDevice can be incorporated into our daily lives. Sounds like you rather see Samsung's basing ads. Now those are ads I don't care about.
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But I'm sure you liked the Mac vs PC ads that Apple used to make.. right?:eek:

And yes, it does show how said App can be used in our daily lives.. err.. a few people's lives. That ad probably "changed" the lives of a handful of people. They need to make ads that target a larger audience. What if that App was available on Android.. what's so special about Apple's ad? What makes the iPhone worth it over Android? Why is the iPad better than Android? (I already know why, but why not let the public know)?
 
Just watched the "Chicken fat" ad and if that's an example of Apple's in house advertising they're in trouble!
 
ouimetnick said:
But I'm sure you liked the Mac vs PC ads that Apple used to make.. right?:eek:

And yes, it does show how said App can be used in our daily lives.. err.. a few people's lives. That ad probably "changed" the lives of a handful of people. They need to make ads that target a larger audience. What if that App was available on Android.. what's so special about Apple's ad? What makes the iPhone worth it over Android? Why is the iPad better than Android? (I already know why, but why not let the public know)?
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Exactly! Why can't they focus on telling people the facts that matter about what makes their product better, be it better post-sale service and support, 2-week no questions asked return or 1 case of accidental screen damage covered under warranty, higher rates of customer satisfaction etc etc etc.

So many things they can focus on instead of lame, cheesy and vaguely offensive ads that come across more like attempts to hoodwink you into buying a dodgy product with slick advertising.

As for the Mac Mini....sigh...
 
nando87 said:
As I was saying, for example, I'm now in Spain and they were airing an Apple ad while I was writing the last post.

The part I saw was about a black woman running, in california I suppose surrounded by asian people and so on.

There are quite not black or asian people at all in my country in comparison, the scenario and the way of living it shows has nothing to do with what I can see daily. It's like airing japanese shampoo commercials directly here, I don't understand how can they use that, it's impossible to empathize!
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While I don't like it, you do have a point. Maybe Apple needs to get some of those soccer stars. Your comment just goes to show that racism isn't limited to the US. It's very much alive and well in Europe.
 
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