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Apple May Part Ways With Ad Agency TBWA, Plans to Tap Beats' Jimmy Iovine for Marketing Revamp
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The iPad ads were terrible before Jobs died. Apple and TBWA have had major problems since the iPad launched. Jobs even talked about it in his biography.
“Jobs was not happy with the original ads for the iPad. As usual, he threw himself into the marketing, working with James Vincent and Duncan Milner at the ad agency (now called TBWA/Media Arts Lab), with Lee Clow advising from a semiretired perch. The commercial they first produced was a gentle scene of a guy in faded jeans and sweatshirt reclining in a chair, looking at email, a photo album, the New York Times, books, and video on an iPad propped on his lap. There were no words, just the background beat of “There Goes My Love” by the Blue Van. “After he approved it, Steve decided he hated it,” Vincent recalled.”
Excerpt From: Walter Isaacson. “Steve Jobs.” iBooks. https://itun.es/us/QyFUz.l
You don't remember the first iPad ad, which Jobs approved?
http://www.youtube.com/watch?v=R41NNPBqRCk
LOL! How soon all of these snobby arm chair quarterbacks forget...TBWA ads for Apple have been terrible for awhile.
No AT&T and Verizon sales clerks sell Samsung devices. Have you been in at AT&T Store? My mom basically had to tell the clerk to leave her alone when she was getting her iPhone. She called me from the store and asked me if she should get the Samsung.
The funny thing is that opinions are like certain body parts... Everyone has one. Some people liked the ad, other people did not. No ad is going to reach 100% of the market successfully.
Why would Apple need to make them better? Beats are made for a pittance and are sold by the million. How would making that crappy product better make Beats more profitable?
When it comes to ignorant posts on this forum, this post is right near the top of the list. Over generalize much?
Well, hopefully they were a gift.
/You can get the same Bass heavy sound for a fraction of the price now. Just can't get the big "b" on the side.
That Beats ad was fantastic from both a cinematography perspective and a story-telling perspective. I liked it because it told me a story.
A lot of Apple ads of late have been just boring to me. Not really any story to tell me and to me that's relatable, the best ads are the ones that tell me a story. It needs to be something concrete that I (the masses) can relate to.
A lot of Apple ads of late have been just boring to me. Not really any story to tell me and to me that's relatable, the best ads are the ones that tell me a story. It needs to be something concrete that I (the masses) can relate to.
I also don't want to (over) generalize, but SMU is a pretty insular experience.
This is very well said. Those who think the Mac/PC ads are the same as the recent Samsung ads need to rewatch the former. Hodgman's "PC" was thoroughly sympathetic (though obviously "Mac" was supposed to be your favorite), if boring, and the two characters were quite friendly with each other. Moreover, the ads never attacked PC *users,* just PCs (generically) themselves. Samsung's ads, especially the "next big thing" ads around the time of the iphone 5 release, were downright nasty towards not just apple but apple users.
It's those "ancients" that are buying the iPhones and iPads for your generation an especially the generation that might be your younger siblings.
Why can't anybody else see that Apple is being taken over by the you-know-whos? I figured it out back in 2010. Steve Jobs was such a powerhouse that he managed to keep them at bay. Remember that MacRumors story about Steve Jobs' evading being tracked by not having a license plate on his car? Who do you think he was hiding from?
I'm not going to spell out to whom I am referring because I will just get banned and I don't actually care enough to risk it. But everyone knows exactly which unmentionable group it is which has got its claws into Apple and is turning it into just another ugly corporation.
I'm not going to spell out to whom I am referring because I will just get banned and I don't actually care enough to risk it. But everyone knows exactly which unmentionable group it is which has got its claws into Apple and is turning it into just another ugly corporation.
Ask 1000 people to name the difference between the Samsung Galaxy S3/S4/S5. Apple's phone product cycles occur between Sept and Dec, that is when we expect to see a new product, one that if rumours are true will be a game changer in the Apple universe. Taking a look at Apples sales numbers they do just fine releasing phones just once a year.
That ad was great... I'd never buy beats headphones, but this ad really captured a feeling. And it was kinda funny, seeing so many players (and former players) from completely different regions in the world.
Maybe americans just can't feel the same because they don't know the players in the ad or just because football isn't as popular...
Maybe americans just can't feel the same because they don't know the players in the ad or just because football isn't as popular...
You don't know your players. I saw one German, one Dutch and two French players in the Ad. I assume one of the French players was included because of MLS connections.
They worked. We are all still talking about them nearly two years later. As far as the purpose of advertising Samsung has done a fantastic job. All that said, I hate their ads because i hate Samsung as a company not because they are bad ads. I'm very biased obviously but that company is just ****.
