Why can't they be innovative with a new Mac mini, or just a Mac? Does it scare them so much to make a rather powerful standalone Mac that is affordable, upgradable, and with no integrated monitor? In other words, not designed to be obsolete as soon as possible. And not designed only for the very rich.
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Apple Named World's Most Innovative Company Due to Focus on Hardware and Software Integration
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Not likely, as only engineers that have worked in the field would truly appreciate it, the issues it solves, and why HomePod sounds so good for a very compact device. Though there are many examples of how the technology has been deployed in the past in very expensive non-consumer-based systems. It's a shame Apple doesn't relate to them.
But that's not the point of the article, which is innovative companies. The underlying innovative technology that drives HomePod delivering great sound, and letting people control it from large distances in noisy backgrounds, is just one example that speaks to Apple being a very innovative company.
HomePod aside, sometimes I think the word ‘Innovative’ is tossed around to easily and many don’t fully understand the context of what it means and how a tech company has to engage into the tech market that separates itself away from others. And I think Apple does that very well and that’s what makes them successful besides releasing a premium product coupled with their customer service. Finishing off my point from your first quote, many consumers will never fully understand (Or care too) what it takes to make the Product special, they just want a Product that works. More importantly, we know the hardware sells itself with Apple, but it’s the software that divulges the consumer entirely into a different experience.
No, I don't think Apple is scared at all. I think it's simply a matter of Apple making a compelling business case for the company to aggressively go forward with it. A new Mac Mini would not be particularly innovative. Not that that matters, much. Though I'd personally like to see a new one released.
I think a lot of people conflate "innovate" with "invent". They don't see newly invented products, therefore they don't see Apple as innovative. But there is obviously a lot of innovation going on inside products.
I suppose TouchID and FaceID are good examples - many didn't see them as innovative as there were other fingerprint scanners and facial recognition stuff before TouchID and FaceID. But clearly there is a lot of innovation in both, getting them to work in the way that they do, and as well as they do.
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Well said! And excellent examples; especially the technology behind and miniaturization of FaceID.
can't believe you even mentioned fire tablets in the same sentence as the iPad...
amazon produce a great voice assistant but thats it when it comes to the main tech competing with today.
and no the gear is not on the level of the Apple Watch either.
then you mention the pixel buds? it needs more work really to perform like they should do.
In this picture Tim looks like an electrician who checks whether the bulb is working properly. Oh wait... or did they try to make him look like a visionary?
Well then, I guess I'm piss poor and so is every single other developer that I've ever met. I'm so disappointed in myself.
Delivering the future today, not exactly true. Take the HomePod, a great product in the making, but after nearly two weeks one is beginning to realise and see the holes. A single HomePod does not do the job of stereo sound, there is a hole in the room when listening to one’s music and I for one don’t buy into the notion that one HomePod could achieve stereo sound. What I did believe and have been proven wrong was that surely Apple would match Sonos in the coming weeks. Of course Apple get out ‘coming this year’ and a very hard lesson to learn, don’t believe all the rumours.
When you consider Apple is a driving force in animoji technology and touchbar integration, this award seems fitting.
Amazon Go has one location, it’s a proof of concept and hardly affects anyone - it also wasn’t open to the public until 2018. Alexa was released in 2014, these awards are specifically for 2017.
Light years ahead?.... Talk about misty eyed devotion. What exactly are they light years ahead in.... The only real thing I can see they are ahead in is FaceID (that no one particularly wanted) and to get it they had to chop a chunk out of the display. Homepod?... it might sound SLIGHTLY better but the others have better integration with other devices and have more to offer. They are certainly light years ahead in giving people far less for far more but not much else... not any more... not since the bean counters took over.
TC has become the face of Apple......lame Beats headphones, MacBook toggles, battery slow downs, iOS lags, Siri drops and all.
Speaks volumes.
"More importantly, we know the hardware sells itself with Apple, but it’s the software that divulges the consumer entirely into a different experience".
Spot on but sadly a point that many refuse to admit and accept.