Maybe Apple is purposely not including Blu-ray for whatever reason.
Blu-ray is not a concern for me. Also, hardware is only half the story.
Or Apple might just enable Blu-ray data capabilities.
Why is it the other manufacturers already have blu-ray playback? Why would Apple be unable to deliver?
I think my point is not that Apple cant charge a premium for their product, but currently they are charging about double what other manufacturers charge for similar configured computers. The component costs have got to be similar for the big manufacturers, right.
Reasonable Price points might be:
Macbook Mini 9 inch (Eeepc like) Starting at $500 topping out at $799 (atom processor, SSD storage, etc.) - Maybe this product could be Apples tablet with multi-touch input - now that would be 'one more thing'
Macbook 13 inch Starting at $799 topping out at $999 (integrated graphics)
Maybe a Macbook 15 inch Starting at $999 topping out at $1499 (integrated graphics)
Macbook Pro 16 inch starting at $1499 topping out at $1999 (dedicated graphics, HD, Blu-ray)
Macbook Air starting at $1499 topping out at $1999
Macbook Pro 18 inch Starting at $1999 topping out at $2499 (full blown performance Desktop replacement)
That would represent choice, at a price premium, but reasonable for most consumers.
Lastly, if Apple does make notebook announcements in October, what does that leave for Macworld?