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If you believe this then your'll believe anything. This is like one of those carbon offset things, but for energy as i'm pretty certain that the local Apple store retail unit amongst other retail units isn't using it's own solar panels to power its unit. So 100% definitely isn't factually accurate.

The airlines have been carbon offsetting for years but the underlying business still robs natural resources and creates tons of pollution a day - Just like Apple.

Apple rally should start focussing back on making great products again, rather than this nonsense, before it gets found out.
I disagree with this and the Carbon offset thing. To me, the whole carbon offset thing is a ruse designed pay the Church of Those That Believe That Humans Can Destroy the Earth penance for pseudo crimes.

This is more of a I'm creating my own power, and it equals what I'm consuming, so we're all at zero, and and someday there will be a positive ROI.

Well, hopefully. I'm a shareholder.
 
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Think they'll buy back my 2001 iBook to extract its materials? That would be glorious. :p I'm being facetious, but they definitely would do well to expand their buy-back scheme a bit to incentivise people handing items back into Apple rather than dumping them or listing on eBay. Even a lot of 'recycled' computers just end up on landfills in China.
 
I disagree with this and the Carbon offset thing. To me, the whole carbon offset thing is a ruse designed pay the Church of Those That Believe That Humans Can Destroy the Earth penance for pseudo crimes.

This is more of a I'm creating my own power, and it equals what I'm consuming, so we're all at zero, and and someday there will be a positive ROI.

Well, hopefully. I'm a shareholder.

It’s all about the money (music notes)
 
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This is a thing that OTHERS can and SHOULD copy
Haha, Apple can cure cancer, and people will still condemn them for not updating the Mac mini.

Nobody will copy Apple in this because no news media covers anybody other than Apple. Apple brings in the clicks and headlines. I mean let's look back at all the scrutiny on Foxconn factories. All eyes are on Apple, despite Foxconn has other companies as clients as well, including Dell and Microsoft. Yet nobody questioned those companies, only Apple.

Same thing here. Good for Apple, but don't expect much from the others.
 
Think they'll buy back my 2001 iBook to extract its materials? That would be glorious. :p I'm being facetious, but they definitely would do well to expand their buy-back scheme a bit to incentivise people handing items back into Apple rather than dumping them or listing on eBay. Even a lot of 'recycled' computers just end up on landfills in China.

They’re definitely not there yet. If they pull it off it’ll be a big deal though, not an easy process to fully recycle materials like that.

Listing on eBay is not too bad btw, I buy most things second hand and sell them later. Purely because it’s cheaper, but it’s at least better then letting them rot in a drawer. 2001 iBook is a great artifact though.
 
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Total respect for this, well done Apple... just a shame it’s totally marred by all the recent unrepairable and non-upgradable products with soldered on SSDs, glued-in batteries and the like that will make those products scrap in less than half the time of the older stuff. :’(

I’m still running my 17” 2010 MBP with 3TB of SSD upgrade in, hoping that it might change again one day. There’s no way it’d still be usable for me if it had its original 500GB platter drive and half the RAM soldered on.
I'm going to have a shot at this.

Apple, just like many other PC companies, have been in the business for quite some time. They must have known their numbers, ie. how many of their products got recaptured into their recycling programs. User accessible parts may sound good, for a few people. But what would a regular Joe do? There is probably risk of him not recycling some of the components properly. And yeah, you look at this from a perspective of a technically inclined. Most people aren't, and many repair shops aren't that environmentally savvy either, especially the ones in the emerging markets. So I'm guessing Apple just decided to heck with it, and to solder everything, forcing the regular Joes (which is the majority of the consumers), to at least go through some of Apple's own channels when repairs are needed. That way at least they can prevent some unwanted components being thrown away inappropriately.

Just my theory. Imo it's all started with the iMac where Jobs see that an all-in-one encompassing device is the better solution for mere mortals, and then we have Macbook Air, and then iPads.
 
Good they do so well regarding renewable energy but I still hate this (Tim Cook) comment below.

Other than taking the quote absolutely out-of-context and not taking account even the whole sentence and unless you happen to be a CEO of a world-leading industry giant, I can't think of a reason anyone can hate that statement.

It's an admirable feat that other product manufacturers don't even bother with, just like it was regarding privacy 6-7 years ago.
 
No. Not at all actually.

Whether the energy that powers their stores comes from a green source or not, Apple is putting that much green energy back into the grid. Instead of the power company creating that amount of energy, which is going to be used no matter how it’s created, from a dirty source, Apple creates it from a clean one. Who uses the energy in the end isn’t the point.
Answered several times before you jumped in and provided your condescending response, actually.
 
Oh how it amuses me that there are still those within the general public who still don't know how wind energy works. Isn't this like 5th grade education material by now?
I’m sure many people don’t recall their 5th grade science lessons. For me, that was 30 years ago. No need to sneer at those who might have forgotten. I’m certain there are some 5th grade subjects you’ve forgotten and could use a refresher on.
 
Other than taking the quote absolutely out-of-context and not taking account even the whole sentence and unless you happen to be a CEO of a world-leading industry giant, I can't think of a reason anyone can hate that statement.

It's an admirable feat that other product manufacturers don't even bother with, just like it was regarding privacy 6-7 years ago.
It’s a lot of marketing PR garbage. Someone posted a Forbes article earlier showing how Apple does the smoke and mirrors with respect to renewables.
 
I see. A fossil shill from Forbes.

Yep, you'd better believe it. From my earlier post, some snippets of the author's bio on the article:

Alex Epstein is the author of the New York Times best-selling book The Moral Case for Fossil Fuels and an expert on energy and industrial policy … he champions the use of fossil fuels like coal, oil, and natural gas​
 
Other than taking the quote absolutely out-of-context and not taking account even the whole sentence and unless you happen to be a CEO of a world-leading industry giant, I can't think of a reason anyone can hate that statement.

It's an admirable feat that other product manufacturers don't even bother with, just like it was regarding privacy 6-7 years ago.

I didn't take anything out of context, he said this many-many times before so what I said is valid, it's just corporate speak, they don't leave this earth a better place, less polluting than without renewable energy yes but not 100% at all since they produce products from resources and have to ship those products to their consumers-these are just a few reasons they still pollute this earth and that's what I say is true, it's (almost) complete non sense.
 
Yep, you'd better believe it. From my earlier post, some snippets of the author's bio on the article:

Alex Epstein is the author of the New York Times best-selling book The Moral Case for Fossil Fuels and an expert on energy and industrial policy … he champions the use of fossil fuels like coal, oil, and natural gas​
None of that means he is incorrect. Biased? Sure, but wrong?
 
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