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Apple Ordered to Stop Selling iPhones Without Charger in Brazil [Updated]
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Apple is a publicly-traded company. Every, single decision they make - just like literally 100% of other publicly-traded companies - are with profits in mind. Period. Whether any of us agree with that approach is irrelevant - especially when we continue buying iPhones at record-setting rates.
At their core, I believe Apple is a company comprised of all walks of human who, in large part, likely have a concern for the state of our environment. It just so happens that taking that stance, or leveraging that angle in marketing collateral, is also good for business. So from Apple's perspective, removing charging bricks is a win-win.
That said, I do find it odd that they no longer offer a charging brick for a device that - on its own - requires a power brick for charging. The headphones was one thing. The brick seems weird. And that the cost of the brick wasn't passed down to the customer is why Apple is a multi trillion dollar company - again, right or wrong.
At the end of the day, the consumer speaks with their wallet. People can complain all they want. But as long as they continue buying iPhones, there is literally zero incentive for Apple to change anything. And why would they? if you don't agree with something, but continue buying said something, there is zero change anything will change. It's just math.
At their core, I believe Apple is a company comprised of all walks of human who, in large part, likely have a concern for the state of our environment. It just so happens that taking that stance, or leveraging that angle in marketing collateral, is also good for business. So from Apple's perspective, removing charging bricks is a win-win.
That said, I do find it odd that they no longer offer a charging brick for a device that - on its own - requires a power brick for charging. The headphones was one thing. The brick seems weird. And that the cost of the brick wasn't passed down to the customer is why Apple is a multi trillion dollar company - again, right or wrong.
At the end of the day, the consumer speaks with their wallet. People can complain all they want. But as long as they continue buying iPhones, there is literally zero incentive for Apple to change anything. And why would they? if you don't agree with something, but continue buying said something, there is zero change anything will change. It's just math.
europe is going the opposite direction they are probably going to start fining people for including them in the box at some point
People will take things they don’t need just because they are free. If your goal is to reduce the number of charges being manufactured, you charge money for them rather than giving them away for free.
DSame for cars. Cars relative to the mark up cost a “pittance” to manufacture. So do
other retail items.
That may be with some bad chargers. However I bought an Amazon basic usb-c charger and used my APP cable to charge my Xs max and it charges almost all the way from about 30% in less than 1/2 hour. That is not throttled.
You mean android.
Lol. That’s the way she goes.
Only you can decide what’s best for you. This issue is not equivalent to a MacBook. Chargers and usb are a commodity in 2022. Some people have a charger and cable in every room. Some people have outlets with usb built in. Furniture comes with usb.
Some see the overall logic in what apple is doing. But I get there won’t be one universal opinion.
$2.4 million is high?? You're high, if you think Apple cares about that little amount of money. They spend more than that on getting the bevels and chamfers on the corners of devices just perfect.
This is less than pocket change to a company valued at nearly a trillion dollars.
Well Apple charge £20 for their most basic slow charger so the price of the phone should be reduced by that amount at least. Bearing in mind that flagship phones should come with £50 fast chargers in the box.I've sort of addressed this a couple of times here, most recently in post #641:
Yeah, I sort of touched on that idea in another post. I assumed that the product and packaging cost for a charger is pretty small so eliminating it would only reduce the phone price a tiny bit (and given Apple's desire to have prices end in "9" it may not have changed the price at all!).
The reality is that Apple actually did lower prices on some iPhones in 2020 (the year they eliminated charger and earbuds) e.g., the 256GB and 512GB iPhone 12 Pro and 12 Pro Max models were each $50 cheaper. Last year, they lowered prices on 128GB and 256GB 12 and 12 mini models by $50 each. Also, in periods of high inflation, supply chain issues, etc. even prices staying the same could be considered a reduction.
£20 is not the cost to Apple for that charger, that’s the retail cost to the consumer. Any price reduction would be the cost to Apple from the supplier.
Does any company ever state that they're doing something to benefit their bottom line in marketing materials? Of course not. Apple never stated that the environmental reason is the only reason. If it also benefits their bottom line, then good for them. Nobody's being forced to continue to buy iPhones if they don't like what Apple is doing. If they do continue to buy iPhones, then regardless of what they say, the fact that they keep handing over their "cash" shouts "worth it".
You're wrong. If they deny me an in the box charger and the price to me for that charger is £20 then I want my phone reducing by £20. If they sell me a charger at cost price then that's a different matter.
Ok but we don't really know what Apple may have done regarding the charger and earbuds issue as there are many factors that can go into pricing phones each year and the costs we are talking about here are pretty small.
Perhaps Apple actually did as you suggest and priced iPhones $20 (or £20) lower than they otherwise would have been if charger and earbuds were included. Maybe the U.S. iPhone 12 prices instead of being $829, $879 and $979 would've instead been $849, $899 and $999.
Isn’t new iPhone all comes with USB-C to lighting? Old iPhone and iPad power brick doesn’t do anything, unless you have USB-A to lightning cable.
I wouldn’t hold your breath then.
No direct benefit, but setting a precedent, and boundaries are good things.
you should not sell a defective product ( without charger) or you must always bundle the charger with the product and make it an opt out ( with price reduction).
what Apple is doing is the equivalence of selling medication pills without their bottles and tell people to just bring their own containers. Or better yet selling cds without covers.
you should not sell a defective product ( without charger) or you must always bundle the charger with the product and make it an opt out ( with price reduction).
what Apple is doing is the equivalence of selling medication pills without their bottles and tell people to just bring their own containers. Or better yet selling cds without covers.
it is not defective just because someone doesn't have a charger that's just silly to even suggest.
the eu want to scrap chargers in boxes you should get used to it, they'll eventually start fining companies for having them.
They're forcing people to use any old chargers that they have lying around. Do they not wear out and break? Surely a brand new device should be charged by a brand new charger.
There’s no requirement to charge a brand new device with a brand new charger. The charging bricks will last a lot longer than the device itself. The whole point is to make people use their old chargers!
A charger isn't integral. It used to be, but everyone wanted a standard. now the same charger can be used with a plethora of devices, phone, computer, iPad, keyboard, mouse , etc... so guess what, I don't need or want separate chargers for all my devices. You asked for a standard. You got it. Congrats.
Much has been made about it being removed with out a price reduction. But you are not comparing Apples to Apples. If they just removed it from a current device still under production you might have a case, but they didn't. They stopped including it with their next generation devices. It is not uncommon for prices to go up with new generations. How ofter have they gone down? almost next to nothing. Point is, who knows what the price would have been if it had still been included. You are comparing Apples to oranges.
You are entitled to not buy an iPhone. And sure you are entitled to have an opinion. But Apple is entitled to sell the product they want to.
But it is true. I have like 6 of them that I don't use.
No. Just use the one you probably already have.
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Even Apple admit they throw them away.
No they can’t! Not by a user or Apple!https://www.google.com/amp/s/www.nytimes.com/wirecutter/blog/podswap-refurbished-airpods/amp/
What Really Happens to AirPods When They Die
Apple finally opens up about their complicated afterlife
onezero.medium.com
Just looking for an excuse to collect fines. Clearly, they need the money.