The environment lady said that in the keynote two years ago.
If there's 1B iPhone users in the world, it's almost like saying everybody has an adapter.
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Apple Ordered to Stop Selling iPhones Without Charger in Brazil [Updated]
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If there's 1B iPhone users in the world, it's almost like saying everybody has an adapter.
Correct. That’s the point of apple not including a charger is that I believe apple believes a majority of customers already have a brick and cable. And acknowledging there is a universe of usb c out there includes a usb c to lightning cable.
Verbiage matters. Saying “everybody” is easy to disprove with a single exception. Saying most is much harder to disprove.
Aye, I completely understand the move. But to be clueless that Apple profits off the move is what people is bothered by… yes, its for the environment. But they will make a profit off the move and those who are defending it… seems to dismiss that angle.
How is apple profiting?
Edit: removal of the charger won’t necessarily make bank, but it has an overall downstream positive impact and offsets increased manufacturing costs for new tech.
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Offer the charger for 'free' if customers want one. All the climate change wokesters can decline and those who need one can get it.
Samsung are just as bad. They copy Apple at evert turn. Apple have inbuilt batteries? We will too. Apple have dropped the headphone jack? We will too. Apple don't have external storage and make a mint out of expensive internal storage? We'll do that too. Apple have stopped including chargers? We'll do that too.
That’s not how you affect change! Everyone needs to reduce what they ‘purchase’, not just climate ‘wokesters’ as you put it. And some people will have to be forced into reducing what they purchase by attaching a higher price to things.
Says the Apple fan who no doubt has a ton of Apple kit readying itself for landfill. iMac? MacBook? iPad? iPhone? iWatch? Not to mention all the chargers and accessories that come with that lot. If you made do with one device and one charger I might respect your climate change stance a little more...
What they could do is actually design products that are not built to be a difficult to repair as possible and not wage a multi year campaign against the right to repair and third party repair shops, they could where possible embrace standard ports so that consumers don't have to buy as many charging cables rather than sticking with proprietary ones until government regulation forces their hand.
They have lead and the industry both in the PC and mobile device markets have followed to a place where it is the norm to not have replaceable parts or even parts that are repairable by skilled technicians.
If they ever want their environmental credentials to be taken seriously they have got to move away from these practices.
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None of it goes to landfill, it all gets sold on or handed down. What I did put in the bin a couple of years ago were 5+ USB power bricks because I had so many.
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They could. IF they really cared that much about the environment. Truth is, they don’t care that much about the environment. So, they’re going to continue making things.
What they could do is not make anything. Making products period isn’t good for the environment. So making products that are easy to repair is still “making products” and not something they’d do if they really cared about the environment.
EU also wanted to make everyone use micro-usb ports but luckily that fell through
And I don't care if people's live are destroyed because they have to buy a cable or charger.
if that makes them angry, I want all the misery life can bestow on them.
It's not about producing chargers at all, but limiting the number of chargers produced to only those who need it. If you really need it, you're willing to pay.
Instead of making 2 billion chargers for the next 10 years, maybe they only need to create 100 millions of them.
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Apple sells a 5W charger:
Apple doesn't recommend against using the 5W charger. But we're talking about people who have old chargers. They can still use them if buying a new charger is such an affront to them.
No, but they aren't selling 200 millions of their chargers each year. It would have meant about $4 billion dollars more in accessories revenue and we don't see that in their financial reporting.
Most people won't pay $20 (or more) for an Apple charger if they don't need it. Think about all those people in this very thread who are mad at Apple because they didn't reduce the price of the iPhone when it shipped without chargers. To them it seems like a lot of money. Or is it just anger because their lives are miserable?
Apple wants their supply chain to be carbon neutral by 2030 and at the same time they want to increase revenue and profits. How do you achieve that by giving away chargers?
Chargers have such a high climate cost compared to its revenue so its great to reduce the numbers produced by Apple. It helps them achieve their climate goals and still not cutting down on revenue and profit.
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They want to maximise revenue and profits to a large degree and at the same time be carbon neutral for their entire supply chain by 2030.
"iPhones without charger" generates the same revenue and profit (if not more) and with less climate cost than "iPhones with charger". It's a no-brainer to cut it out.
Apple reduces their environmental and carbon footprint and worst case, it won't cost them any money, and more likely they'll increase revenue and profit.
It's not often you see profit and environmentalism go hand-in-hand.
This move wasn't about being customer-friendly, it was about remove the large environmental and carbon footprint on a part which contributed very little to revenue and profit.
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So you don't think anyone can do a decision based on environmental reason if they also make money on it?
It doesn't really matter what their motivation was. It will reduce the use of zinc and plastic. It will reduce use of petrol for transport. Etc.
If Apple makes billions doing it, I don't care.
If Apple customers commits suicide because of a missing charger, I don't really care about that.
Or maybe I do, but just because it would mean lowering the market share of iPhones.
How about making money on being environmental ? Isn't that a good thing?
Or do is there a requirement that you have to suffer to be environmental and care about the climate?
I have never had any Apple charger go bad on me, but I have just been using them for 12 years.
I still have the charger that came with iPad 3 in 2012. Most of them last a long time.
And that 10-year old iPad charger can still charge an iPhone 14 Pro Max today.
It's not that they only care about one thing. They want many things. Two of them are having an enormous amount of revenue and profit and at the same time make their entire supply chain carbon neutral and have as little impact on the environment as possible without sacrificing revenue and profit.
I don't care. My charger could be 2000 years old if it did the job.
According to the critics here, Apple is a hypocrite and a liar if they so much as make a cent from any particular endeavour.
