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Apple Park Decorated With Rainbow Colors in Celebration of Steve Jobs and Formal Opening of Campus

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Apr 12, 2001
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Apple Park is decorated with the colors of Apple's classic rainbow logo today in celebration of the formal opening of Apple's new headquarters, and as a tribute to its late co-founder Steve Jobs, who helped conceptualize the spaceship-like design of the main building on the campus prior to his death.

First and foremost, Apple has set up a stage with a rainbow arch within the inner circle of the main building, as we shared last week.


The rainbow colors can further be seen on some stairs and walkways at Apple Park, on coffee cups at the Caffè Macs employee cafeteria, and on some of Apple's shuttle buses. Apple employees have also received classic Apple rainbow logo pins with the message "thank you for being part of what makes Apple, Apple."





Apple's design chief Jony Ive reflected on the rainbow's significance in a recent interview:
There is the resonance with the rainbow logo that's been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form -- the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.
Rumors suggest that Lady Gaga will be making a special performance at Apple Park later today. The pop star has visited Apple before, having previously dropped by its Infinite Loop campus to visit Steve Jobs. Apple executive Eddy Cue recounted that experience in an interview with Steven Levy last year:
Lady Gaga once came in to visit Steve. I don't know exactly what she was wearing, but it looked like it was made out of, like, a Glad trash bag, and she had these huge heels and these gigantic glasses. I'm thinking, "This is going to be a disaster." But she sat down and started talking with Steve and she had all these great ideas.
Lady Gaga also performed at the iTunes Festival at the Roundhouse in London in 2013.

Apple employees began moving into Apple Park as early as the spring of 2017, but the process took many months, and some construction and landscaping also continued for quite some time. A recent drone video showed that the campus now looks lush and green, with hundreds of trees and a large central pond.


Lady Gaga's performance would in all likelihood be a private event for Apple employees.

Article Link: Apple Park Decorated With Rainbow Colors in Celebration of Steve Jobs and Formal Opening of Campus
 

lagunab

macrumors newbie
Sep 14, 2009
14
27
I have no lack of criticism of how Apple has become lame since Jobs died but I have to say the spaceship campus is an outstanding piece. Now Apple has to live up to it. I like the rainbows but they might have overdone it a bit. Apple is a very progressive company. That said they really should pay their store help proportional to their contributions. (did I cover enough topics?) :)
 
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markaceto

macrumors 6502
Jun 8, 2017
456
554
Apple executive Eddy Cue recounted that experience in an interview with Steven Levy last year:

"Lady Gaga once came in to visit Steve. I don't know exactly what she was wearing, but it looked like it was made out of, like, a Glad trash bag, and she had these huge heels and these gigantic glasses. I'm thinking, "This is going to be a disaster." But she sat down and started talking with Steve and she had all these great ideas."

How is this idiot still employed???
 
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NickName99

macrumors 6502a
Nov 8, 2018
946
2,749
Love it! So fun to see the old rainbowish logo referenced in this way.

I like this old Jean-Louis Gassée quote:
“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy.”

BBC9968E-72FB-4CBA-9CFD-925FED7E32F7.jpeg
 
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WaxedJacket

macrumors 6502a
Oct 18, 2013
592
834
Talk about a mixed signal. Here we have a memory of what made Apple unique and great yet it seems lately everything Apple does has been outside of thinking different. Failed to launch products, canceled airport lineup, limited hardware releases and refreshes, and an over abundance of social activism. The era of the multicolored apple logo is long gone as a focused tech firm pairing hardware and software together brilliantly seems to value their image over their products.

Sorry for the cynicism, I'm just taken aback by this move from Apple to praise a period that's long gone.
 
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