This makes me so happy!
Apple Park is decorated with the colors of Apple's classic rainbow logo today in celebration of the formal opening of Apple's new headquarters, and as a tribute to its late co-founder Steve Jobs, who helped conceptualize the spaceship-like design of the main building on the campus prior to his death.
First and foremost, Apple has set up a stage with a rainbow arch within the inner circle of the main building, as we shared last week.
The rainbow colors can further be seen on some stairs and walkways at Apple Park, on coffee cups at the Caffè Macs employee cafeteria, and on some of Apple's shuttle buses. Apple employees have also received classic Apple rainbow logo pins with the message "thank you for being part of what makes Apple, Apple."
Apple's design chief Jony Ive reflected on the rainbow's significance in a recent interview:Rumors suggest that Lady Gaga will be making a special performance at Apple Park later today. The pop star has visited Apple before, having previously dropped by its Infinite Loop campus to visit Steve Jobs. Apple executive Eddy Cue recounted that experience in an interview with Steven Levy last year:Lady Gaga also performed at the iTunes Festival at the Roundhouse in London in 2013.
Apple employees began moving into Apple Park as early as the spring of 2017, but the process took many months, and some construction and landscaping also continued for quite some time. A recent drone video showed that the campus now looks lush and green, with hundreds of trees and a large central pond.
Lady Gaga's performance would in all likelihood be a private event for Apple employees.
Article Link: Apple Park Decorated With Rainbow Colors in Celebration of Steve Jobs and Formal Opening of Campus
Classic Apple logo.Why so much rainbow?
More pesky facts getting in the way of blather.Steve Jobs actually retired the colorful logo in 1998, the year after he returned to Apple.
How is the classic Apple logo a mixed signal? If it reminds you of a time when you liked Apple better, that’s not a mixed signal. The decorators weren’t like, “Hey, let’s remind people of the days when Steve Jobs retook charge of Apple, but also remind OneBagTravel of when he liked Apple better.” Any second meaning is emanating purely from you and others who have some problem with Apple, and they existed then too.Talk about a mixed signal.
I really don’t agree with this point. If You go back and watch some of Steve’s keynotes including the iconic iPhone announcement they’re full of references to Apple’s history and past products. The main things that don’t get mentioned are things that Apple did during his exile.Steve Jobs never looked back... yesterday's "insanely great product" was always the next year keynotes "this is the best thing we've ever shipped, everything before it doesn't matter." In that sense, Steve Jobs wouldn't have gone back to a 20 year old logo, he dismantled Apple's history museum, icon garden... anything from the past.
Or, going back thousands of years before the Bible, in ancient Australia, the Rainbow Serpent symbolized creation, destruction and renewal.You mean the rainbow as a symbol that God would never again destroy the Earth with a flood? That kind of old meaning?
still my favorite logo if only because it brings me back to my youthLove it! So fun to see the old rainbowish logo referenced in this way.
I like this old Jean-Louis Gassée quote:
“One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream a more appropriate logo: lust, knowledge, hope and anarchy.”
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Or that it might "turn them" gay!True that, but it seems some people must avoid it at all costs otherwise strangers might think they're gay!!!!!!
I'll bite... What's going on there?The old logo may have had a variety of colors... but it’s pretty obvious what’s going on here.
It was Apple's logo for 20 years. It was branded on all of their products including the Mac.Care to enlighten?
Sorry for being vague...I understand all of that. I just think Tim Cook has devalued the rainbow logo as an "Apple" thing. The watch faces don't herald back to the golden era do they?It was Apple's logo for 20 years. It was branded on all of their products including the Mac.