Would I prefer they use ApplePay? 100%
Will I use this? 100%
Why? It's one less CC I have to keep in my physical wallet. For me that is a convenience.
I use the Target App in-store all the time to locate items and to find Cartwheel discounts so it's already open and ready to go.
Thats the way I see it as well, if I can leave my wallet in the car I am happy. The only time I need anything from my wallet is if I need my drivers license, for OTC medication or alcohol. I use Walmart pay because that is what they use, so I don't have issues with it. I prefer Apple Pay cause it's easier to access than either Walmart Pay or Target Pay.