Apple Pays $25+ Million for Worldwide Rights to Upcoming Film 'CODA'

[MacRumors]

Apple has paid over $25 million for the rights to upcoming movie "CODA," setting a new Sundance Film Festival acquisition record, reports Deadline.

Directed and written by Siân Heder, "CODA" stars actress Emilia Jones as Ruby, the only hearing individual in her deaf family. As her high school years come to an end, Ruby is torn between staying at home to help family or heading off to college to pursue her dreams.

Deadline reports that a "pitched battle" between Apple and Amazon took place for the film's worldwide rights. The $25+ million deal set a new record for a film acquisition at this year's virtual Sundance Film Festival, beating last year's $22.5 million acquisition from Hulu/Neon for the film "Palm Springs."

Apple TV+‌‌ has been available for free since November 2019 for those who purchased an eligible Apple device in September 2019 or later. Apple recently announced plans to extend all ‌‌Apple TV+‌‌ free trials until July 2021, giving the company more time to present original content to viewers.

Apple TV+ is priced at $4.99 per month or $49.99 per year in the United States, but Apple is currently crediting paid subscribers as well.

Article Link: Apple Pays $25+ Million for Worldwide Rights to Upcoming Film 'CODA'

 

[mi7chy]

Broken link.

 

[MrTechAdvice]

This is a good step in the right direction. Apple TV+ is amazing. But the library is weak. Apple TV+ should release 24 NEW shows per year. Apple TV+ should release 24 movies per year with 10 being big box office films. Apple should continue to snag up these cheaper and indie movies to help build its library. If this can happen they'll eventually gain interest.

 

[Apple_Robert]

That sounds like a storyline I would enjoy.

 

[Dr.Seb]

Sounds interesting, but the plot can be tricky. But people love it, so probably a good buy.

 

[yaxomoxay]

Or about the equivalent of 417,000 yearly (monthly payments) paying subscriptions (without considering extra costs).

 

[innovationwho]

They better make this one of the best movies ever made. 😂

 

[x13gamer]

25+ Million for that? I don't know, maybe pay a reasonable divined?

 

[contacos]

They need to buy a big franchise like the Marvel Universe on Disney to get people to sign up

 

[Osamede]

Apple has paid over $25 million for the rights to upcoming movie "CODA," setting a new Sundance Film Festival acquisition record, reports Deadline.

Directed and written by Siân Heder, "CODA" stars actress Emilia Jones as Ruby, the only hearing individual in her deaf family. As her high school years come to an end, Ruby is torn between staying at home to help family or heading off to college to pursue her dreams.

Deadline reports that a "pitched battle" between Apple and Amazon took place for the film's worldwide rights. The $25+ million deal set a new record for a film acquisition at this year's virtual Sundance Film Festival, beating last year's $22.5 million acquisition from Hulu/Neon for the film "Palm Springs."

Apple TV+‌‌ has been available for free since November 2019 for those who purchased an eligible Apple device in September 2019 or later. Apple recently announced plans to extend all ‌‌Apple TV+‌‌ free trials until July 2021, giving the company more time to present original content to viewers.

Apple TV+ is priced at $4.99 per month or $49.99 per year in the United States, but Apple is currently crediting paid subscribers as well.

Article Link: Apple Pays $25+ Million for Worldwide Rights to Upcoming Film 'CODA'

Two other pieces of relevant news:
- Apple profits and bonuses are at all time high levels
-the majority of “Apple TV+ “ so-called “subscribers” are on “free trial subscriptions”, many of those extended after they declined to pay

In other words you and me and others who buy Apple devices are underwriting this gigantic throwing away of money on a triviality.

Sadly such plain speaking is glaringly absent from what purports to be a publication dedicated to enlightening the buyers of Apple’s products..,

 

[TheYayAreaLiving 🎗️]

Let’s buy Disney Apple.

 

[thenahon]

CODA = Child of Deaf Adult

 

[Whathappened]

They need to buy a big franchise like the Marvel Universe on Disney to get people to sign up

Then you watch all the movies once and that boring mandalorian thing and never log into Disney plus again.

 

[Whathappened]

Or about the equivalent of 417,000 yearly (monthly payments) paying subscriptions (without considering extra costs).

Or about the equivalent of 417,000 yearly (monthly payments) paying subscriptions (without considering extra costs).

Or about half a Dollar from every iPhone they sold during the last quarter.

 

[-DMN-]

Apple doesn’t have a problem with people signing up, they can get 1 year of service for free. It’s keeping people that’s the problem. Apple TV+ is doomed if they can’t keep it apolitical and just make content no one can politically pick apart.

 

[sideshowuniqueuser]

Or about half a Dollar from every iPhone they sold during the last quarter.

So how many movies do they have to buy until their biggest selling product is no longer profitable.... and how many do they have to buy to start earning prescription money? I'm sure someone has crunched the numbers, but I'm not convinced their curating is on the money, a lot of shows all appealing to the same narrow audience.

 

[Gudi]

Yeah, never heard of "Palm Springs" either. They better hurry with season 2 of "See".

 

[derekamoss]

They need to buy a big franchise like the Marvel Universe on Disney to get people to sign up

No Worries, they have Snoopy... Problem Solved!

 

[now i see it]

A week of iPhone sales pays for it

 

[derekamoss]

Then you watch all the movies once and that boring mandalorian thing and never log into Disney plus again.

except for you know, all of star wars, all marvel movies, pixar and other disney movies along with natonal geographic (the world according to jeff goldblum). People buy disney+ because they 1. have a huge catalogue of pre existing franchises that they want or 2. They have kids which makes Disney Plus worth way more. Apple pretty much has.... Tad Lasso, which I admit is great and worth subscribing for 1 month to watch but after that there is nothing to fall back too. If I can watch the complete media library of a streaming service in 1 week, that's kinda a problem.

 

[ProfessionalFan]

Yeah, never heard of "Palm Springs" either.

It was quirky but not terrible.

 

[Johnny907]

Maybe it’s just me but you would think they would focus on buying movies people actually want to see.

 

[Johnny907]

Then you watch all the movies once and that boring mandalorian thing and never log into Disney plus again.

I log in to Disney+ every other day at least. I haven’t touched Apple TV+ since... I honestly don’t even remember. I have no plans on it either until the entire second season of For All Mankind is available because to heck with that weekly nonsense.

 

[bassanoclapper]

Two other pieces of relevant news:
- Apple profits and bonuses are at all time high levels
-the majority of “Apple TV+ “ so-called “subscribers” are on “free trial subscriptions”, many of those extended after they declined to pay

In other words you and me and others who buy Apple devices are underwriting this gigantic throwing away of money on a triviality.

Sadly such plain speaking is glaringly absent from what purports to be a publication dedicated to enlightening the buyers of Apple’s products..,

The hottest of hot takes
<sarcasm emoji>

 

[Kierkegaarden]

Stop with the feature length films. Stick with serials that are released each week. Don’t drop all episodes all at once. Buy the rights to a book series and develop a serial out of it. Take an event in history and develop a serial around it. Create your own production company and directly hire directors. Serial!