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Apple Plans to Launch Original TV Shows Comparable to 'Westworld' and 'Stranger Things' By End of 2017
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Adding quality content that isn't available on other platforms might be enough to convince Spotify subscribers to switch to Apple Music, or to get people to pony up to try Apple Music for the first time. Amateur hour wouldn't make the cut, though.
I think Apple needs to be more of a conglomerate if it's starting to make content. It cant have it's brand associated with content like this because it's such a hit an miss industry it needs to be separate. Companies like Amazon and Google can get away with "misses" but Apple's brand is built on the perception of excellence.
Getting knee deep into content production as Apple isnt a good idea. Buying a studio and keeping it separate but controllable is a far better way to operate. Even using Beats as a brand to show content is a better idea.
Apple should be about facilitating the creation or consumption of "things" but not the "things" themselves.
Easy way to destroy a brand like that.
Getting knee deep into content production as Apple isnt a good idea. Buying a studio and keeping it separate but controllable is a far better way to operate. Even using Beats as a brand to show content is a better idea.
Apple should be about facilitating the creation or consumption of "things" but not the "things" themselves.
Easy way to destroy a brand like that.
That's not the same thing at all.
Apple is trying to create ANOTHER reason to stay in their ecosystem. This is exactly why Netflix has shows like Fuller House or 'Orange is the New Black'. This is exactly why Amazon buys exclusive rights to Mr. Robot, or has their own shows like 'The Man in the High Castle'.
For HBO to enter the smartphone/desktop/laptop business is laughable. It's not the same thing.
When you have a service, you (1) advertise it and (2) make it better than others (and one way is through exclusives)
Compete properly with Nextflix by spending $30B on paying gifted people to create it or give up on this half-assed add-on to Apple Music. Personally if I was running Apple and could do anything I wanted I'd spend whatever it took to acquire Netflix—provided I could keep the content contracts—and I'd let them run as an independent part of Apple while I'd put together a team to build much nicer apps to navigate their content and then a couple of years in announce all these new apps and Apple TV—the service. I'd charge a flat rate of $12.99 for the service (on other platforms) and charge Apple ecosystem watchers less at $7.99 — $9.99 or similar and go from there. Nextflix owns streaming. With all the money Apple has there's no reason they shouldn't own Netflix and streaming.
Stage 1. Acquire > Stage 2. Build better apps, rename service to ATV + introduce special Apple ecosystem pricing (9.99) along with huge new content deals to justify $12.99 price increase on other platforms. Stage 3. Introduce subsidised fully integrated Apple television with upgradable Apple TV brains via male puck in female TV vagina. Sign 3-year contract $69 per month, get "free" 55" Apple television.
Ok I'm going to bed now.
Stage 1. Acquire > Stage 2. Build better apps, rename service to ATV + introduce special Apple ecosystem pricing (9.99) along with huge new content deals to justify $12.99 price increase on other platforms. Stage 3. Introduce subsidised fully integrated Apple television with upgradable Apple TV brains via male puck in female TV vagina. Sign 3-year contract $69 per month, get "free" 55" Apple television.
Ok I'm going to bed now.
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Absolutely. IMO, HBO is making the best content out there right now, by a good margin.
Without commenting on the merits of getting into producing TV/Movie content, Why would they stick it in Apple Music? This really makes no sense.
"Let's watch a movie"
"Okay, let me fire up Apple Music"
"Wait, WT#"
"Let's watch a movie"
"Okay, let me fire up Apple Music"
"Wait, WT#"
Or maybe they're too weak, too afraid, too fragile to start with their own Netflix, and they want to fly low under the Netflix's radar.
I think, serving a TV show somewhere in the chaos of Apple Music is not wrong. It's actually within the current chaotic chaos out there.
So some TV shows may be published, and Apple could upgrade this library and one day maybe split or rename, then after two or three years they will rename it to: Apple Play or Apple Enter(tainment). or just Apple Music and Apple Videos.
swingerofbirch
macrumors 68040
The seeming freedom from semantics boggles the mind. To watch a TV show you'd go to iTunes which contains Apple Music which contains TV shows (not to be confused with the section of iTunes that is already called TV shows or the iOS app called TV or the product called Apple TV)?
I completely agree - I have an Apple Music subscription and, while I enjoy it, I don't feel like I use it enough to get my money's worth. The only real reason I haven't cancelled it is that I don't feel like dealing with the havoc it will likely cause to my ripped music library on my Mac, and also because my teenage daughter will hate me for it. On the other hand I LOVE Amazon Prime, finding it has a ton of useful content, the most responsive and smooth-running app available on the iPad, and overall well worth the money. If apple came through with one subscription that included music AND video, including unique content, I'd be interested.
Ugh. No Apple, no. Down. Bad boy.
Stick to your trade: making devices & software. Get better at services (iCloud could use a boost), Make the Mac Great Again, rationalize / reposition your iPhone lineup so that your iPhone SE is a more serious Samsung competitor than it is today, release a more powerful version of AppleTV (why does it have the chip the iPhone had 5 years ago instead of the more recent silicon that could compete with XBOX and PS4?), keep pushing the Apple Watch until it's "a product that is great now" instead of "a product that shows great potential".
And if you want to make Apple Music better - how about creating a lower priced tier for those of us who only listen to music a few hours a month (while running or such), and don't really care about the latest releases or the size of the catalog? If there was a price tier with only the top 1k songs in my preferred genres, 6 month delay on new releases, max 7 hours listening per week, for 2,99 a month - I'd sign up in a heartbeat.
But no, instead of fixing the broken stuff you have in existing markets, you're going after Tesla and Netflix, entering markets where you have strong competition and no real competitive advantage. Content creation is as far from your core business as selling hot dogs is.
Stick to your trade: making devices & software. Get better at services (iCloud could use a boost), Make the Mac Great Again, rationalize / reposition your iPhone lineup so that your iPhone SE is a more serious Samsung competitor than it is today, release a more powerful version of AppleTV (why does it have the chip the iPhone had 5 years ago instead of the more recent silicon that could compete with XBOX and PS4?), keep pushing the Apple Watch until it's "a product that is great now" instead of "a product that shows great potential".
And if you want to make Apple Music better - how about creating a lower priced tier for those of us who only listen to music a few hours a month (while running or such), and don't really care about the latest releases or the size of the catalog? If there was a price tier with only the top 1k songs in my preferred genres, 6 month delay on new releases, max 7 hours listening per week, for 2,99 a month - I'd sign up in a heartbeat.
But no, instead of fixing the broken stuff you have in existing markets, you're going after Tesla and Netflix, entering markets where you have strong competition and no real competitive advantage. Content creation is as far from your core business as selling hot dogs is.
I'm just not sure they'd produce quality shows - story-wise - like Netflix. Netflix is famous for not interfering and welcoming indie writers/directors and their bold ideas like "Stranger Things". Sure, production by Apple would be top-notch but also probably controlled too much meaning boring.
Aaaaaaaand pretty much everyone who's not in the Apple ecosystem would drop Netflix and get Hulu or some other service. People damn near revolted when Netflix wanted to raise prices $2. So I'm not sure how you think anyone would be willing to pay an extra $5 Apple tax to use Netflix.
Basically you're advocating for Apple to waste $30 billion to essentially destroy a decent service. Pretty sure it's not a good idea on any level.
I find it pretty evenly distributed across various providers and networks. HBO has GOT, WestWorld, Silicon Valley - FX has Atlanta, Fargo, The Americans, Louie - Netflix has OITNB, Black Mirror, Stranger Things, HOC
... well, I won't list everything, and granted if there's a particular genre that does it for you more, that can create a bias one way or the other.
Very true, they'd need to hire good talent like the Duffer Bros, Noah Hawley, Donald Glover and BACK OFF, let them run with their concept and execution.
So Apple abandons some products because they're not part of a core focus, or at least seemingly abandons them. Now they imagine themselves a media conglomerate? Talk about a weird pivot. If Apple tries to go this route then they will have utterly jumped the shark.
If they do this I think they really have to look at themselves and ask what kind of company are they? They used to be a computer company, then a device and part time computer company. Are they trying to be Amazon? Comcast? Warning! Identity crisis ahead!
If they do this I think they really have to look at themselves and ask what kind of company are they? They used to be a computer company, then a device and part time computer company. Are they trying to be Amazon? Comcast? Warning! Identity crisis ahead!
This kind of thing reminds me of Microsoft 20 years ago.
I would rather they made Apple TV 4K (like almost every competitor)
I would rather they made Apple TV 4K (like almost every competitor)
Hollywood is suburbia of the soul. Real creatives never ever even think about putting themselves within range of its toxic influence.
Because its their money to spend.
When Steve Jobs returned, he got Apple into the entertainment business with the iPod and iTunes. I blame him.
I'd rather them focus on producing better hardware and leave the shows to someone else.
Apple leverages its Apple Music streaming service to go into video streaming. Charges a single fee to customers for both music and tv shows. Possibility of undercutting both Spotify and Netflix.
I am not sure where Siri plays into all of this, but I am willing to bet that this is simply the start of Apple's ascent in this media market.