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Apple Posts New iPod Television Ad: 'Bounce'
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Haha - mainstream media and corporate America has lobbied you to stupidity. are you still one of those who thinks they understand the Hot Coffee case?
i suggest you log onto netflix and rent the movie Hot Coffee, to find out what the case was all about. to sum up facts you are clueless about
1) McDonald's standard operating procedure was to serve their coffee at a near-boiling temperature
2) McDonald's had dozens of complaints about burns from their near-boiling coffee for years leading up to this lawsuit and did nothing
3) McDonald's offered $800 in medical payments when the woman suffered tens of thousands in medical bills, rehabilitation, and never fully recovered from her burns and prevented her from walking without assistance
4) The woman's burns almost killed her
Google the burn images as posting them here will violate the Mac Rumor Forum TOS.
Corporations threw millions of dollars at the mainstream media to blast negative coverage of this lawsuit. CNN and Fox News soaked it up like a sponge and blasted it everywhere, saying how ridiculous it is, without actually mentioning any of the facts of the case. This lawsuit was not a "lottery lawsuit" as it was referred to over and over again, the woman was simply seeking full reimbursement of her medical bills. It was a jury who awarded her millions and money to others with similar complaints about the temperature of McDonald's coffee.
McDonald's own Quality Assurance team had nothing to say about why the temperature was set so high. However it was obvious that McDonald's took the stance of thinking "the hotter our coffee, the better it is than the competition", similar to how GM thought the strongest smelling leather seats would show customers they have the best leather seats...except for the fact the chemicals they used were carcinogenic. But that's a topic for a whole different thread
The success of this lawsuit set a precedent that corporations are responsible for negligent and gross negligent acts upon its customers. The courts are the only place where a common-man citizen can have an equal voice against a corporation. If you are against this freedom, a country like China might suit your needs better
Read it again. No where does it say the ad is new. They say "Apple has posted their television ad for the new iPod touch..."
I'm aware of the facts of the case and understand why McDonalds was sued. Having knowledge of the facts does not make you any less stupid than the 'clueless' people you are trying to show off to. If I spill coffee on myself I expect to be burnt. Therefore I don't spill coffee on myself.
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Great graphics. Shame about the tune.
The flashing colours:
They had a consistnet theme, they showed the product in a fun way.
This ad just uses animation and graphics for no reason. It's not fun.
I also liked the iPhone ads, especially the siri ads and facetime. I just feel that this ad is something you'd see from any other manufacturer.
Sam
Who said anyone is trying to show off? And also, you weren't even the poster who I quoted so I have no idea where you came from and why you seem to be personally offended by the facts of the case.
Are you aware of the facts? Are you sure? Do yourself a favor and look them up, then see if you agree if 185F is an acceptable temperature to serve coffee to people despite having dozens of previous burn incidents from their coffee from both customers and their own employees. A company has a responsibility to address a problem such as this one, and they chose knowingly not to. The woman was merely seeking medical bills reimbursement (NOT A LOTTO PAYOUT), but it was the flagrant gross negligence on the part of McDonalds that the jury decided a multi-million dollar lawsuit was necessary
Your argument of "if you don't want something to happen, then don't do it" is an ignorant stance in life. The courts are the only place where a common person can stand up to a corporation as equal entities. If you don't appreciate that freedom, perhaps moving to a country like China will better suit your needs
Bet they are going to have a few complaints when people realise the real things don't bounce off the ground like a basketball... 
To me this is a typical iPod ad. Fun and vibrant. As Music should be.
http://www.youtube.com/watch?v=rCedrB3DHD8
http://www.youtube.com/watch?v=Ec1KQqPV3Sk&feature=rellist&playnext=1&list=PL2149B32DA178ADD9
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An almost perfect example of how a really woeful (as in dull, boring, unoriginal) concept can be transformed by such a vibrant execution.
If I was Apple I'd be seriously questioning the 'creative' behind it but hey, it's catchy and will help get those tills ringing come Christmas time for the kiddies and gym bunnies.
Hopefully it represents a 'back to basics' approach to advertising after the nadir that was those olympic/airplane/genius abominations.
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So just red, yellow and blue then? Okaaaayy....
If I was Apple I'd be seriously questioning the 'creative' behind it but hey, it's catchy and will help get those tills ringing come Christmas time for the kiddies and gym bunnies.
Hopefully it represents a 'back to basics' approach to advertising after the nadir that was those olympic/airplane/genius abominations.
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So just red, yellow and blue then? Okaaaayy....
Yes I have read the facts. Then again someone trots this out on their high horse every few weeks, so I could just refer to all the other ones. I have an opinion that differs from yours. That does not make me ignorant. Perhaps you should move to China; it seems far more suited to your needs. Here's something for you to look up. Hypocrisy.
Whats your issue with the ad? I don't really understand your post.
I can take lots of positives from this ad.
My only 'issue' with it is just that as a concept, it's not something any self-respecting creative director would show to a client let alone one as big as Apple. And certainly not after the most cringeworthy campaign in living history involving geniuses on airplanes screened over the Olympics.
The execution however is excellent and is both sticky and memorable. Colours everywhere, and it brought to mind that truly wonderful Sony Bravia rubber ball ad of a few years back. Brownie points all round. But it's clearly designed to appeal to the client's legacy mentality and still shouldn't stop the questions about the creative behind it, or lack thereof.
Ahh ok fair enough
As a customer view and if it was presented to me I like the way the devices motionless then come alive with the music and the way each device explodes into another iPod range. The way it spins (dances) and then continues to explode. Then at the end the hand catches it and stops.
To me its very creative and I can't stop watching it.
This again.
I worked at McDonalds at the time and remember this. The biggest complaint we had about the coffee was that it wasn't served hot enough for it to still be warm when people got to their destination. We raised the temperature a little and the complaints stopped. It wasn't a matter of "we serve coffee hotter than anybody else", it was responding to what customers asked for.
I'm sorry that the woman went through the pain that she did but it takes neither intelligence nor intuition to understand why putting any drink, whether hot or cold, between one's legs may not be the best idea.
Am I missing something on the apple store iPod touch selection page.
On the first page of this thread there seems to be a purple-pink candy coloured touch in the foreground and a dusty pink one (like on the product selection page). Nowhere in the store do I see the candy coloured one which my granddaughters would love.
Anyone actually bought a pink one and if so what's the colour actually like?
On the first page of this thread there seems to be a purple-pink candy coloured touch in the foreground and a dusty pink one (like on the product selection page). Nowhere in the store do I see the candy coloured one which my granddaughters would love.
Anyone actually bought a pink one and if so what's the colour actually like?
That's interesting. This ad really made it clear to me that I am 100% NOT their target audience and that this product is something that I neither need nor want. I'm a GALAXY away from there...
The purple one is a Nano. They don't do that colour on the touch for some reason.
http://www.apple.com/uk/ipod-nano/