Apple Prepares to Launch Vision Pro in UK, Canada, and Other Countries

[th0masp]

I suspect Apple will increasingly shift to marketing the Vision Pro towards businesses that can increase their efficiency by utilizing it.

That would require them to keep the product around, refresh it and to actively support it. I imagine they'd want plenty more customers than just businesses with niche applications to make that worth their while.

Else it'll quickly get taken out back and dealt with in a manner most appropriate .

 

[th0masp]

The gold Apple Watch was never intended to be sold to the general public as a product.

Rather it was part a brilliant marketing campaign to introduce Watch to the public. The media/TV coverage and product buzz Apple snagged of the gold Watch was priceless. Sure, Apple sold a small number to celebrities and similar people, but that was never the intent.

Somehow I recall reading (maybe on a watch blog?) that Ive is a (mechanical) watch aficionado and wanted a comparable high end option for Apple's baby.

 

[Surf Monkey]

The gold Apple Watch was never intended to be sold to the general public as a product.

Rather it was part a brilliant marketing campaign to introduce Watch to the public. The media/TV coverage and product buzz Apple snagged of the gold Watch was priceless. Sure, Apple sold a small number to celebrities and similar people, but that was never the intent.

Except that you kind of made that up. Ive’s thoughts about the Edition watch aren’t secret. MacRumors reported on it:

WSJ: Jony Ive Became 'Dispirited' After Apple Watch and Sometimes Failed to Show Up to Meetings

Shortly after Apple's announcement last week that Jony Ive was leaving the company, Bloomberg published a report that suggested his departure had...

www.macrumors.com

Ive wanted it to be a fashion accessory. Like a Rolex or an Omega and other watches that people routinely pay WAY more than $20k for. But Apple wanted it to be an iPhone accessory. Ive made a mistake by misunderstanding the high end watch market. Those buyers don’t want a quartz watch, and that’s basically what an Apple Watch is to them. So no, it wasn’t a “brilliant marketing coup.” It was a major failure for Ive and one of the reasons he’s no longer at Apple.

 

[Abazigal]

It was a major failure for Ive and one of the reasons he’s no longer at Apple.

I don't think Jony Ive was fired because of this (or any other) misstep. He very likely left because he was bored and overworked and simply wanted a change of pace. Everyone moves on eventually.

 

[Hails09]

Really, the only thing holding back the VisonPro from being the next iPhone trillion dollar product is its price.

Get it down below $1000 and you'll see all sorts of amazing apps developed for it.

It’s a headset general public don’t want it.

 

[Shirasaki]

iPad Pro is more expensive everywhere because it includes incredible new display technologies. Apple has worked to keep prices as low as possible by trimming back some features that only a small number of people used. Apple doesn't price gouge and always wants to get their products into the hands of as many people as possible.

Apple, quick, snatch this as the next PR campaign catch phrase. 🤣

 

[Surf Monkey]

I don't think Jony Ive was fired because of this (or any other) misstep. He very likely left because he was bored and overworked and simply wanted a change of pace. Everyone moves on eventually.

I didn’t say he was fired. Did you read the article?

 

[webkit]

Apple prices are based on Exchange Rates and GST. Often Sales Tax isnt listed in US prices.

I much preferred ten years ago when we had dollar parity not 66 cents.
But thats where we are it seems.
The politics of why we are there are maybe for another day...

The Apple Vision Pro should start at $5499 I would imagine (inc GST).

Probably more like $5,799 based on current exchange rate. U.S. pre-sales tax starting price is $3,499 which is around A$5,220. With GST it’s A$5,742. Since Apple likes to use numbers ending in 99, it becomes A$5,799.

 

[wbeasley]

Sorry, but no, its been out for many years.
LG (the makers) have been using this structure in its automotive OLED displays for many years.

in a tablet?

not seen another tablet advertise that as a feature.

it's just a selling point of difference no doubt. but a very nice one no doubt.
this is about creating a high tech, bleeding edge device far ahead of any competitor.
do they expect to sell many? maybe not.
but then the more expensive phones have sold better than the mid-range ones.
people work out what they value.
the M4 chip is to show how superior Apple in house chip design is. churning them out at a fast pace.
and the reason isnt to get them in customer hands only.
these chips will power Apple AI servers (along with the fast M2 chips) and Apple has long talked about AI stuff.

 

[Macaholic868]

From Mark German in todays Power On newsletter.

The Vision Pro has done reasonably well in the US (considering the challenges of selling a $3,499 headset here).

How is that possible with the device being a massive failure? Looks like a certain crowd pushing that false narrative has some explaining to do. Oops … 😂

 

[Skyscraperfan]

It will be a flop in those countries, because people there already know that it is useless and overpriced.

 

[Mescagnus]

Sorry, but no, its been out for many years.
LG (the makers) have been using this structure in its automotive OLED displays for many years.

This is good to know. It seems it's Samsung that is having trouble with double layer OLEDs (re: reports of low yields and technical issues with the 11" displays). Hopefully my iPad Pro will have an LG display.

 

[dumastudetto]

Sorry, but no, its been out for many years.
LG (the makers) have been using this structure in its automotive OLED displays for many years.

At least you said sorry in advance. They are nothing like the same.

 

[Torty]

Don’t understand apples strategy. Selling this device in countries with weaker purchase power and meanwhile the M2 is two gens old.
Anything but fresh. Nothing to be excited about.

 

[Hails09]

It will be a flop in those countries, because people there already know that it is useless and overpriced.

Exactly
The amount that’s second hand on eBay for cheaper than brand new and that’s only one country.

 

[4nNtt]

Getting this in the hands of more developers can only be good for a device that badly needs more content.

 

[GrayFlannel]

I don't know. Who?
I don't know. Who?

I’ll ask the questions here.

 

[GrayFlannel]

The Watch is the best comparison out of these three.

I agree, it was the closest of the three.

 

[Hails09]

Yes it is expensive as expected for gen 1 product, but prices aside it truly is a wonder of technology. Those who can’t see it is just plain ignorant. I am sure there are people in those countries who would really enjoy it like myself.

Ok it’s expensive as you say
The reason why people are saying it’s a flop is it doesn’t actually do anything that the general public would be interested in.
Apple are trying to sell a consumer product at enterprise prices & it’s not going to work.

 

[Hails09]

Porn will be its saviour.

They tried 3d porn & that failed to sell lots of products

 

[kkee]

Ok it’s expensive as you say
The reason why people are saying it’s a flop is it doesn’t actually do anything that the general public would be interested in.
Apple are trying to sell a consumer product at enterprise prices & it’s not going to work.

Apple never hid that it’s a niche product. They name it ’Pro’, they didn’t advertised it like iPhone or iPad, they show what it can do right now and what it could do more It is never a general public consumer product to start with.

 

[wbeasley]

Apple never hid that it’s a niche product. They name it ’Pro’, they didn’t advertised it like iPhone or iPad, they show what it can do right now and what it could do more It is never a general public consumer product to start with.

Exactly. Apple knew adding the Pro made the expectation of price and function above what the masses need or want.

The initial iPad was just ... iPad.
Priced well and functional.

Even then, when I bought one immediately, people at work were like "why would you need that?" until they saw and tried it. The ability to draw UI designs (I worked in a web design company) was so much easier than the Photoshop mockups they used to do.

 

[Hails09]

Apple never hid that it’s a niche product. They name it ’Pro’, they didn’t advertised it like iPhone or iPad, they show what it can do right now and what it could do more It is never a general public consumer product to start with.

Yes & that’s why it won’t be successful
Because if you look the now the amount that’s for sale second hand & cheaper online.

 

[Asbow]

Depends on your budget doesn’t it? Compared to the pro it is the budget favorite

Then the Studio is a budget device when compared to the Pro.

 

[Armadillo21]

We are already aware that it WILL be announced at WWDC & which countries,..I'm not to sure what Mark Gurman is actually adding to the conversation?

Canada and UK were left out of the countries named. Now they are included. that is what this is adding.