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Apple Prepares to Launch Vision Pro in UK, Canada, and Other Countries
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Will you eat your words when this is proven wrong?
The iPod definitely turned heads as a "huh? that's not a computer? Why is Apple making music players?" moment.
But we all know where that went. Apple's planning is 2-3 years ahead of what we all see today.
1. I’m pretty sure Apple is targeting anyone who they can persuade to buy it…cash or credit.
2. Who releases a product they don’t expect to sell?
3. Who buys a product only because it will be better in the future?
The thing is, in order for this to be mass we’d need it in a glass like or whatever form factor.
The problem is that it’s going to take a very, very long time to get there. Kind of a 10 years time.
It’s an hardware problem, not software or “conceptual”.
A black and white TV was “mass” appealing from the start, the appeal of AR is totally linked to the hardware form factor. If the VPro was a third of the price it still would not be mass appealing, the problem being not the software but the hardware usability.
We clearly have different memories. The VP has been roundly mocked since its release. The iPhone, iPad, and Apple Watch were not.
lol - floating 2-D screens. Jesus, just buy another monitor.
All three were panned for their price
Another monitor can’t do immersive mode. I literally escape to the white sands or moon everyday
To be fair to Apple there were smart phones, tablets and watches before Apple arrived on the scene. I know there were goggles before the AVP, but it is an order of magnitude more complex. At it's price point, with limited functionality and very sparse content, it's an easy target for mockery. Time will tell.
Quu
macrumors 68040
I don't think I'm missing anything. I get this is the first version of the device but I just think consumers don't wan't to wear goggles for what this offers and I actually think if this device had come out first before we had phones and laptops we would be like "wow, I'm so glad we don't have to wear that thing on our head anymore and can have these other devices instead".
Like, imagine someone going. Can you believe we had to wear this thing on our face to surf the web, now I can actually share my laptop screen with my partner when I want to show her something instead of taking the goggles off and placing them on her head.
The entire idea of this product is in my mind, flawed. Would be great if it was a handheld device that created holograms in actual space but we're decades from that.
G5isAlive
Contributor
More than most of the predictable negative comments lol it at least adds something
Surf Monkey
Suspended
You say that about every Vision Pro comment. But it isn’t true. Those three products were successful at launch. Not as successful as Apple may have wanted but successful none the less. The Vision is a different matter. It didn’t experience any hype. There was never a moment when it was sold out at stores. You don’t see people wearing them. The only people talking about it are Apple fans.
The Vision launch was a failure. Will the product ultimately fail? We don’t know yet but all signs point to “yes.” It isn’t an iPod or an iPhone that anyone can pick up and start using in a few seconds. It isn’t a wrist watch like you’ve been wearing your whole life that just happens to also be a little iPhone. It’s goggles. Most people don’t want to wear goggles. They just don’t. The whole history of consumer VR shows this. Gamers use it. Some enterprise applications exist. But general consumers have absolutely no desire to wear goggles. Especially goggles that have to be custom fitted, may need prescription inserts, can only be used by one person at a time and can not be shared with others without additional hardware.
So let’s go ahead and put that silly and false defense to rest. Vision isn’t an iPhone, an iPod or an Apple Watch. That comparison is bogus.
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Surf Monkey
Suspended
You mean like AirPods Pro aren’t targeted at average consumers?
Let’s be real.
“Pro” is a marketing term not a descriptor.
For “average consumers” there’s no difference between the Vision and the Quest so yes, they are in direct competition. But that doesn’t mean what you think it does. Competition suggests a large customer base that wants VR. But that customer base is actually so small that no VR platform from any company has been successful.
And as to Apple “just getting started,” that depends on the success of the product. But Apple did not set the product up to succeed. They didn’t demonstrate a compelling use case. They didn’t offer or even point the way towards a killer app for it. They barely marketed it at all. So no, I don’t think they’re “just getting started.” More likely they’re working out how to quietly kill it and move on to something “average consumers” actually want to buy.
egraphixstudios
macrumors 6502
The sales are already on the decline in the USA, dont think the UK market will ever pick up. Not when oculus is more "fun"...
Thought Thinking Thought
macrumors newbie
It's likely that we're far away from a time where the masses embrace and adopt VR because VR just isn't advanced enough and won't be anytime soon. I suspect Apple will increasingly shift to marketing the Vision Pro towards businesses that can increase their efficiency by utilizing it.
G5isAlive
Contributor
Wow! Devilish Apple distracting us from quietly killing a product by working to sell it in more countries! Is there no end to their depravity?!
Mescagnus
macrumors 6502a
The new base model 11" iPad Pro costs $999 in the US. In most European countries, it starts at €1229 (including VAT). The often typical +20% difference would set the starting price of AVP around €4199 in the EU.
Surf Monkey
Suspended
Snarky comments don’t prove anything. Apple can’t just turn on a dime and they don’t want to spook investors any further than they already have. But sure. Go ahead and reduce it to absurdity and claim a win.
Should not be too hard, probably can do it in the local coffee shop for the 10 people that will show up.
G5isAlive
Contributor
YOU don't like snarky comments LOL.. ummm "But sure. Go ahead and reduce it to absurdity and claim a win."
Contradicting yourself doesnt help make your point. So... just what IS apple's plan for quieting killing the product that wont spook investors? Let's try to sell in more markets and fail there too (if you believe what you read here?). Sorry takes zero time to not hold costly training that no one knew was going to happen and to not schedule a release date that wasn't already announced. That's not turning on a dime. That's good business sense, if what you keep claiming is true. And very very quiet.
but sure, fight snark with snark. well done!
iPod: “Who asked for a thousand songs in your pocket?” (Mocking Steve Jobs iPod introduction on stage.)
iPhone: A non-mechanical keyboard mobile phone will never sell.
iPad: It’s just a big iPhone.
Watch: If I want to know the time I’ll just look at my iPhone.
And on and on and on.
jlnr
macrumors regular
The Watch is the best comparison out of these three. The $20,000 gold watch was insane and Apple had no clue where it wanted to go with the weird Digital Touch heartbeat feature and super creepy emojis. People were critical of all that. Apple later axed these features and focussed on health above everything else.
That's where the AVP is right now, hoping that someone can find a killer feature for it and give it a direction. And it's going to be tough because games and porn are out.
I also doubt that Apple wants to make it a mostly professional tool. Sure doctors could use it for precise tele-whatever, but at that point you have already given up on the "era of spatial computing".
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The claim was the criticisms were the same.
The magnitude of negative comments made about the watch, iphone, and ipod were not in the same universe as those made about the VP pre/post release. No history rewrite.