At the start yes, because they were able to gain access to the entirety of Apple’s user base. Which I believe is what helped them initially grow as quickly as they did. Granted, it’s practically household name at this point and Netflix probably doesn’t need Apple any more at this point, but I do believe that Apple was absolutely instrumental to their growth at one point.
Which also brings me to my earlier point - Apple helps grow the pie and lead to more consumers paying for apps that they otherwise would have. It’s not unlike paying more to rent a shop in a prime location with access to a more lucrative clientele. For example, here’s an old article about the disparity in earnings on an app between iOS and android.
Monument Valley: a clear example of why developing for iOS is more profitable than Android ⋆ MatruDEV
The developers of the great game Monument Valley showing the figures: nearly 6 million dollars in revenue almost 90% corresponds to iOS. A clear example that develop in the App Store is still more profitable than Google Play or Amazon.www.matrudev.com
Do you really think these developers made it big on the App Store solely on their merit and the ecosystem that Apple so painstakingly built up played absolutely no role in enabling this?
There is nothing to support this, sorry. If anything the app store has ushered in an era of race to the bottom pricing of software. A place where charging $2.99 for a developers hard work is considered pricey.
Absolutely they were getting value. If they were paying that much, what were they raking in? $850M.
I do not think you can speak for netflix in determining if they were getting value or not.
I think the fact that they scrapped subscriptions via iTunes suggests that they didnt think they were getting value from it.