Apple Promotes Music-Making on Mac in New Ad

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 17, 2019.

  1. MacRumors macrumors bot

    MacRumors

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    Apple today shared a new "Behind the Music" ad in the United Kingdom that promotes music-making on the Mac with portraits of artists.

    "From bedroom studio to stadium tour, the British music scene is alive," the video description says. "See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music."


    The ad is accompanied by a new page on Apple's website that says "Mac is the instrument of choice for musicians everywhere." The page highlights Apple's music software, including GarageBand, Logic Pro X, and MainStage 3.

    The ad is part of Apple's larger "Behind the Mac" campaign launched last year.

    Article Link: Apple Promotes Music-Making on Mac in New Ad
     
  2. markfc macrumors 6502a

    markfc

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    Aaaaaaaah look at all the cool MacBooks with their glowing Apple logos that you got rid of... :-(

    Edit: sorry there was 1 new non glowing MacBook there and I’m pretty sure one of those pics was Michael fassbender playing Steve Jobs
     
  3. gixxerfool macrumors 65816

    gixxerfool

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    Cue all the people saying Apple doesn’t care about the Mac.
     
  4. partsofspeech macrumors regular

    partsofspeech

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  5. keysofanxiety macrumors G3

    keysofanxiety

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  6. blasto2236 macrumors 6502a

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    I’m just now starting to learn it, and today ordered a Maschine MK3 so I can really start getting serious about making beats on my Mac, after dabbling on the iPad.

    This ad couldn’t have been more timely, haha.
     
  7. BootsWalking macrumors 6502a

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  8. loft3 macrumors regular

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    I'm just here for the comments stating how dare Apple make an ad spotlighting the Mac's music-making capabilities when the company has clearly abandoned its professional base and inevitably within a few years we'll all be forced to use iPads with Smart Keyboards because Apple clearly doesn't think the Mac is important anymore. o_O:rolleyes:
     
  9. swingerofbirch macrumors 68040

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    Cheese grater Mac Pro or PowerMac G5 at 31 seconds.

    By far the best part of the ad.

    Although it's for a product they haven't sold in a long, long time.
     
  10. ThatiPhoneKid macrumors 6502a

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    Half the people in the ad aren’t singers, they are just people who say a load of swear words which rhyme
     
  11. peglegjack macrumors 6502

    peglegjack

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    #11
    Their music apps are amazing and mainly what keep me on the Mac. Not like you need a Nvidia GPU for those anyway.
     
  12. linxy33 macrumors member

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    if im correct I believe Apple put out a few ads highlighting the MacBook pro right before the new one came out.... round 2?
     
  13. Roscorito macrumors newbie

    Roscorito

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  14. ipedro macrumors 601

    ipedro

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    Bring Logic to iOS. The next generation of creators are walking around with iPads in their backpacks and iPhones in their pockets — not Macs.
     
  15. TheShadowKnows! macrumors 6502a

    TheShadowKnows!

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  16. VeryVito macrumors regular

    VeryVito

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    That's a really good ad for pre-2016 MacBooks. Look at all those glowing Apple logos.
     
  17. TheShadowKnows! macrumors 6502a

    TheShadowKnows!

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    You forgot the Apple Watch, and Apple Smart Glasses/s
     
  18. PickUrPoison macrumors 68040

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    Music isn’t limited to voice, and voice isn’t limited to singing. Open your mind; think different.
     
  19. triton100 macrumors 6502

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    Lpx has grown into a beast. Though Cubase Pro 10 is extremely powerful too. ‘Possibly’ moreso... tho subjective
     
  20. PickUrPoison macrumors 68040

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    So would you expect this ad to increase sales of current MacBooks, or pre-2016 MacBooks?
     
  21. Shirasaki macrumors 604

    Shirasaki

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    What about bringing back USB-A port? Or accompanying some fundamental ports that musicians use a lot? Or all of a sudden they are abandoning their working reliable $10k+ equipment to embrace USB-C?

    Oh, I am sorry. We have DONGLES. My bad. Just pack dongles with their MacBook Pro. That's fine.
     
  22. triton100 macrumors 6502

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    How would LPX transfer to touch screen gesture control with so many drop down windows etc ? That would seem very difficult to use smoothly and efficiently. Unless they reworked the experience for touch. Which they’ve already essential done with GarageBand ? Therefore the real question is not why don’t they bring LPX to iPad but why don’t they increase GBs capabilities more on par to LPXs and have two versions. A standard GB for beginners and a pro version for advanced users.
     
  23. keysofanxiety macrumors G3

    keysofanxiety

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    Yep, every studio I know tends to use Cubase so for mixing it must certainly be great. But for recording the raw DIs and sending it off to them to do the hard work with reamping etc., I personally use LPX.

    For home use I love the loop record feature and the ease of editing; yes, Cubase has a similar feature but I love how easy it is in LPX. It runs beautifully even on my aging 2012 15" MBP whereas other DAWs are much slower and seemingly more unstable - likely due to my crappy hardware, but LPX doesn't mind. There are so many great plugins released for no additional cost (Alchemy as just one example) and there's no iLok required either.

    Honestly I can't sing its praises enough. It probably won't ever have the marketshare because experienced producers know what they know and prefer something familiar, but for somebody buying their first Mac or looking to step into the industry, I couldn't in good faith recommend anything else. You get so much for your money.
     
  24. TheShadowKnows! macrumors 6502a

    TheShadowKnows!

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    #24
    Music, as we know it:

    vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion.​

    But does voicing (shouting) a "load of swear words which rhyme", voiced in sync with predictable body motions, produces harmony and beauty of form?

    Not to me. And maybe, just maybe, I am not alone.
     
  25. triton100 macrumors 6502

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    #25
    Actually thought this ad was weak compared to normal. Nothing interesting or clever about it and yet music is so important to the company. Strange.
     

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104 May 17, 2019