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Apple Promotes Music-Making on Mac in New Ad

TheShadowKnows! said:
Music, as we know it:

vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion.​

But does voicing (shouting) a "load of swear words which rhyme", voiced in sync with predictable body motions, produces harmony and beauty of form?

Not to me. And maybe, just maybe, I am not alone.
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yeeeeeaaaah its music. Get off your high horse.
 
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Shirasaki said:
What about bringing back USB-A port? Or accompanying some fundamental ports that musicians use a lot? Or all of a sudden they are abandoning their working reliable $10k+ equipment to embrace USB-C?

Oh, I am sorry. We have DONGLES. My bad. Just pack dongles with their MacBook Pro. That's fine.
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I really hate to bring common sense into this, but people who have $10k audio equipment are either:

a) Rich enough to afford a $10 USB-C to USB-A converter
b) Prioritise audio latency & I/O and therefore are happier to migrate to TB3 interfaces

Not only that but you seem to be implying that these people carting around their MacBook Pros also have their $10K worth of audio equipment with them, which is clearly not the case.

And if you're implying that they use their MBP as a workstation when they get to the studio, then it's even more beneficial to have USB-C rather than USB-A. This is due to its throughput and its daisy chaining. You can have your workstation set up with charging, external monitors, external audio devices, and then it all comes to life when you plug in one cable when you get back into the studio - rather than, say, eight.

There were some earlier issues with the T2 interface working with legacy USB-A devices but I've seen lots of patches for that in the last few macOS updates.

Whilst I think you're overreacting a lot about a dongle, I think you're concentrating solely on the drawbacks based on an older way of working, rather than the benefits that the previous gens didn't have.

It seems odd that people always want "the old Apple" back, yet when Apple humbly ask their users to "Think different", all they get is negative feedback. Not that it's all unwarranted. But sometimes it is. ;)
 
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Yep! And in many cases, you get to daisy-chain TWO overpriced dongles to attach one piece of gear.
My Firewire FocusRite Saffire Pro box is that way. USB-C to Thunderbolt adapter that you attach to a Thunderbolt to FW800 dongle. THEN, the FW800 cable can connect from it to the Mac and amazingly, it still works.

It's really pretty ridiculous.

Shirasaki said:
What about bringing back USB-A port? Or accompanying some fundamental ports that musicians use a lot? Or all of a sudden they are abandoning their working reliable $10k+ equipment to embrace USB-C?

Oh, I am sorry. We have DONGLES. My bad. Just pack dongles with their MacBook Pro. That's fine.
Click to expand...
 
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keysofanxiety said:
Yep, every studio I know tends to use Cubase so for mixing it must certainly be great. But for recording the raw DIs and sending it off to them to do the hard work with reamping etc., I personally use LPX.

For home use I love the loop record feature and the ease of editing; yes, Cubase has a similar feature but I love how easy it is in LPX. It runs beautifully even on my aging 2012 15" MBP whereas other DAWs are much slower and seemingly more unstable - likely due to my crappy hardware, but LPX doesn't mind. There are so many great plugins released for no additional cost (Alchemy as just one example) and there's no iLok required either.

Honestly I can't sing its praises enough. It probably won't ever have the marketshare because experienced producers know what they know and prefer something familiar, but for somebody buying their first Mac or looking to step into the industry, I couldn't in good faith recommend anything else. You get so much for your money.
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I completely agree with your appraisal no doubt at all. I use both. Though must admit am using my iPad Pro even more now. (Beatmaker 3, a stunning mash up of Maschine native instruments, and Ableton live). I always seem to remember feeling more creative in Cubase pro though with all the features like chord suggestion, and intricate sound manipulation with melodyne-like abilities. But yea Logics stability on the Mac counts for a lot and it’s tightly integrated. Logic remote is great too and the integration through iCloud of GarageBand is pretty sweet. Alchemy is insane too. Horses for courses nowadays I guess.
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ipedro said:
Because Apple is pitching the iPad Pro as a pro machine. It should have Apple’s professional apps.
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Sure but again bringing the UI complexity of Logic Pro to a touch screen would be challenging. Have you tried using auria Pro? If so you’ll know what I mean. Though I’d certainly welcome it in some kind of useable capacity without a doubt.
 
...just add Hi-Fi streaming options. You can’t have ads that highlight music in any form and you don’t offer users a Mastered quality sound.
 
I think it could be an instrument for other creators too. Maybe reinvest in tolls like Aperture so users who don’t want to be held hostage by Adobe can have a choice. I think Apple should go on a full crusade and buy up a collection of apps that directly compete with Adobes lineup.
 
keysofanxiety said:
I really hate to bring common sense into this, but people who have $10k audio equipment are either:

a) Rich enough to afford a $10 USB-C to USB-A converter
b) Prioritise audio latency & I/O and therefore are happier to migrate to TB3 interfaces

Not only that but you seem to be implying that these people carting around their MacBook Pros also have their $10K worth of audio equipment with them, which is clearly not the case.

And if you're implying that they use their MBP as a workstation when they get to the studio, then it's even more beneficial to have USB-C rather than USB-A. This is due to its throughput and its daisy chaining. You can have your workstation set up with charging, external monitors, external audio devices, and then it all comes to life when you plug in one cable when you get back into the studio - rather than, say, eight.

There were some earlier issues with the T2 interface working with legacy USB-A devices but I've seen lots of patches for that in the last few macOS updates.

Whilst I think you're overreacting a lot about a dongle, I think you're concentrating solely on the drawbacks based on an older way of working, rather than the benefits that the previous gens didn't have.

It seems odd that people always want "the old Apple" back, yet when Apple humbly ask their users to "Think different", all they get is negative feedback. Not that it's all unwarranted. But sometimes it is. ;)
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Yeah quite a bit. I am sorry.
And asking human to change their behaviour to adapt to a new situation is generally hard.
 
linxy33 said:
if im correct I believe Apple put out a few ads highlighting the MacBook pro right before the new one came out.... round 2?
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You mean last years model aka 2018? It would be cool if they put out the new MacBook’s soon :)
 
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keysofanxiety said:
I really hate to bring common sense into this, but people who have $10k audio equipment are either:

a) Rich enough to afford a $10 USB-C to USB-A converter
b) Prioritise audio latency & I/O and therefore are happier to migrate to TB3 interfaces

Not only that but you seem to be implying that these people carting around their MacBook Pros also have their $10K worth of audio equipment with them, which is clearly not the case.

And if you're implying that they use their MBP as a workstation when they get to the studio, then it's even more beneficial to have USB-C rather than USB-A. This is due to its throughput and its daisy chaining. You can have your workstation set up with charging, external monitors, external audio devices, and then it all comes to life when you plug in one cable when you get back into the studio - rather than, say, eight.

There were some earlier issues with the T2 interface working with legacy USB-A devices but I've seen lots of patches for that in the last few macOS updates.

Whilst I think you're overreacting a lot about a dongle, I think you're concentrating solely on the drawbacks based on an older way of working, rather than the benefits that the previous gens didn't have.

It seems odd that people always want "the old Apple" back, yet when Apple humbly ask their users to "Think different", all they get is negative feedback. Not that it's all unwarranted. But sometimes it is. ;)
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I'm one of those people with way more than 10k in gear..not sure why this is so hard for people to understand.
Especially regarding live gigs, would you rather have to bring a dongle so your iPad or iPhone can output to a headphone jack or would you rather just be able to plug in? A dongle is just one more thing that can go wrong.
I have a studio and play out a significant amount and always try to follow the KISS example. Keep it simple stupid :)
P.S. Apple must be listening the new iPads have headphone jacks!
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cube said:
They can also use Linux.
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Not enough PRO audio apps on Linux.
 
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