Apple Providing Apple TV+ Subscribers With Three Months of Free Access, Extending Free Trial Subscriptions Through January

[Martinpa]

As others have expressed, I'd bet this has everything to do with the timing of Apple One and the delay in production caused by COVID-19. By now, a couple of shows might have had their second season released if 2020 had been a normal year, and the pandemic might even have delayed plans for Apple One a bit, for some reason.

I think they planned to use Foundation and the second season of certain shows as incentives to keep subscribing. The former doesn't yet have a firm release date anyway, so that's a moving target that can be adjusted to suit the role they want to give it, and the former has been delayed, so this move makes a lot of sense.

I, for one, am looking forward to Apple One and even without it, would be fine paying 5$/month for Apple TV+, as I've watched and enjoyed a few shows. I see a lot of people on here vehemently against Apple TV+ (is it a vocal minority or a majority? who knows), but there is also a subset of people who just seem to want it to fail for some reason, sometimes clearly without having watched anything (and look, it's fine if you've given it a chance and aren't interested). Of those, some seem to think that no Apple TV+ means more development ressources for their favourite other product category...

I think ultimately, for a lot of people, juggling between different subscriptions on a month to month basis is a good option, albeit an involved one. Apple One also makes it harder to go with this strategy with Apple's services, if one determines the package is worth it for them.

 

[Zeroshiftfactor]

Apple TV+ reminds me of my virginity. No matter how much you want to give it away, no one wants it.

 

[bobmans]

I bet they were hoping the 2nd season of the shows they had when it launched would convert people from the one-year trial to paying subscribers. Some of those seasons were supposed to start coming out next month but due to the pandemic everything got delayed. Makes sense Apple is extending the trials to match up with the season 2 of the launch shows coming out.

 

[Expos of 1969]

Apple TV+ reminds me of my virginity. No matter how much you want to give it away, no one wants it.

I take it you are a guy

 

[katbel]

Mine still says it's going to end December 3rd...I hope they will update it if not there will be another cancellation 😉
So far, for what we watched, it's not worth to pay one more month

 

[anshuvorty]

My guess is they are extending it because none of the new seasons of shows are ready to stream yet because of COVID and people would cancel and forget about Apple TV+.

Bingo. They realized that they are at an inflection point with the service and if they lost people now, they would never be able to get them back....

 

[tgwaste]

Canceled 3 days ago. Well done Apple.

 

[TravelsInBlue]

It’s pretty clear most of Apple’s content subscription offerings outside of Apple Music are total failures.

Apple One is just a last ditch effort at trying to leverage News and TV with Music to get people on some sort of monthly service package.

I expect Fitness to fail as hard.

 

[dumastudetto]

That MacRumors article a few days ago helping everyone cancel their Apple TV+ trial subscriptions has kinda backfired on those who followed it.

 

[bobmans]

It’s pretty clear most of Apple’s content subscription offerings outside of Apple Music are total failures.

Apple One is just a last ditch effort at trying to leverage News and TV with Music to get people on some sort of monthly service package.

I expect Fitness to fail as hard.

Failure or not, Apple really produced some high-quality shows that I can really appreciate in an era where others like Netflix are releasing 5+ crappy/medium shows a week. If I put up an Apple TV+ show then I know it will be good, to find something good on Netflix I'm usually wasting more than an hour searching for something that might not even be good.

 

[Expos of 1969]

That MacRumors article a few days ago helping everyone cancel their Apple TV+ trial subscriptions has kinda backfired on those who followed it.

Not really as most likely the majority who cancelled have no interest in paying for the content so three more months would not appeal to them.

 

[topdrawer]

now i'll have to update my cancelation reminder.

 

[dumastudetto]

Not really as most likely the majority who cancelled have no interest in paying for the content so three more months would not appeal to them.

There's already replies in this thread from people who regret their cancellation. Obviously if you never watched Apple TV+ then you lose nothing by missing out on an extra 3 months of free entertainment.

 

[Ar40]

Very smart move by Apple. This tells me that For All Mankind S2 will start streaming in February 2021 btw. Maybe Servant S2 too. Apple needs a couple of massive hit shows to lure subscribers on. Very exciting!

 

[C DM]

Not really as most likely the majority who cancelled have no interest in paying for the content so three more months would not appeal to them.

But it's quite possible at least some would stay for extra free time and it's possible something released in that time (assuming there will be more) would catch their eye.

 

[Expos of 1969]

There's already replies in this thread from people who regret their cancellation. Obviously if you never watched Apple TV+ then you lose nothing by missing out on an extra 3 months of free entertainment.

Did you miss “majority”?

 

[yaxomoxay]

If Apple really wants ATV+ to succeed they need to find that one show everyone talks about.

 

[Ar40]

Maybe because there hasn’t (really) been any new content added in the last six months and production on other shows is only just beginning?

Tell me you are joking, right?

Ted Lasso - best comedy of 2020 on any platform (per many reviewers)
Central Park (outstanding series)
Long Way Around/Up/Down - SUCH an incredible show.
Tiny World !!
Tehran

And that's all in September/October

How you say your comment with a straight face is beyond me.

 

[ghostface147]

Must be in anticipation of Apple One.

 

[dumastudetto]

Did you miss “majority”?

I don't believe I disagreed with your opinion.
I was just stating some actual facts.

 

[Ar40]

If Apple really wants ATV+ to succeed they need to find that one show everyone talks about.

Like Ted Lasso, Dickinson, or The Morning Show.

 

[dumastudetto]

But it's quite possible at least some would stay for extra free time and it's possible something released in that time (assuming there will be more) would catch their eye.

Exactly.

 

[yaxomoxay]

Like Ted Lasso, Dickinson, or The Morning Show.

No, they are [might be] good shows (I really liked TMS), but they are not "the show everyone talks about". You don't see many Dickinson shirts in the wild, you don't hear constant discussions on when TMS S2 will be released, you don't see viral "Ted Lasso must watch videos" pop up everywhere and on the news. There is some movement, there is certainly appreciation for some of the shows, but that's way far from the Stranger Things/GOT/TWD/DW/BB/TP whirlwind.

 

[maxfromdenmark]

So I can start to watch Tehran with no worries

 

[Ar40]

Failure or not, Apple really produced some high-quality shows that I can really appreciate in an era where others like Netflix are releasing 5+ crappy/medium shows a week. If I put up an Apple TV+ show then I know it will be good, to find something good on Netflix I'm usually wasting more than an hour searching for something that might not even be good.

This x 2,000. SO accurate and true. I always know I will spend my time well on TV+, whereas Netflix and Hulu are potential landmines of disappointment waiting to be stepped on.