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Apple Pulls iPhone 16 Ad Showing Off 'More Personal Siri'
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Does it matter? It's a major feature and it doesn't exist.
You really can't buy a 3D TV any longer. And VR has been kicking around for decades, coming and going in cycles. As for LLM's, look you're clearly entrenched in your opinion. This is MR, so there are only two absolute truths: Contempory pop music is irredeamable, and AI is a useless fad. But if you still have your mind open a crack, then seriously go try 4o's reasoning and deep-research features. Ask it to help you do something you don't know how to do. For ex, I made a fully functioning (if ugly) iPhone app in my spare time over a few day having ZERO working knowledge of XCode, Swift, SwiftUI, or SwiftData. You simply can't honestly deny the utility in that.
Almost needs to be:
Hell-o!? Some buyer intelligence?
This roast ain't cooked -- don't be buyin'
They did this to themselves by advertising a major feature that was nowhere near ready for prime time.
But did they have a choice? They had a new iPhone to introduce with little-to-no real improvements (minus a new chip) over the predecessor. Tim had to fill time with something...
These ads disgusted me when they came out, and they have not aged well. I mean, honestly, the ads encourage exactly the thing I hate most about Apple Intelligence. People that don’t put any effort into doing something, like reading an email you sent them.
Apple is actively rewriting communications I send to other people without my consent or permission. I have actually gotten more than a few panicked calls from people who read a text message summary or email summary that completely changed the meaning of what I said to something completely opposite. It’s only a matter of time until we read about people getting fired because of Apple Intelligence or some angry lover murdering their significant other because Apple Intelligence told them they were being cheated on.
Heads should be rolling at Apple over this debacle. Like parade the team out and stick them in the pillory. Trying to keep up with the Joneses, but they don’t have the talent to do it. Tim cook FOMO. Flavor of the day failure. Apple Intelligence has not only failed to deliver on its promise, it has actively made my iPhone experience worse. My biggest complaint about the whole thing is above, but my list of grievances is very long. Artificial Intelligence has been an good tool in my day-to-day life. This version of it? No thank you. Hard pass.
The only good thing I can say about Apple Intelligence is that it does appear to have changed base ram for Macs, and maybe marginally improved iPhone specs.
Apple is actively rewriting communications I send to other people without my consent or permission. I have actually gotten more than a few panicked calls from people who read a text message summary or email summary that completely changed the meaning of what I said to something completely opposite. It’s only a matter of time until we read about people getting fired because of Apple Intelligence or some angry lover murdering their significant other because Apple Intelligence told them they were being cheated on.
Heads should be rolling at Apple over this debacle. Like parade the team out and stick them in the pillory. Trying to keep up with the Joneses, but they don’t have the talent to do it. Tim cook FOMO. Flavor of the day failure. Apple Intelligence has not only failed to deliver on its promise, it has actively made my iPhone experience worse. My biggest complaint about the whole thing is above, but my list of grievances is very long. Artificial Intelligence has been an good tool in my day-to-day life. This version of it? No thank you. Hard pass.
The only good thing I can say about Apple Intelligence is that it does appear to have changed base ram for Macs, and maybe marginally improved iPhone specs.
You want your money back AND keep your iPhone 16 or you want your money back and then you buy an old iPhone 15 for the same price?
They will never be able to fix Siri and that’s the reality of the situation
Are these the ads where the actor gives those awful little "know it all" smirks at the end after using Apple "Intelligence" to be, frankly, dishonest?
These are just plain bad ads, apart from being misleading.
Glad they have been pulled.
These are just plain bad ads, apart from being misleading.
Glad they have been pulled.
100% agree. đź‘Ť
That's not what the article says though:
"Some people in Apple's AI division think the features could even be "scrapped altogether" and rebuilt from scratch."
You're conflating a possibility with a certainty.
I should get my money back and the ability to buy the iPhone 18 or whatever iPhone that comes out with the Apple intelligence they promised us.
Anyone notice this is the third ad in a year Apple’s had to remove?
To think they made Scott Forstall walk the plank for the Apple Maps fiasco. Now we have Tim Apple overseeing this disaster.
Apple Maps was the first crack in the foundation of the post-Jobs Apple, so in that sense it was a monumental flub. I mean, Tim Cook had to apologize to Brian Williams at Grand Central Terminal for it. Since then people know Apple ships crap and it's excused. The only reason their software is still usable today is they were 10 years ahead of everyone else back then. Nowadays everyone else has caught up and is quickly eclipsing Apple in software.
Maybe a better compromise is when a new iPhone with fully working AI comes out, iPhone 16 users get to trade in their phone for a new iPhone, no extra cost. I'd go for that (but will never happen).
At the time, Apple had been forced by fans and investors to announce all these pipe dream AI features, but with each Apple Intelligence L, I think we should have simply let them announce them when they’re ready as Apple likes to do.
I find Apple software and hardware to be just 'me too' stale devices nowadays, that ride on the fact that the brand sells so well. The press are largely still very complementary, which helps. Feels similar to Nike, whereas challenger sports brands are using more exciting materials and innovation, Nike relies on influencers, nostalgia, Instagram and advertising.
Jobs would have made an Apple car even if it costed the company a fortune. Apple's devices now feel like they lack passion and have become the periodically spec bumped grey boxes they once mocked.
Sorry, if Apple sells the iPhone 16 line as being "built for Apple Intelligence" and then says "Actually, it won't support all of Apple Intelligence, you have to get an iPhone 17/18 for that".... I don't see that going over well at all, even with non techy types.
Yeah it was a big thing at the time.
They do? Where is the general consensus that “Apple ships crap”? Who excuses that?
Not in my opinion. But of course with over one billion customers there are varied opinions.
Are Apple employees back in the office full time or is it still this wfh nonsense ?
They wouldn't announce something they had no idea about or zero progres. I think they have Siri 2.0 ready, only it uses more than 8GB of RAM. I'm sure they thought they could solve the RAM limitations in the meantime. The proof is that when they realized how difficult it would be in all devices they started increasing the base RAM.
A perfect example is the Macbook Air: not only did they give base 16GB, but they also lowered the prices. It's like they wanted to tempt everyone to abandon their 8GB machines and upgrade to a new ones.
And I'll write it again. Don't feel sorry for Apple, they did it to themselves. They were saving cents on RAM to now spend billions on R&D and other losses.
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I agree, but the people who you mentioned that panicked didn't think to read the entire message before reaching out to you? They just read the summary and immediately reacted? Were these coworkers, friends or very young people?