Apple Raises Mac Prices in Australia, Brazil, New Zealand, Norway, Malaysia, Mexico, Thailand and Turkey

[sir1963nz]

$2399 for the new MacBook is cost prohibitive and will have an effect on market share. Made even worse with news today that the NZD is rebounding against the USD. I wonder if they will decrease the price 2% (NOT). Dumb move Apple. There is a price point and you've just blown it !!!

What a load of bollocks.
US price $1299 -> NZ$1910, now add on GST => NZ$2196
Now add on the extra costs for the consumer guarantees i.e. in the US you buy Applecare US$249 = NZ$366 =>NZ$2562
and the life time deal in NZ is still cheaper because the consumer guarantees act gives MORE than 3 years warranty.


The math is not hard, so it turns out the Bottom end Macbook Pro works out about NZ$150 cheaper than the US.
Now the US price does not include state sales taxes, so this makes the NZ even better.

 

[sammich]

Back to the days of the $5000 laptop, it seems - the maxed out 15" rMBP is almost there. Got my last rMBP with an employee's discount, and today, it's worth over $700 for the rMBP.

#australia

 

[ani4ani]

It's not their fault, if they don't increase the prices, then their products may become unprofitable.

Poor Apple! That strong dollar is the same one that makes all their raw materials, components and overseas labour much cheaper for them.

 

[garirry]

Poor Apple! That strong dollar is the same one that makes all their raw materials, components and overseas labour much cheaper for them.

I need to re-elaborate the fact that Apple pays Foxconn the labour process. They most likely have a contract, and Foxconn probably charges the same amount of money as they did prior to the rise of the USD, so they're the greedy ones.

 

[vmachiel]

Be careful Apple, don't fly too close to the sun.

 

[8692574]

I need to re-elaborate the fact that Apple pays Foxconn the labour process. They most likely have a contract, and Foxconn probably charges the same amount of money as they did prior to the rise of the USD, so they're the greedy ones.

Of course Foxcon has a contract, let's say for an easy example 10$ per hour, and Apple will have to pay 10$ even if the dollar skyrocket or plounges (but that is the equivalent of 10$ on their currency), in this case since it is skyrocketing they are probably paying let's say 8$ instead of 10 (because of exchange rate).

In other words I do not see the point, it is costing Apple less when the dollar is strong and more when it is weak.

 

[jwkay]

Apple's prices in Norway are now ridiculously high. Our small business currently has two 2008 model 15" Macbook Pro's which are now overdue for replacing. Another was replaced with a rMBP 15" last year for NOK 14490. This year we're looking at a cost of NOK 22490 per machine, which frankly we can't afford.

At home my late 2009 27" iMac i5 is still going strong, thankfully. I have a Macbook Air with a defective battery which is 3 years old. Ideally I would have liked to replace it, but now I'm looking at a battery service instead.

The current price point is beyond the pain threshold for many I know. Apple products have always been more expensive than a Windows machine, but once the prices become as high as they are now, many simply cannot afford the choice anymore.

 

[Jolly-boo]

I live in Norway. And this is ... wooooow. There already was an increase in everything in February or something. Don't remember if it was our economy or USA's.

And now again. Beh.

 

[Wallabe]

All this money printing is going to collapse the currencies.

Don't save your wealth in dollars, or any other currencies.

Hopefully none of you are living in Venezuela.

 

[ErikGrim]

Prices raised in Australia too. I remember the base 27-Inch starter at AUD$1999 but now it starts at AUD$2799, that's really expensive.

Yeah. Me getting the maxed out Retina iMac last year now looking like a better decision every day.

 

[scotttnz]

My daughter needs a laptop for school next year, and had decided she wanted a 13" MacBook Air. I'm glad I got in early and bought it a few weeks back as it has gone from NZ$1499 to $1799. She might not have got a Mac at the new prices.
I work in enterprise IT, and had watched the price of everything going up due to the exchange rate, so I knew that an adjustment had to be coming. As soon as I was as sure as I could be that an update for the MacBook Air wasn't coming this side of Christmas I grabbed one. It was worth losing a couple of months of warranty for the saving.

 

[macsba]

I have close friends in Australia and see their point of view.

One thing I did notice is that the Australian dollar has gotten 7 to 8 cents stronger in the past week.

 

[Dead0k]

What a load of bollocks.
US price $1299 -> NZ$1910, now add on GST => NZ$2196
Now add on the extra costs for the consumer guarantees i.e. in the US you buy Applecare US$249 = NZ$366 =>NZ$2562
and the life time deal in NZ is still cheaper because the consumer guarantees act gives MORE than 3 years warranty.


The math is not hard, so it turns out the Bottom end Macbook Pro works out about NZ$150 cheaper than the US.
Now the US price does not include state sales taxes, so this makes the NZ even better.

the price+taxes will be across the world almost equal, but the economy across every single country is different. The average income of person differs drastically.

 

[bushido]

friend just bought an iPhone 6S in Boston for 801$ incl. Tax. the same one is 975$ here. it really is depressing. its not like we earn more money all of the sudden

 

[InAustralia]

I have close friends in Australia and see their point of view.

One thing I did notice is that the Australian dollar has gotten 7 to 8 cents stronger in the past week.

If only that was true.

The AUD/USD exchange rate has increased slightly over the past week (but it only moved from 0.72 to 0.736) or in USD terms from 1.39 to 1.36

 

[laudern]

Prices raised in Australia too. I remember the base 27-Inch starter at AUD$1999 but now it starts at AUD$2799, that's really expensive.

It is ridiculous. How anyone can sensible afford to buy an iPhone outright is beyond me. I use to do just that, but $700 for a phone I thought was not too bad. $1000+ is insane.

And now the imac's are waaaaaay overpriced.

 

[oldmacs]

It is ridiculous. How anyone can sensible afford to buy an iPhone outright is beyond me. I use to do just that, but $700 for a phone I thought was not too bad. $1000+ is insane.

And now the imac's are waaaaaay overpriced.

Not to mention the Retina Macbook Pro starts at $2000, and the non retina Macbook at $1699.....

 

[wschutz]

It's not their fault, if they don't increase the prices, then their products may become unprofitable.

They were never that quick the other way around
At least when the EUR was stronger than the USD... prices were not adjusted so quickly and so accurately as it still was much cheaper to buy in USD than in EUR (now of course it is another story).

Apple makes adjustments for its quarterly reports not because it becomes unprofitable... it is always profitable with the base price as products are already enough expensive (look at the joke of prices for the new Magic family... clearly they are meant to be bought by no one)

 

[RuffyYoshi]

It's not their fault, if they don't increase the prices, then their products may become unprofitable.

Yeah, who cares about us, right? The loyal fans who keep them afloat, right? Not like they have a gazillion bucks in the bank already. They need every penny they can milk from us.

 

[huffy15]

Had to buy the base model instead

 

[roanmy]

Glad I got my rMBP for 9999Nok during a special promotion in July. Funny though, on the MBP landing page at apple.no, it still says the old price of 12590, then if you click the buy-button, it says 14990.

 

[silvetti]

It's not their fault, if they don't increase the prices, then their products may become unprofitable.

Are you serious ? Do you know what margins they have ? Something around 30% profit... I'm pretty sure they can take a few percent hit. Problem is that their investors then will panic and stock price will fall blablabla.

 

[EnzaKnight]

You've simplified it a bit to much. In the US their medium income is 60% greater than ours and Apples profit on a Mac is about 50% so I would have thought a $200 increase would be more appropriate.

 

[TechGod]

You keep believing that.

How am I wrong?

 

[ProjectManager101]

Probably to compensate for the loses of the Apple Watch, again, until today I haven't seem the first one. Probably they may end up selling them at Cotsco and Aldi.... why not Marshalls?