Apple Raising Notebook Orders Ahead of Likely Launch at WWDC

Discussion in ' News Discussion' started by MacRumors, May 20, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Digitimes briefly reports that Apple will be releasing updated notebooks "in the near future", with supply chain sources indicating that Apple's orders will rise 20% in the second quarter compared to first-quarter production.
    Claims of a 20% increase in orders come less than a month after the site claimed that orders would see a 10% increase for the quarter, although overall notebook shipments for 2013 are expected to be flat or only slightly higher year over year due to a lack of major updates and a weak PC market.

    Late last month, KGI Securities analyst Ming-Chi Kuo reported that an update to the MacBook Air and MacBook Pro lines would be a highlight for next month's Worldwide Developers Conference (WWDC), which kicks off on June 10. Kuo had previously believed that Apple would consolidate its MacBook Pro lines into an all-Retina lineup in mid-2013, but he now believes that continued popularity of the non-Retina models has led Apple to push back its consolidation plans for the time being.

    Kuo indicated that updated models of the non-Retina MacBook Pro and MacBook Air should ship relatively soon after WWDC, with updated Retina MacBook Pro models shipping somewhat later due to constraints on display production.

    Article Link: Apple Raising Notebook Orders Ahead of Likely Launch at WWDC
  2. AppleMark macrumors 6502a


    Jun 17, 2009
    The CCTV Capital of the World
    Very interested to see the price points of a consolidated retina line up. May be time to upgrade my Macbook...
  3. ArtOfWarfare macrumors 604


    Nov 26, 2007
    But what about the Mac Pro!?
    Tim Promised! He Pinky Promised!
    Tim can't back out of Pro Pinky Promise!
  4. JaySoul macrumors 68020


    Jan 30, 2008
    Ryan Gosling and Rachel McAdams will be happy at this news.
  5. Jacquesvw macrumors regular

    Sep 12, 2012
    I'm looking forward to this upgrade and going to purchase my fist Macbook Air when the new model becomes available.
  6. bushido Suspended


    Mar 26, 2008
    phew no redesign :D i dont care as much about the hardware, i dont even notice much of a difference between my C2D mbp and my i5 rmbp since both have a SSD
  7. Vctr macrumors regular

    May 24, 2012
    A "The Notebook" reference .... really?!
  8. JayCee842 macrumors 6502a


    Jan 21, 2013
    I can't wait to get my hands on one of these baby's! :)
  9. JaySoul macrumors 68020


    Jan 30, 2008
    No remorse.
  10. tardman91 macrumors 6502a


    Oct 21, 2009
    Tampa Area, FL
  11. Yebubbleman macrumors 68030


    May 20, 2010
    Los Angeles, CA
    The 15" non-retina will be discontinued, especially if they release an integrated graphics-only model 15" retina at the $1799 price-point occupied by the last surviving 15" non-retina model and especially if Haswell's higher-end integrated graphics are as GT 650M equivalent as people are saying. The 13" non-retina will more an likely stick around in some form or another, due to popularity and the sensitivity of it being Apple's most popular computer. The writing for all of this is on the wall.
  12. KdParker macrumors 601


    Oct 1, 2010
    Looks like the mac pro people will be left out again :(
  13. Jack Delgado macrumors regular

    Jack Delgado

    May 11, 2012
    This is purely cosmetic, but for some reason, I'm hoping for a black-bezel screen on the new Airs.
  14. Prof. macrumors 601


    Aug 17, 2007
    Apple will alienate a lot of their customers who like upgrading their computer throughout the life of the product, such as myself. Unless they want to lower the price of upgrading the SSD's of the retina models, they shouldn't discontinue the non-retina MBP.
  15. reden macrumors 6502

    Aug 30, 2006
    Apple's walking a thin line here with the Mac Pro. They have an opportunity to completely ruin that market for themselves like they did with Final Cut, but they already caused some serious damage. I don't know why they are neglecting it so much for these many years. Same goes with the display they offer. They upgraded their Macs with USB 3.0, but the display offers no USB 3.0 'til this day. Here they have probably thousands of users like me, waiting to purchase these top of the line systems, and they are just sitting there, counting their money, and iPhones, forgetting about the loyal users who brought them up to this point in the first place.
  16. cclloyd macrumors 68000


    Oct 26, 2011
    Alpha Centauri A
  17. Quu macrumors 68020


    Apr 2, 2007
  18. skaertus macrumors 68030


    Feb 23, 2009
    Finally some news on this matter. I hope Apple releases Haswell versions of all laptops in June (fingers crossed). I really, really wish they are unveiled in June and not later the year...

    I sympathize with those waiting for the Mac Pro and it would be nice if Apple showed them some love too. As for me, I'll never buy a Pro anyway, as I'm not willing to spend north of 5,000 on a desktop anyway.
  19. joshhedge macrumors regular

    Sep 23, 2012
    Thanks for informing us.
  20. shaunp macrumors 65816

    Nov 5, 2010
    A bad idea

    That wouldn't be such a great idea. While the rMBP has a fantastic screen resolution, that's all it offers. It removes important features for many users (matt screen option, physical ethernet, optical drive, the ability to upgrade storage and RAM) and is just less flexible in every day use. If I were buying a new laptop now and the only choices Apple had were the Air and the rMBP, I'd buy a Thinkpad! Sorry Apple, but lighter and thiner doesn't help me get my job done.
  21. Koulie macrumors regular


    May 19, 2013
    Melbourne, Australia
    Same here! If it is announced at WWDC and released on the same day, it will coincide with the end of my Semester exams :)
    So hopefully I will get a nice holiday present (at a hefty price).
  22. Gasu E. macrumors 68040

    Gasu E.

    Mar 20, 2004
    Not far from Boston, MA.
    You infer that from an article on a totally different product line?
  23. Krazy Bill macrumors 68030

    Krazy Bill

    Dec 21, 2011
    I honestly hope that OSX 10.9 will make more of a "bang" than Haswell at WWDC
  24. Thunderhawks, May 20, 2013
    Last edited: May 20, 2013

    Thunderhawks macrumors 68040

    Feb 17, 2009
    Another product line that has matured to a point that only spec upgrades will be happening. (Hence sales are flat)

    Besides thinner, lighter etc, what else can ALL notebook manufacturers do?
    (More dockability?)

    With the build quality and what most users do with these products, it can be a long time before one really NEEDS an updated MBP.

    My MBP 17" is from 2008 and counting. Still excellent for what I do, but I'll check out Haswell and the line up if it's really really great (As in much much faster, maybe with a fusion drive set up, etc.)

    If it's not: Hello Refurb store! and buy another 5 years of an MBP.
  25. Keane16 macrumors 6502a


    Dec 8, 2007
    I don't know anyone (friends, family, colleagues) who has updated a laptop computer.

    I think unfortunately your "a lot" is nothing more than a niche of Apple's users.

    I'm not doubting for a second that there are people, who no doubt do some serious work on their laptops, and they need to update their machines every so often. But Apple has ever increasingly targeted the larger consumer space.

    I'd love the hard stats if anyone has them.

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