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Apple Refocusing Final Cut Pro? Jobs says "Next Release Will Be Awesome"

I don´t mind Premiere, I´ve used it quite a bit on my partners PC. BUT, it´s very far from an "industry standard".
By this I mean using FCP I can easily work with a lot of production houses (even our main national broadcaster), this won´t be possible with Premiere as nobody use it. I would have to learn Avid.
I think Premiere is great if you run your own production house or similar and never intend your work for broadcast (wedding, corprate etc), but not so great if you want to work with the broadcasters.
(At least here in Norway)
 
HowieBerry said:
Same here. I'm on my way to becoming an Apple Master Trainer, but there's no way I want to work on some dumbed down version of FCP for "prosumers". Time to brush up on my Avid skills.
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I don't use FCP. But Apple's plans for it might not be the disaster you envision. I do use Adobe's CS apps and while they serve professional needs, nobody who uses them is thrilled about the density of their user interface--it's crap. So if that was re-imagined, it might be a good thing. Same with FCP. And, as always, if a program suits your needs right now, don't change it if you don't like the replacement.
 
This is actually really sad... Couple years ago Apple had Shake and plans of developing the software. There were rumors of high end Final Cut Extreme turn key system. NAB was a forum for Apple Pro Apps... Now we are speculating about dumbed down version of Final Cut Pro. I'm just hopping Avid will offer cross trade...

When Apple actually cared about Pro Apps:

http://web.archive.org/web/20030425192513/http://www.apple.com/
 
They are saying Apple wants to rethink Final Cut STUDIO. That's fine, I think the whole suite of programs needs an overhaul in terms of design and compatibility to make it easier to use. If you've used Final Cut Pro before then try to step into DVD Studio Pro the interface is TOTALLY different! Then try Color and that program has a whole different user interface as well. Sure, we've all learned it over the years, but I remember the first time using these programs and thinking it was incredibly stupid. I realize these are all just programs that Apple has acquired and made their own, but they could really do it a lot better.

I read some people complaining about Adobe and their CS software line, but it is helpful that they all work together properly. One of the two things they have going for it is no rendering. I can take a project from Premiere to After Effects, back to Premiere, then to Photoshop, export it to Encore all without having to export a thing, then if I build the DVD and find a mistake in my AE file I can quickly update and not have to re-export 3-4 files to do it. They other is that it can playback any digital video format in the timeline and it works. No needing MPEG streamclip to make a proxy file.

Yeah, for us "pros" we know how to work around all those things to do what we need to do, but if adding things like that is what makes them more "Prosumer Friendly" then I'm fine with it.
 
Nuvi said:
This is actually really sad... Couple years ago Apple had Shake and plans of developing the software. There were rumors of high end Final Cut Extreme turn key system. NAB was a forum for Apple Pro Apps... Now we are speculating about dumbed down version of Final Cut Pro. I'm just hopping Avid will offer cross trade...

When Apple actually cared about Pro Apps:

http://web.archive.org/web/20030425192513/http://www.apple.com/
Click to expand...
wow that brings back memories ;) I feel for most of you that dont have the options. I for one use FCS but mostly for DVDSP.
Were running a few seats of Avid MC along with Nitris DX.
However, its always nice to know that we have a few seats of FCS here just in case and it has saved us a few times.
Thanks to FCS, Sony would have never pushed XDCAM closer to Avid :)
 
This is just pathetic. I really was hopping the new version would be more like a DS. But it's becoming clear that if they do dumb down the program, coupled with the lack of updates for the Mac Pros, apple will have finally made the long transition from making the tools the professional editors uses to make great content, to just making the little itoys the producers play with when they get bored in an edit session.
 
nooooooo, please keep a 'pro ap' PRO

Why reinvent the wheel when you have an awesome app like FCP, albeit in need of a 64 bit overhaul... Final Cut has so much potential and was fast becoming the leader before the iphone and ipad became Apples preference...

DVD studio pro was also superior, but has fallen by the way side from lack of updating.

I really hope this is just a rumor because I have invested heavily in FCP and hardware etc and really don't want to move to premier....

These pro apps are one of the only reasons I stick to the more expensive mac platform.... Apple don't let us down... even the MAC PRO has fallen behind.

One can only hope that Apple listens,,,,,
 
Typical story...

Say hello to the iPad and good bye to professional applications. Welcome to iWorld - Steve Jobs' money-spinning golden chicken is coming home to roost! :)
 
Atkins said:
I guess nowadays the 'pro' comes from 'prosumers'.
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Didn't you see the MacBook Pro in the last year or two?

Small White Car said:
This info is FAR to vague to really infer much from.

My guess: It'll be like DVD Studio Pro's current modes. You can alter that program to be very complex or very simple. I bet Final Cut will get something similar...turn on 'Advanced' for the current look or switch to 'Express' and it looks like Final Cut Express.

Hell, it can even have an 'i' mode where it LOOKs like iMovie but still retains its ability to use more advanced codecs.

I'd have no problem with a program that can be scaled "up" and "down" like that. It would be a useful feature, actually. Some Final Cut computers get used with many individuals with a wide range of experience.

Here's hoping it's something like this and not something worse.

(My other guess involves Final Cut Express being cancelled, Final Cut Studio dropping its price to $499 and some new "Final Cut Extreme with Shake built in" coming out that costs $1,999.)
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Is it possible that instead of Final Cut Express being a cut down version of Final Cut Pro, the new Final Cut Pro will be a scaled up version of the new Final Cut Express?
 
Fcp/fce?

Without reading through all 250-some comments already out there, I will say that I can see potential good as well as potential harm, here. I did note that several people commented about how iMovie '08 was 'dumbed down,' and I can't disagree, but the '09 version restored much of what was wrong while still keeping it easy to use. Even so...

I've been using FCE for a few years now, and in general it's a decent application, but there are some functions that are still difficult to use and falls far short of Windows software that serves a similar purpose at a similar price. To be specific, ProShow Producer is one of the easiest apps I've ever used for slideshow and video production and gives a remarkable number of transitions and other automated features compared to FCE's few. In fact, by comparison, iMovie '09 is in many ways a better app than FCE 4. I've not seen enough improvement to spend the money to upgrade FCE to the newer version and honestly I don't want to use a Windows app through any form of virtualization or forced to switch to Windows through Boot Camp when all my files are stored in OS X. That said, I want to see if this new 'concept' improves the app, or degrades it, before I comment for or against it.
 
What are they going to call this "Death Spiral"? If they screw this up as bad as they did iMovie prs will have to find other software. And ALL of that other software runs on Windows. What a bad idea.


But Jobs is right. There are more people who know nothing about video and are unwilling to learn than there are professionals -- why not sell to the larger group?

Hopefully they learned with the iMovie disaster. but maybe not because they put that same guy in charge, I figured they would have fired him
 
Apple is doing this because pros are demanding. They rely on these programs to meet deadlines and make their living. If they dumb down their pro line, they can always say - it really isn't meant for pro use, sorry about all the limitations and bugs.

Apple has gone to war with Adobe. Apple bought and killed Shake. Apple has let Final Cut go from a leader in the industry with tons of potential to a mess of programs that don't work well together. Apple has decided that Aperture has already lost the battle with Lightroom and isn't aggressively trying to match Lightroom's features or product cycle. Logic users begged for an upgrade for a year, who knows when they will get another? Finally, Apple doesn't even see the need to release bug fixes for their pro software. There are bugs that have existed in Final Cut Studio for years now. Steve Jobs should shut his mouth talking about how Adobe's Flash code is a mess, he should try looking at the message boards for Final Cut Studio apps.

Apple is a juggernaut, why should they care at all about video editors, or the guy trying to self-release an album, or the small media company that's invested in Apple hardware and Adobe software? Apple hates these people, these are the people who really need software that's up-to-date and reliable - Apple has entire new billion-dollar product lines to worry about, not buzzy audio glitches. Motion is a great example of how Apple tried to make effects more accessible to the layman, only to find that people really didn't want it. If you're really interested in FX work, why choose a program that tries to do everything for you and keeps churning out the same cheesy looking effects?

One prediction - Apple will release the new Final Cut to an audience of Apple fans and tech writers, not video professionals (like when Steve Jobs himself showed up at NAB to intro FCS2). There will be rave reviews from people who will use the software to edit their daughter's dance recital, and tech writers who will never actually use the software after reviewing it. It will be the final f-u to the pros, and Apple will permanently turn their backs on the pro user. They can jump to Avid or Adobe. Its a shame people (like myself) have invested tens of thousands of dollars in the Apple/Final Cut solution, and convinced the companies we work with to do the same. I won't be making that mistake again.

Apple needs to get out of the software business. The iPhone app store is evidence enough that developers can be far more responsive, better in touch with their clients, make better use of Apple hardware than Apple itself, and far more eager to please the end-user than Apple.
 
Vulpinemac said:
... ProShow Producer ...gives a remarkable number of transitions and other automated features compared to FCE's few.....
Click to expand...

They call it "Pro"show...? Turn on the TV or go out to the movies. How many "transitions and other automated features" do you see? Maybe a fade, maybe Those things are only used on poorly edited home vacation movies.

That's what I'm afraid of they will change this software to cater to the people doing home va ation movies where they pan the camera around, zoom in and out and use two goofy transitions a minute.

On the other hand if thye woud make color correction easier to use, where maybe we just point at parts of the picture all along the timeline and tell the software to match those. It woud be great to just tell FCP "all these objects are the same object inthe same light - make it work."
 
Several alarm bells are going off here, but it could go either way. It all depends if this is a 'Smart Apple' decision or a 'Dumb Apple' decision.

'Smart Apple' is the Apple who have learned from the iMovie experience and have taken the intervening time to make sure that whilst making FCP easier to use and more intuitive for prosumers, none of the features or functionality of the existing version are lost.

'Dumb Apple' is the Apple who think they can just ignore things they don't like and they'll go away, make things look shiny with some new animations and a lack of core functionality won't matter to anyone, and that long-term pro credibility has nothing on a short-term boost to prosumer sales.

I guess we'll see which one it is shortly.
 
hardhatmac said:
Me too. If it looks/works ANYTHING like the current iMovie...I'm running, make that sprinting, to Avid.
Click to expand...

:)Again, the idiots in this post call themselves "PROFESSIONALS" HA. Interesting how no one complained when AVID "DUMBED DOWN PROTOOLS TO BE MORE LIKE LOGIC 8". DID PROTOOLS USERS RUN TO LOGIC? NO.
SO Then WTF difference does it make if the interface is more user friendly. Your scared that the 20 year old graduating college, maybe gunning for your job, then PRODUCE QUALITY CONTENT THEN. Otherwise stop being a cry-baby and go use "AVID/PINNACLE/VEGAS" or whatever product, and don't use FCP. Apple doesn't need "crybaby" wanna-be professionals in the community! :D
 
Atkins said:
Don't you dare compare Apple to Sony. Sony is all over the place, screwing everything they touch. They don't even know how to target their customers.

PS> They have some great products though.
Click to expand...

Sony Socratto was a very polished product and the crew was very enthusiastic.
I was part of the beta program. They really wanted to make it happen
and they were trying very hard. And then, one morning,
mister Sony decided it makes more sense to sell more playstations
than continue with a pro product. Sounds familiar?
 
Porco said:
'Smart Apple' is the Apple who have learned from the iMovie experience and have taken the intervening time to make sure that whilst making FCP easier to use and more intuitive for prosumers, none of the features or functionality of the existing version are lost.
Click to expand...

That, and fix the issues users are having with the software now. I wouldn't mind seeing some UI integration, like making Color NOT look like it was purchased from another company a week ago.

Keep the functionality and use-ability but make it streamlined and consistent.

Fix round tripping.

Since Aperture can do slideshows and very rudimentary multimedia, can we have a round trip for that as well?

That kinda stuff . . . you know . . . Power PC/Post Steve god/2004/old skool Apple.
 
jnpy!$4g3cwk said:
I haven't looked at Avid for a while, but, isn't it at least twice as much as FCS? Even if the new FCS is not great, the price differential will keep a lot of folks from jumping ship. I'm still hopeful. The original article from Apple Insider just sounded like generic marketingspeak. FCS needs to make the 64-bit/Cocoa transition anyway; if they use the opportunity to squash all the bugs they can and make a really clean release, this could be a good thing.
Click to expand...

Let's not live in the past when it comes to the pricing on Avids products.

Media Composer is $2495... it's $2295 if you opt for the direct download option rather than get a physical disc.

http://shop.avid.com/store/product.do?product=288865114026064
 
Todd Sanderson said:
Let's not live in the past when it comes to the pricing on Avids products.

Media Composer is $2495... it's $2295 if you opt for the direct download option rather than get a physical disc.

http://shop.avid.com/store/product.do?product=288865114026064
Click to expand...

True, but let's not forget that you'll still need some 2D/3D animation via After Affects and DVD authoring via Encore. I loved Avid, my first NLE, and they are still the kings, but the price does jump up there for ownership of the king NLE software.

wescravn said:
:)Again, the idiots in this post call themselves "PROFESSIONALS" HA. Interesting how no one complained when AVID "DUMBED DOWN PROTOOLS TO BE MORE LIKE LOGIC 8". DID PROTOOLS USERS RUN TO LOGIC? NO.
SO Then WTF difference does it make if the interface is more user friendly. Your scared that the 20 year old graduating college, maybe gunning for your job, then PRODUCE QUALITY CONTENT THEN. Otherwise stop being a cry-baby and go use "AVID/PINNACLE/VEGAS" or whatever product, and don't use FCP. Apple doesn't need "crybaby" wanna-be professionals in the community! :D
Click to expand...

Get over yourself. Like the real pros have said, if you haven't learned to cut on the big four (Avid, FCP, Media 100, Premier) then you should have. No one's crying that loud, you just have your volume turned way up. ;)
 
They will keep it pro. If its made easier to do certain tasks that is fine by me. Film industry uses it quite heavily and they know this, and its very possible to have it keep all it has now and even dumb it down for better ease of use. They won't F it up.
 
Nuvi said:
I think everyone fully agree with the aspect of learning curve. When I use a version of professional software I'm happy when I even don't know the version number without either trying to use new features or just checking the version.
Click to expand...

I've been running Media Composer 5 BETA for a few weeks now and it's just fantastic. Some of the time line enhancements will please you FCP guys for sure.
 
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