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Apple Registers Three New Macs in Eurasia Ahead of Thursday's 'Hello Again' Event

Hairball said:
Ok, so Apple needs to clear their future plans with you before they go forward with their product roadmap? Yeah, that's how a multi-billion company should be run.
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Dont say how they should run, until you are an CEO of multi-million profitable company.

Now they have almost closed their car project, invested a lot and got nothing after. Hopefully McLaren will be their next acquisition..
Now looking forward into 2020 they forget about 2012 etc :)
 
now i see it said:
I'm just not getting the "hello again" teaser for the event. You don't go throwing those two ominous words around unless:

1. You truly have something as compelling as the iMac was.

or

2. You're a carnival barker
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or 3: To deceive us for youtube views.
 
“Hello again. Your call is very important to us. Please stay on the line. A new Mac lineup will be available shortly.”

OK, enough pessimism. I think we are all going to be blown away on Thursday by the amazing new Mac lineup.
 
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No new Watch bands?

citysnaps said:
What you're saying is you have nothing insightful to contribute?
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I think you're missing the significance of that statement.
Watch bands are more important to Apple than the Mac Pro.
 
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All I need is a new version of OS X can runs on iPad pro with bluetooth mouse enabled. Likely Apple already has it running in their lab for years!
 
AyeGear said:
Almost there.

3oD3YGIVrRGbe5YGNa.gif
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That's great, except the almost there may be a tad optimistic given current rumours.
 
I've overhead conversations in Apple Stores in recent months, where employees were often having to explain the differences between the different MacBook lines, and trying to determine which was best for a user's needs. The MacBook Air really has been the outcast of the family since the MacBook's introduction last year. No Retina display, weaker processors, USB-A only… there was little to recommend it over a MacBook or 13" MacBook Pro.

It seems sensible to me that they would merge the MacBook and MacBook Air product lines. The two have so much overlap in form factor, price and performance, that it seems odd to keep all three portable lines when there are only slight differences between them. Apple seems to like keeping the shopping process simpler and more clearly-delineated, so it becomes obvious to the user if their use case warrants a "Pro" machine over the standard offering.

If they update the MacBook Air to include USB-C and a Retina display (and presumably drop the 11" model, which I cannot imagine has sold very well over the years), what are the points of differentiation between it and the MacBook? Processor? Slightly larger display? I can easily see Apple streamlining the lineup back to a two-model line, with two or three tiers in each one.

12" MacBook
13" MacBook
13" MacBook Pro
15" MacBook Pro

(With the Pro line offering faster processors, more storage, bigger batteries, more USB-C ports)

I'm a professional designer, but I'm not doing much processor-intensive work like 3D animation, video, or motion-graphic work. For 2D design and CAD, a 13" MacBook would probably be the sweet spot for me, offering a nice balance between acceptable performance and being thin and light for working away from the office and making presentations, with a display I could live with more easily for everyday work than the 12" display of the regular MacBook.

I'll take one in black, please!
 
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Mac Pro will be discontinued, and Apple will open the MacOS, at first a few handful of hardware, by partnering with other tech enterprises.

That is The Hello Again, an official Hackintosh. :D You read here first. :p
 
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Hairball said:
Ok, so Apple needs to clear their future plans with you before they go forward with their product roadmap? Yeah, that's how a multi-billion company should be run.
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Yah... thats how a multi-billion company should be run if they want to keep their clients.

As a person who runs a multi-million company that needs computers, I need to know whats going on for my own company. I don't need to know their daily schedule but for the longest time these machines were updated on approximately a 12 to 18 month schedule. We are now at 3 year without a peep from them. Machines are dying and need to be replaced. If Apple is out of the Pro game, why should I repurchase Mac's. Switching is a slow difficult process and I would love to avoid it but we need to do something.

If they are out of the game, just let us know so we can begrudgingly start the switch process, if they are staying in the game, release something already or at least lower the price of their 3 year old hardware in an attempt to make them somewhat competitive.

I know its hard for people that don't run companies to understand how important it is to have either a consistant schedule for their tech upgrades or at very minimum communication of whats going on, but can you at least try and understand.
 
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Accipiter said:
Apple likes to say that iOS devices can do everything a computer can do. That's true, but only for casual users. I can't run VMWare on an iPad. I can't write programs on an iPad. I can't (easily) develop websites on an iPad. iOS is mostly a consumption device. The world needs creation devices too.
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Agreeing with you.
The MS Surface beats Apple at the tablet-can-do-it-all game.
 
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Altivec88 said:
Yah... thats how a multi-billion company should be run if they want to keep their clients.

As a person who runs a multi-million company that needs computers, I need to know whats going on for my own company. I don't need to know their daily schedule but for the longest time these machines were updated on approximately a 12 to 18 month schedule. We are now at 3 year without a peep from them. Machines are dying and need to be replaced. If Apple is out of the Pro game, why should I repurchase Mac's. Switching is a slow difficult process and I would love to avoid it but we need to do something.

If they are out of the game, just let us know so we can begrudgingly start the switch process, if they are staying in the game, release something already or at least lower the price of their 3 year old hardware in an attempt to make them somewhat competitive.

I know its hard for people that don't run companies to understand how important it is to have either a consistant schedule for their tech upgrades or at very minimum communication of whats going on, but can you at least try and understand.
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But that would take time away from Johnny Ive, sitting around in his guilded dome talking to all his prissy cohorts about the 'elegant, transcendent' curves of the corner edges of his latest design.

He's probably a great example of a guy who started to believe his own ******** too much. And unfortunatly, without Jobs, neither Cook or anyone else has either the vision or the balls to overrule him.
 
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AppleInLVX said:
Kind of shocking if that is the case, really. I mean, I'm not in the market for one, but I've always kind of brushed off the thinking that maybe Apple has moved on from the desktop. No updates this time around to any desktop models when they are among the most in need of a refresh make me rethink that. They simply can't keep selling these machines today without updates. You'd have to be nuts to buy one. Maybe they really are going to pull an Xserve and just discontinue them. That would be really sad, and I think a mistake. The may be niche, but the niches they fill shouldn't be ignored. At the very least, include a slide at the end to say the processors, graphics cards and memory have been revved and leave it at that.
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The average user is not purchasing a MacPro. I agree, the Mac Mini, in need of an update too, but I think most Mac users are primarily happy with the iMac. The iMac was updated last year with Skylake and that represents probably the majority of "desktop" Mac users. It was the category that brought back Apple to life in 1998. The Mac Pro is a niche device and Apple is obviously not enthused about the Pro market like they use to be. Look at the state of their Pro apps. Fincal Cut X has pretty much fallen behind and overwhelmed by a renewed Adobe Premier. What is the state of Motion, Aperture and Logic? Some of these apps don't even need a 3,500 dollar computer.

An entry level Mac is more than suitable for what most pro users need for getting the job done. Sometimes users are a bit caught up in the feeds and speeds propaganda out there. Remember, this was something Apple debunked a lot up to the time they switched to Intel. There are still many users getting by just fine on a 2011 Mini or 2010 MacBook Pro. The market is saturated. There isn't an overwhelming need for an update, but from a value for money perspective, many just want Apple to match up with their Windows counterparts.
 
I wonder if the delay between updates was Apple taking the opportunity to say "**** it" to Intel, and building new MacBooks around their own processors. The leaps they've made with the A series in recent years have been incredible, and if they're truly "desktop class" performers with incredible power efficiency, they could be onto something.
 
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