This would be funny if it weren’t so true. How many studies have they done that show sales improve with less choice? This extends even to food. Too much choice and customers always feel let down with what they chose - it’s some psychological effect of “being wrong” or like they should have chosen something different.
There are too many iPad models, there just is. They need to have 4, tops. Maaaaaaybe 5. That’s about the sweet spot of choice according to the research. This is crazy!
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Tim Cook has been an unmitigated disaster for Apple’s products and design. Nobody sees this because of how he’s driven up the stock, but he has. It’s a total mess.
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Tim Cook should have been replaced after the battery and slowgate disaster. Or the failed butterfly keyboards. Or hiring Angela to ruin the Apple Store experience. Or or or. You get the idea. All of the top talent has fled the company because Tim Cook is not an innovator. It is time. Apple needs a designer at the top again.
There are effectively three models to choose from; no one is going to mistake or be confused about the mini vs. a $999+ 13” iPad Pro beast. No one is cross-shopping them either.
Do you really think people are too stupid to select between good/better/best at price points of $329/499/799? Again, no one cross-shops the $329 budget model vs. the iPad Pro. If you’ve got $800+ to drop on a 10-11” tablet, sure buy the 11” Pro. Or the 13” for that matter.
For those having trouble deciding between the entry level model and the Air, it’s not really all that complicated. As I said upthread:
If price is a big issue, you want the $329 iPad. If you’ve got an extra $200, the Air is a little faster, has a much better front camera and has a bigger, better, brighter screen.
I mean really. This is hardly the problem of 70 different brands of jam and jelly at Trader Joe’s. The idea that people are too stupid or so easily confused that they’re overwhelmed by the iPad lineup is a ridiculous talking point.
So play it out. You want four models (or five? That’s the current lineup btw). Which model would you discontinue? The mini? The 13” Pro? Does that in any way make selecting among three price-segmented 10-11” tablets any easier? Is there any advantage whatsoever to customers to doing that?
Maybe you want to dump the Air. Really? Only have the $299 education-targeted base model and the $799 11” Pro? Again, how would customers benefit from that (lack of) choice? If you don’t have $800+ to drop on a tablet, you’re stuck with cost-reduced, low-end iPad? Or a mini? Yikes. Makes no sense.
As for the Cook-bashing, it’s all been said before.
