More than this is **** as a consumer; I feel sorry for the development team that has spent many, many hours making a great iOS app, and then just getting told that the app they've developed is basically useless. I dabble in programming and app-production myself, and I'd be really darn pissed if I'd poured so many hours of development into a project that was then just deemed "a conflicting business" and killed. I mean, if the review guidelines very definitively say my app won't get approved; I'm the fool for starting the project - like if we were talking a porn app for instance. But with something like this, the dev team must feel really bad about it all. And considering Valve even was featured at WWDC last time, and it's the SteamVR SDK that's officially supported by Apple, it's weird they couldn't figure something out; Either to never start the project, or to know for sure it'd go through