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A few years ago, Fry's stocked some of our software: We had to pay an up front cost for the floor space and our margin ended up about 20%. Yep, if something sold for $50, we made $10. That's the reality of being a small software developer trying to get a foothold into the retail chain. For apple to only take 30% plus $99 per year is an absolutely amazing deal to me - that's all profit too so no distribution costs, no hosting costs, no credit card charges, no admin charges. Fantastic!

Here that parapup ? You don't get everything for free, and apple is not a non profit company.
 
I'm a little confused about this....don't we get free software updates for iPods. What makes the iPod touch different in the eyes of sarbox? Just a serious question.
The difference is that iPod updates have generally been bug fixes, rather than adding completely new functionality.
 
Yes I would if it was for software and they were offering no other benefits or giving a reason for the charges (like guaranteed sales of x amount etc. due to that particular store being popular etc.).

You know software has no associated storage, transportation and other costs like say furniture. And you know I can sell it for much lesser charges on my own. I will definitely not incur 30% per sale in associated costs for selling s/w - I guarantee you that.

I am guessing you don't do a lot of software sales through online retailers? One of the largest is handango.com and have you seen what their fees are? Apples 30% cut is great compared to the 50% charged by handango.com.

http://www.boygeniusreport.com/2008/02/16/handango-revises-cda-says-screw-you-to-developers/
 
You are opposed to a one-time fee of $99? The value is the central store location, where millions of iPhone users will go... seems pretty trivial amount of $$$ for reaching such a vast audience.

One time fee? Other people on this thread are postulating that it's an annual $99 fee, which is very different. Particularly if this turns out to be the only way to get apps you write onto your OWN iPhone. From what's been said so far, you need to pay the bucks to be able to distribute your app, whether free or commercial. Now, if it was easy to upload your app to your own phone then it would be similarly easy to upload to anyone else's phone, and hence subvert the iTunes sales channel. Given that it sounds like the apps needs to be signed, the only likely distribution mechanism will be via iTunes. I would have hoped that there would at least be developer certificates as with Windows Mobile, but I'm not holding out a great deal of hope :(
 
Just to clarify, this is how I understand it...

It cost NOTHING to become an iPhone developer and get the SDK.

If you create an app and want to post it to Apple, you must pay a one time fee of $99. (Or is this fee per app you post?)

If you create an app and want to post it to Apple to sell, you must pay the $99 AND Apple takes 30% of sales.

If you create an enterprise app (what defines an enterprise app anyway?) you must pay a larger fee (I didn't pay attention, but it was like $199 or $249) and Apple takes 30% of sales.

If you simply want to browse the Apps store and get software for your iPhone, it cost you NOTHING other than whatever the developer is charging for the App, if anything.

Please correct me if I got it wrong...I'm trying to get it straight myself.

The $99 fee is an annual payment. Apple take 30% of the sale price. The Enterprise option not for enterprise apps, it's for enterprises who want to develop apps in-house and distribute them to their enterprise: It gives you a dedicated page on the App Store for your employees (and them only). I would guess that companies wouldn't normally charge their employees for in-house apps ;)
 
I'm a little confused about this....don't we get free software updates for iPods. What makes the iPod touch different in the eyes of sarbox? Just a serious question.

iPods do indeed get free software updates, but I don't remember any significant features ever being added, just bug fixes or support added for other Apple products. Should they decide to add major features to an iPod, I'd expect them to charge. It's all about perceived value and accounting. Now, why and how they come up with $20 for the Touch upgrade vs. $1.99 for the 802.11n MacBook upgrade...not sure.

Fact is, Touch owners pay for their device upfront while iPhone owners agree to continue paying for 2 years, of which some benefits Apple for support and upgrades.
 
Can somebody help me outt? I know the SDK thing was released today, but what about for iPod Touch users? Do we download the SDK from the iPhone Link? And I saw the thing were it said the demoed AOL IM. Can I get that NOW?

Please help.

The SDK is a software development kit which is used to write programs (for iPod Touch and iPhone). So this wouldn't be useful to you unless you're interested in coding these apps.

The games and apps demoed today were shown as examples. They are not available for download. You will be able to download these and many more applications in June when iPod Touchs and iPhones will get the 2.0 software update which allows you to download apps from the unit. At that point, Touch owners will have to pay 20 bucks to get that update and to be able to download apps. So between now and then, developers will be creating apps and Apple will be working on putting together the software update 2.0.

Hope that made sense.
 
Wirelessly posted (iPhone: Mozilla/5.0 (iPhone; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML, like Gecko) Version/3.0 Mobile/4A102 Safari/419.3)

Does anyone know if they will release a video to the masses? I would really like to see the demos.
 
A few years ago, Fry's stocked some of our software: We had to pay an up front cost for the floor space and our margin ended up about 20%. Yep, if something sold for $50, we made $10. That's the reality of being a small software developer trying to get a foothold into the retail chain. For apple to only take 30% plus $99 per year is an absolutely amazing deal to me - that's all profit too so no distribution costs, no hosting costs, no credit card charges, no admin charges. Fantastic!
Exactly. I'm guessing that the people who are moaning about what Apple is charging are not actual software developers. For those that are this is a fantastic deal IMHO.
 
The $99 fee is an annual payment. Apple take 30% of the sale price. The Enterprise option not for enterprise apps, it's for enterprises who want to develop apps in-house and distribute them to their enterprise: It gives you a dedicated page on the App Store for your employees (and them only). I would guess that companies wouldn't normally charge their employees for in-house apps ;)

Sound even more fair. $99 for a years worth of posting apps to their site...awesome! Cheap advertising I tell you!
 
One time fee? Other people on this thread are postulating that it's an annual $99 fee, which is very different. Particularly if this turns out to be the only way to get apps you write onto your OWN iPhone.

At the Q&A, Steve said that there would be a way to get "internal" apps onto your own iPods/iPhones without going through the App Store.

Edit: It was Phil.

How will private organizations distribute apps to their employees internally? Schiller: We are working on a version of the AppStore for enterprise that will allow corporations to distribute apps to their end-users securely
 
Do you not think that vendors have to pay Wal-Mart in some way to sell their products?

Actually they do. From many years retail management experience, I can tell you that many companies pay for prime placement in stores (shelf location, end cap placement, etc.). Also, Wal-mart's gross profit on most items is much greater than 30%.
 
Wow so Apple builds servers for each app copy that is sold and does custom development for each app and its copy sold - do you even understand what you are talking about?

Think about the start up costs to create a application distribution store for the iPhone. Then think about the upkeep costs of the hardware, bandwidth, software, IT employees... Think that costs less than $99 ? Think that costs less than $99,999? Probably not... They need to recoup those costs, they are not here for the sole purpose of users having fun and developers making money. They are a for profit company that is publicly traded, they have a commitment to their shareholders to make money. They fact that they are doing it in a way to just cover their costs and will distribute your free apps for nothing more than $99 is AMAZING. Ask any small software development company. Do I know what I am talking about ???? Not sure, do I ? Anyone ?
 
One time fee? Other people on this thread are postulating that it's an annual $99 fee, which is very different.
It's $99 per year: all the details are available here

The Standard Program costs $99 (US) per year and gives members an iPhone SDK and development tools; access to pre-release iPhone software; technical support; the ability to get code onto iPhones for testing; and distribution of applications via the new App Store. The Enterprise Program costs $299 (US) per year.
 
I always thought Symbian was made by RIM. I could be wrong though.... Every other phone uses WM and then there is the way behind the times Palm OS only found on various flavors of the Treo.

Symbian is the OS used primarily in Nokia smartphones. I don't know how many other manufacturers use Symbian, but it's a lot. Blackbery's OS is proprietary to RIM.

And no, "every other phone" does not use WM. Linux based phones are more prevalent than WM. In fact, there are more iPhone's in the wild now than WM phones.

I think people assume that because it's Microsoft, WM's share of the phone market is a lot bigger than it actually is.
 
I am guess you don't do a lot of software sales through online retailers? One of the largest is handango.com and have you seen what their fees are? Apples 30% cut is great compared to the 50% charged by handango.com.

http://www.boygeniusreport.com/2008/02/16/handango-revises-cda-says-screw-you-to-developers/

So you are saying it's OK for Apple to do 30% because someone else does 50%? Isn't selling handheld software Handango's sole business. Is it not a fact that they do not earn profit from each handheld sold, from each carrier contract signed? If you look at the full picture - Apple ought to do it for far more reasonable price on the grounds that it's not their core business, it complements their core business of selling more iPhones and Contracts.

Also companies like Shape Services do sell their own apps - tell me what costs would be for selling my apps on my own - bandwidth is cheap, web shop software is already a done thing and can be done for cheap if not, advertising is required any way if you sell via iTunes or via own shop, administration costs are common - Apple is not going to do my accounting and taxes for example. What else?
 
iPods do indeed get free software updates, but I don't remember any significant features ever being added, just bug fixes or support added for other Apple products. Should they decide to add major features to an iPod, I'd expect them to charge. It's all about perceived value and accounting. Now, why and how they come up with $20 for the Touch upgrade vs. $1.99 for the 802.11n MacBook upgrade...not sure.

Fact is, Touch owners pay for their device upfront while iPhone owners agree to continue paying for 2 years, of which some benefits Apple for support and upgrades.

Ahh okay, makes sense now. Thanks! (to dr.lha too)
 
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