A few years ago, Fry's stocked some of our software: We had to pay an up front cost for the floor space and our margin ended up about 20%. Yep, if something sold for $50, we made $10. That's the reality of being a small software developer trying to get a foothold into the retail chain. For apple to only take 30% plus $99 per year is an absolutely amazing deal to me - that's all profit too so no distribution costs, no hosting costs, no credit card charges, no admin charges. Fantastic!
Here that parapup ? You don't get everything for free, and apple is not a non profit company.