Funny that the iMac, iPod and iPhone didn't make it in there that I saw. Those actually were ideas that DID push the tech world forward. The touch bar? Really?
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Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar
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I was so very relieved at the end of the ad when the MBP was billed as a tool for ideas (the way the flint and rock were tools for fire), and not the idea itself.
The whole time I thought they were going to hype up the Touch Bar as the next world-changing idea. While that may still be somewhat implied, the explicit message is much more powerful and true.
The whole time I thought they were going to hype up the Touch Bar as the next world-changing idea. While that may still be somewhat implied, the explicit message is much more powerful and true.
Not a big fan, the edit seems odd to me. The music builds to a big crescendo and I expect the add to follow it to a climactic finish...and then the bit at the end happens. Maybe it's just me, but it doesn't seem to mesh.
The ad wasn't meant to be some literal history lesson citing every single noteworthy, life changing invention or find. It is a marketing ad.
I think some of you people like to complain just to complain. Good thing you aren't paid to complain as much as some of you do. You would be left to complain in dirt with a stick making circle after circle, representing your circular logic.
I think some of you people like to complain just to complain. Good thing you aren't paid to complain as much as some of you do. You would be left to complain in dirt with a stick making circle after circle, representing your circular logic.
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They are equating the touch bar to the light bulb and other inventions. LOL.... just wow.
How hard it becomes for the creatures of habit like me, even though there are more reasons to dislike what you come to love so dearly, you just can't give up. Sigh!
Well... that was shockingly self-important; even for Apple.
I feel like that touchbar bit was just really awkwardly squished in. I would have been happy with the MBP screen being black and a video clip of a light bulb lighting up instead, would have resonated better with the idea of 'new idea'. That touchbar bit was too awkward for me.
My guess is that it's a metaphor for continuing innovation. There will always be new and better ideas, and for Apple, it's lead to this moment, the release of the Macbook Pro with Touch Bar. The exploding bulbs are either past ideas, burned out, or that you must destroy the previous idea, to have a novel innovation. Based on the imagery, this is the next big thing/idea, in the line of a million other ideas that have come and gone.
Or you can just say, they took the "light bulb = idea" analogy and made a pretty video, backed with nicely edited music, and imagery of innovations.
The whole ad felt like panic and confusion at Cupertino. You just can't compare touch strip to real innovations which have been used by most of the world last decades.
We get it, the new Macbook does not sell as much you hoped and you need to turn up the rap.
We get it, the new Macbook does not sell as much you hoped and you need to turn up the rap.
What keeps the world still is fear of change
I'm not impressed. More and more advertisers are making fancy videos, and oftentimes heartfelt short-film like storylines, and simply place a company product or logo at the very end of the ad. Apple has been doing this a lot over the past 3 years. To me it's a sort of cop out. Save for the Macintosh and iPhone shots, I would have not a clue what the ad was about until the end. My argument is thus that these ads aren't even about the product, since the only way it relates to it is by inserting it at the end. I thought the MacBook Pro with touch bar intro video that debuted at the keynote was much, much better.
There weren't any light bulbs going off in the heads of the design team when they decided to slap a touch bar on the new MBP I can tell you that.
Funny that the iMac, iPod and iPhone didn't make it in there that I saw. Those actually were ideas that DID push the tech world forward. The touch bar? Really?
The Mac, Mouse and iPhone where in there.. Mac/Mouse at 0:58, iPhone at 1:12.
I kind of like it. Of course the touchbar doesn't fit into any of the things they showed but I liked the commercial.
At least there's one world dilemma that Apple solved with this ad: which way to hang toilet paper
"Introducing the new Macbook Pro with Touch Bar- the next world-changing innovation"
I think you guys missed the point of the ad... They are calling it a tool for great ideas, not necessarily the great idea itself. That's why they kept showing the guy making fire using simple tools like rocks.
It's symbolic of the lack of ideas in Cupertino.
No, they are not. They are equating the MBP with the rock that started the fire. They are calling it a tool, not an innovation in and of itself.
