"Introducing the new Macbook Pro with Touch Bar- the next world-changing innovation"
"Introducing a tool for all the ideas to come"
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Apple Releases New 'Bulbs' MacBook Pro Ad Highlighting Touch Bar
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"Introducing a tool for all the ideas to come"
Designed in California.
Do you know why they call California the Granola State? Because once you remove all of the fruits and nuts, all you're left with are a bunch of flakes!
Do you know why they call California the Granola State? Because once you remove all of the fruits and nuts, all you're left with are a bunch of flakes!
Funny that the iMac, iPod and iPhone didn't make it in there that I saw. Those actually were ideas that DID push the tech world forward. The touch bar? Really?
No - watch it again. Read.
That's a pretty slick ad. That was either a lot of glass to clean up or a very good CG artist.
"Hey Dad... Do you remember where you were the first time you saw the Touch Bar?"
I agree. The pinnacle of human progress is a touch bar on a laptop?
Even worse, seeing this long line of light bulbs end at the Macbook also sent me another message - "we're out of ideas".
The MBPtb will never be able to be used to create something as important as TP.
Never.
The invention of TP raised the bar too high for Apple's bar to ever come close to reaching, no matter what tool is used.
The MBPtb does not wipe the TP ... the TP wipes it. That's how important TP is.
I think more thought and money went into this ad than Apple has spent on R&D for a new Mac Mini & Mac Pro combined.
No, they're just saying that if you're using any other old Mac your work is ****.
Good to know I'm wasting my time here working on a stupid old desktop.
Anyone else starting to question why they're still reading MR forums?
Horrible. So much waste and broken glass.
I'm amazed at the 99% rejection rate of this ad in these comments. I think it was a very powerful ad; it will turn heads when it airs on screens in homes and elsewhere. People will be curious. I don't think the MacBook Pro and Touch Bar got enough exposure in the ad, but I think this is just at teaser as part of a larger campaign.
I just hope that they didn't just blow up thousands of bulbs and leave a mess in nature, or filled garbage cans with the exploded bulbs. I hope they take their commitment to the environment all the way through to the end of their advertising production. Could that have been done with CGI?
This is probably the first time I've ever felt bad for a company. I'm embarrassed for Apple. I honestly think they eat Apple pie, drink Apple juice, and call people that leave the company Apple turnovers.
I feel like they could've condensed that ad significantly to get to the point...
Lol "Ideas push the world forward", just don't ask Apple for an idea they can't handle like bringing touch to a Mac screen, then that idea is absurd and ridiculous.
The ad should say "Your ideas don't push the world forward, only ours, because we say so".
The ad should say "Your ideas don't push the world forward, only ours, because we say so".
You are literally the 1% of who this ad is for. You have already drunk the juice and Apple can do nothing wrong to you. Just like their marketing department. For everybody else, it's embarrassing.
It's a hell of a grandiose advert (and I do like it for sure) for what I think it's fair to say has widely been received as a mediocre update. It remains to be seen whether the Touch Bar will be a world changing innovation (my gut feeling is it won't..)
Not me, it all fits fine. Apple leaves their old fans, their old fans leaves them.
The lightbulb represents a huge leap forward in technology, industry and lifestyle. It replaced flickering candles. I'm not sure exactly what an exploding lightbulb means ... maybe they are saying "This is the next step in the evolution of laptops, it's time for old tech (function keys) to go. And may they go out with a bang!".
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I disagree. People are upset about the ports and the non-upgradeability, but they only quibble about the Touch Bar because it's new and unfamiliar. Once more people start using it, the tune will change drastically. It will really become a defining feature that "the other guys" just can't match. Macs will be unique once again.
I wonder what some people are doing on this site... whining for the sake of it? This ad is fantastic and captures the essence of Apple.
Dongles will eventually go away, and in the process Apple will have pushed the tech world forward as usual, at 3x speed, towards an incredibly better technology.
And the move will be seen as a "natural, inevitable evolution" two years from now. Just sad.
Dongles will eventually go away, and in the process Apple will have pushed the tech world forward as usual, at 3x speed, towards an incredibly better technology.
And the move will be seen as a "natural, inevitable evolution" two years from now. Just sad.