Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Releases New Holiday Ad 'The Song'
- Thread starter MacRumors
- Start date
- Sort by reaction score
I don't know. I always find these ads to be fluff. Just like any fluffy ad from the beer companies. It doesn't tell me anything about the product except that it's "cool" to have one. It doesn't differentiate the product from any other.
The only time I really care about "fluffy" ads is during the Superbowl
The only time I really care about "fluffy" ads is during the Superbowl
Last edited:
I think this perfectly represents Apple as a company and what they represent. Despite others looking only for numbers, Apple realizes that they are selling to actual human beings, with real thoughts and feelings. This shows that their products are about not only functionality but beauty too. Great ad
Dig at the Surface ad?
Dig at what I commonly see on TV, nothing specific.
Glassed Silver:mac
It's a company with so many great ads, this isn't one of them.
Probably.
Robots don't have a heart, they have taste.
Did he apologize?
Hold it, hold it, hold it.
Tap tap tap.
Even this would be a better ad for Apple.
I'm going to be 'that guy' and say I think this year is even better than last year. Last year everyone hyped and raved over the quite boy filming everything and I get the point and I see why everyone hyped and raved, but I can relate a lot more to timeless love.
The thing is with digital music is that owning it is short term but a quick google search will get you anything and everything. I'm just 18 but going through the songs I listened to back when I was 10, even if I didn't own it through iTunes at the time... was very nostalgic. These recorded audio can be saved, you just need only to post it and it's there for a while, possibly generations.
I feel pity at your empty heart, it must be a boring life that you live in. I suppose those who don't relate or hate this one, feel the same. It's all right, at least you are not alone.
Merry early xmas!
Ugh. Couldn't get past the first fifteen seconds. Really trying much too hard to pull on the heartstrings. Tiresome to say the least.
Beautiful! Not sure what people are not understanding. Don't read too much into it. It's simple and beautiful. Made me smile.
Y'know what woulda been funny?
If grandma found the iPad Mini, summarily dismissed it as being the work of the Devil,
then threw that newfangled contraption into the fireplace,
thus forever destroying any last memory she may've had of her & ol' Pop-Pop.
Then the daughter, upon learning that her grandma just tossed a $500
piece of bleeding edge hardware into the garbage because of "evil spirits",
uses that as the final straw to having the old biddy
comitted to that nice, new recently opened retirement community in town.
One night, as an orderly quietly tip-toes into her "suite",
her final thoughts are of that song and her standing under the mistletoe with her sweetheart,
just as a pillow is firmly bought down over her face while she lies strapped down in her cot
in a drug-addled stupor, while she franticallly claws at the oderly's arms,
then firmly held until those cherished thoughts cease,
whilst "Winter Wonderland" is playing over the facilitiy's PA system.
That woulda been funny.
If grandma found the iPad Mini, summarily dismissed it as being the work of the Devil,
then threw that newfangled contraption into the fireplace,
thus forever destroying any last memory she may've had of her & ol' Pop-Pop.
Then the daughter, upon learning that her grandma just tossed a $500
piece of bleeding edge hardware into the garbage because of "evil spirits",
uses that as the final straw to having the old biddy
comitted to that nice, new recently opened retirement community in town.
One night, as an orderly quietly tip-toes into her "suite",
her final thoughts are of that song and her standing under the mistletoe with her sweetheart,
just as a pillow is firmly bought down over her face while she lies strapped down in her cot
in a drug-addled stupor, while she franticallly claws at the oderly's arms,
then firmly held until those cherished thoughts cease,
whilst "Winter Wonderland" is playing over the facilitiy's PA system.
That woulda been funny.
There is nothing really wrong with the ad. I'm quite indifferent to 99.9% of ads. The most effective way to me is just show how something works, everything else is filler unless it's just entertaining.
Of course most ads are not aimed at me as I require research on anything that is not straight forward. It's an odd thing to think that someone sees this and goes and buys it without in actual information about it.
Of course most ads are not aimed at me as I require research on anything that is not straight forward. It's an odd thing to think that someone sees this and goes and buys it without in actual information about it.
you must love it when corporations pluck at your heartstrings with these type of "feel-good" ads during the busiest shopping season. easily digestable media manipulation for the masses. congrats!
apple at least used your typical living-at-home, ethnically black or brown, muscially-inclined hipster chick.
I think I also see all ads as some degree of manipulation as they want you to buy their products. So ads will just fall flat because we know what they are doing.
This is how Apple reigns them in, look at the number of comments on techie type stuff on this forum, then look at the comments on fluffy stuff, there's always way more.
It's like the Pied Piper of Hamelyn, all he needed was a flute and they all follow him over a cliff.
It's like the Watch.
We have REAL things, like Books, Old timepieces, Records, Documents, all things that will last generations, things we find now and treasure, real things we can hold, smell, feel, touch.
Just seems funny a gadget maker, who makes items, pretty much planned to be useless and non functional after such a short time, even going out of their way to deliberately design something so it cannot be fixed, upgraded etc, it using an item in an advert that goes totally against the grain of all they stand for.
Next year the old lady has a heart attack and the young women uses health book to revive her via a lightening port attachment and then shows the ambulance crew her emergency contact card on the iOS device. The ambulance uses an iPad and apple maps to get to the hospital and you know apple maps so the end scene is a funeral playing a video compilation on an iPad as she's lowered into the ground.
Like that one more?