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Apple Releases New iPhone 5c 'Plastic Perfected' Ad

Tankmaze said:
I don't know why, but the color seems "off" for me. somethings not right, can't put my finger on it though...

but I like this color a lot:

imac-artificial-colors.png
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Odd color selection is the price of globalization, now that China represents a major market.
http://www.illuminantpartners.com/2012/08/28/colors-to-use-avoid-china-infographic/
 
rei101 said:
It won't.
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Thank you for your stunning insight into the mobile phone market.

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AppleMark said:
I think it is step back in design, for the sake of costs. Like I said in my post, had they continued to sell the 5 alongside the 5S they would have had to reduced the price as has been historically.
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There's just no winning.


iPhone 5: "Why did Apple make a device that's so hard to manufacturer? The higher cost of manufacturing will cut into their margins. Apple has lost its way!"

iPhone 5C: "Why did Apple make a device that's easier to manufacture? The lower cost of manufacturing does nothing except increase their margins. Apple has lost its way!"


The problem with continuing to sell the iPhone 5 is illustrated by the first point above.... it would still be just as hard to manufacture as the iPhone 5S. So continuing to build iPhone5's while trying to build the 5S would have constrained both devices. Now, Apple gets to sell the iPhone5 as an entirely new product while freeing up the manufacturing resources for the 5S.
 
What an utterly crap advert! I mean I know Apple's ads of late have been pretty poor trying to advertise their 'design language', but some like the photo taking aspects have been good, but this one is the worst I think.
The iPhone 5c seems to be lost and not know where it wants to be in the market, it's priced too high for anyone with reasonable intelligence to consider it to be 'cheap', and priced literally just under the cost of flagship models from all the Android makers.

IMO this is a very poor marketing choice by Apple. But I'm sure all the business specialist analysts on here who work in top 200k plus jobs for multinational multi billion dollar corporations on here will proclaim I'm wrong. :rolleyes:

But I think so far the slow 5c sales speak for themselves.
 
CausticPuppy said:
Would it be better if Apple just did what they normally do, which is to sell last year's phone (the iPhone 5) at the $99 price point?
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Isn't that what they are doing, since the 5C more or less is identical to the 5, besides from making it out of plastic instead of aluminium? It's still an old phone, but in new cheaper suit.

But don't get me wrong, they will probably sell every unit the can produce since it's an iPhone, no matter what's inside.
 
I should also add these day's I seriously question Apples build quality. It is very poor IMO, for instance on my iPhone 4 the home button stopped working properly, and now on my iPhone 5 my power button isn't working properly usefully just out of warranty. When I spend hundreds on a device that's supposed to have all this wonderful build and R&D put into it, I expect it to last a such. But iPhones do not and from my experience that's a hard fact.

And why did they change the glass from the iPhone 4 to the 5 so it's less scratch resistant? And why did they change the touch screen tech from the 4 to 5 so the 5 is less responsive than the 4 was? Oh yeah that was to make the phone .2mm thinner :rolleyes:

And I only predict the same for the 5S and it's finger print scanner.
 
Michaelgtrusa said:
I hope this phone does well.
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I don't because if it does what's the betting that next year we'll see a plastic iPod, iPod mini and MBA, etc. Ok if that means the devices are cheaper to buy but not ok if it simply means Apple makes even more profit on each device.
 
apolloa said:
I should also add these day's I seriously question Apples build quality. It is very poor IMO, for instance on my iPhone 4 the home button stopped working properly, and now on my iPhone 5 my power button isn't working properly usefully just out of warranty.
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The home-button is the number one source of trouble on all iDevices. I have two iPhones and two iPads and all of them get this issue after about two years of average use.

Interestingly (sorry, I have to say it) my Samsung Galaxy's home button never had this issue.
 
The 5C looks cool. Fun if you like bright colourful things - a lot of people do.

But that case is an afterthought thrown in at the last minute for easy high margin $$$. They would have moved the labels so they didn't show if it had been conceived as part of the original concept.

There's nothing wrong with Apple throwing last year's phone in plastic and charging a little less but the hyperbole is laughable.
 
Shaun said:
I don't because if it does what's the betting that next year we'll see a plastic iPod, iPod mini and MBA, etc. Ok if that means the devices are cheaper to buy but not ok if it simply means Apple makes even more profit on each device.
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Which is EXACTLY what it means! Apple have made the iPhone into a device that it spends just enough R&D on to get away with you all thinking it's a premium device, but it's obvious they just make it to the cheapest cost they can, then they smack a huge markup on it to increase profit. Apple is just a profit hound these day's.
Let's hope the new Mac Pro is nicely made and will last, actually most of Apple's computers seem to last more or less and are a LOT more reliable than ANY of the iPhones since the iPhone 4!
 
Woyzeck said:
The home-button is the number one source of trouble on all iDevices. I have two iPhones and two iPads and all of them get this issue after about two years of average use.

Interestingly (sorry, I have to say it) my Samsung Galaxy's home button never had this issue.
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Exactly, and when you have your lovely 5S, and it's out of warranty when the home button breaks, how much is it going to cost to fix! And that's if the scanner doesn't break also. Like I said above, it's very very very obvious that Apple's computers are a LOT more reliable than the iPhones are.
You can tell where they spend the money and where they don't.
 
Sweet commercial! Clearly going after Gen Y and younger with this ad.
 
apolloa said:
Exactly, and when you have your lovely 5S, and it's out of warranty when the home button breaks, how much is it going to cost to fix! And that's if the scanner doesn't break also. Like I said above, it's very very very obvious that Apple's computers are a LOT more reliable than the iPhones are.
You can tell where they spend the money and where they don't.
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i just go to the Apple store and exchange it for a new phone for 0 cost. The Galaxy S has other issues besides the button to worry about.
 
I think the iPhone 5c is meant for the younger buyers and some international markets where they love colors like this... given this, I think the ad is appropriate and I think the 5c will do well for it's intended audience.
 
Renzatic said:
If you ask me, it isn't the aluminium that makes the iPhones so nice, it's the glass. This is the reason why I think the 4 line are much better feeling phones than the 5's. The 4 and 4S have a nice heft to them. They're smooth, just heavy enough to feel subtantial, and scream quality. The 5 (and I'll say the 5S since they're using the same design)? I think they're too light and flimsy feeling in comparison. I don't think they're terrible, but I don't like them nearly as much.
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Totally agree. My 4S just has a build quality to it that the 5's can't match. I know I will eventually upgrade to something else but I will miss that feel to it.
 
I'm in the 'I hope this phone tanks' crowd. The margins on these are just a little too high for all this hyperbole.
 
Michael Scrip said:
Before this thread gets too out of control.... think about this. It's sometimes not the material that people have an issue with.

It's build quality.

There are a lot of phones made out of plastic that have removable batteries. By nature, the battery door is usually a thin flimsy attachment. It may wiggle and squeak... and it could make the entire phone feel less than desirable in the hand. After all... it's two pieces.

In contrast... a phone with a one-piece plastic shell over a strong metal chassis will feel much better in the hand. It feels like a solid mass.

Both of those are "plastic phones" but their build quality is quite different.
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That's a gr8 point but I still don't get why a fone with a plastic casing and gr8 build quality (5C) is better than a fone with an aluminium casing and gr8 build quality (5). Had apple kept it's trend of offering the previous gen ifone at a discount, then the 5 would be the same $99 as the 5C (and currently is until the stock is depleted). So then why does the 5C exist? Spec wise, the 5 and 5C are identical, but now, for the same price, you get plastic instead of aluminum. I had thought the idea of the 5C was to offer a lower price than what apple had been offering previous gen ifones for...the 5C is still the previous gen ifone, but with plastic instead of aluminum. this is why the 5C is being criticized. Even though the build quality might be great, the build quality of the 5 was also great, and also offered the aluminum casing.
 
so the Mavericks logo is really the Pacific Gyre :confused:

imagine all those plastic shells floating around for the next 20,000 years :mad:
 
Apple got caught in theirs own trap. They invested a lot of money into marketing campaign which shows benefits of aluminium case versus plastic. Now they have strong kickback.

The future trends are clear. From premium glass/stainless steel case (4/4S) to quality glass/aluminum unibody and going further to the cheap plastic case. But what's next? Recycled paper?:D
 
People on this forum don't even get it

I like this ad for the graphic appeal. At the beginning it looks like an ad for candy which is fun. Yes, the music is a bit ho hum but the thing about it is if the music was too high strung it would take away the appeal of the ad which is to get you mesmerized and intrigued about what this liquid candy is turning into.

Here's the thing, for the people on this forum that are working so hard to tell the rest of us how horrible this ad is, think again. It's not horrible and it will sell the iPhone 5C this coming holiday. You're talking about it right? That's good publicity That's the point of an ad. It's not the same as Microsoft's recent crap of an ad where they were purposely trying to offend people. That's the wrong kind of publicity.
 
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