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Apple Releases New iPhone 5c 'Plastic Perfected' Ad
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I use 3DS Max to design speakers for my company (I prefer a realistic visual to a CAD drawing - easier to get ideas across to others) and I'm just, after a few years getting to the point where I'd be comfortable replacing some stock photography with rendered shots. Animating with realistic physics however is a whole other ball game!
Image
Nice speakers, nice work and nice stock photo
are the speakers slightly hovering above the floor? Maybe it's time to look into 3DS or Maya, dreamed about creating 3D renders for years.
Nice speakers, nice work and nice stock photo
Thanks, they're the top of our "budget" range so £500 retail, still not exactly cheap!
The whole image is rendered so no photography as such, but as you say - the speakers do look as if they're floating a little even though technically the spikes on the bottom are in the floor. It's one of those things with rendering/photography where you have to overdo things sometimes to look natural. If I placed the speakers where you'd actually listen to them the image wouldn't look any good either! Spending this morning modelling older products for a "shoot", this is the time-consuming part as creating fresh gives you freedom, copying means exact duplication which is a pain!
If you do get 3DS Max or similar learn it step by step - modelling first, then lighting, then materials. It's fun to do but a definite step up from Photoshop etc...
Hehe. Thanks for that. My favourite Stones song. I knew Sony had used it in an advert recently (well, 2007 - see here) but had completely forgotten it was in an iMac advert too.
As for the 5C advert, well, it's fine. Ticks all the usual Apple advert boxes. But, having been reminded of that iMac advert, recent Apple ads do seem to be a little less fun, don't they?
No it's not. There is nothing wrong with plastic. There never was, there never will be. The problem is that you've been telling yourself that for the past few years.
Considering that both my 4 and 4s shattered after I dropped them 3 feet, I welcome a durable plastic phone. I even wish that they would created a high end plastic phone for those of us who stray outside the office into plants where the phone doesn't always fall on a padded rug. Different strokes for different folks.
PS - Watch the Graduate...
You're arguing with a guy named Aluminium about the merits of plastic. Something tells me he's not gonna see eye to eye with you on this.
And plenty of people here are dismissing the 5C precisely because it is plastic, even though they have yet to hold one in their hand. Plastic is not my cup of tea but if Engadget is right (see my sig) I could see some people preferring the 5C because it might be more durable than the 5S.
What have you done that's so great?
For all the haters out there that think that the ad sucks, the music sucks, the iPhone sucks and that Apple sucks:
"What have you done thats so great? Do you create anything, or just criticize others work and belittle their motivations?" (Steve Jobs)
Go get a life and do something, start a business, create a product, try to be as succesful and important as Apple and then you get to say how everything else sucks ok?
For all the haters out there that think that the ad sucks, the music sucks, the iPhone sucks and that Apple sucks:
"What have you done thats so great? Do you create anything, or just criticize others work and belittle their motivations?" (Steve Jobs)
Go get a life and do something, start a business, create a product, try to be as succesful and important as Apple and then you get to say how everything else sucks ok?
Yes....., and so was my first Mac. My first Apple Laptop, my first iPod and indeed my iPhone but that is not the point.
Apple has put itself on a pedestal and has traded on the reputation of quality design, build quality and innovation. I personally have never had an issue with paying more for something that looks and feels like a quality product in the current market.
For the price, form and function, this is not what I have come to expect and is something I would not consider purchasing.
What Jony should be saying is "we are unapologetically, not going to continue to make the iPhone 5 and knock $100 of the price. Instead we are going to make it out of plastic, to mitigate this loss in profit" If they are going to be "unapologetic" about anything they should at least be honest and tell the truth, rather than try to hood wink everybody into believing that calling Plastic, Polycarbonate is innovation.
Come to think of it, we should have really seen the signs..... The new Mac Pro is made of plastic, not aluminium any more.
With that in mind, I am not looking forwards to future iMac and Laptop launches.
They will probably roll out Mr Jony to start mumbling on [uncomfortably] about how they have reinvented plastic and then knock $50 off the price off the aluminium ones (if we are lucky). At worse and if the RDF is in full effect and they get away with the 5C, they will most likely be charging us more, claiming to be saving the planet and saving precious metal's in the process of increasing their company value.
Did I mention I think plastic is a step backwards..?
Did I mention I think plastic is a step backwards..?
That's just the thing. Why is it a step back? If you were to compare the two on pure costs, aluminum and polycarbonate plastic are about the same price. The only thing that's relatively more expensive is that aluminum has to be milled, whereas plastic can be poured into a mold.
I will say that aluminum is better for laptops and tablets because it does look nicer, feels a little sturdier, and it's better at heat dissipation. But for phones? I could go with either/or. Both have their advantages and disadvantages.
Very good ad. And for the people saying 'You don't realise it's advertising phone / Apple until halfway through' that's a good thing.
People will be intrigued to see what it is, so will watch the whole ad.
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Well no, the 3GS IS still plastic. Regardless of if it's sold or not, the millions out there are still plastic
People will be intrigued to see what it is, so will watch the whole ad.
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Well no, the 3GS IS still plastic. Regardless of if it's sold or not, the millions out there are still plastic
I think it is step back in design, for the sake of costs. Like I said in my post, had they continued to sell the 5 alongside the 5S they would have had to reduced the price as has been historically.
Therefore I do not see the point of the R&D in this new 5C, if it is not just to keep production cost's down for a 2nd tier device.
For me personally, it looks clumsy and cheap next to the recent offerings Apple has produced.
I would certainly not buy a 5C over the 5, if offered at around the same price, would you?
You know what this hatred of plastic tells me of Apple fans? It tells me that none of you probably never got to go to Chucky Cheeses and play in a big ball pits back when you were kids, and now you're all lashing out against plastic because you don't want to admit to yourselves how deprived you were.
Very good ad. And for the people saying 'You don't realise it's advertising phone / Apple until halfway through' that's a good thing.
People will be intrigued to see what it is, so will watch the whole ad.
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Well no, the 3GS IS still plastic. Regardless of if it's sold or not, the millions out there are still plastic
The "3GS was plastic" comment was lost on you it appears. My post was made, in the sense that the following generations, all of which were heralded as better and even "more gorgeous", moved away from plastics in the same way Apple computers and laptops moved away from plastic.
Now if they had made the 5S out of plastic, I would give a moments thought into considering maybe it is a better material. The fact the 5S is not says it all "Regardless of if it's sold or not, the millions out there..."