dblissmn said:
I think the base MacBook is reasonably competitive on price -- compared to a PC, the modest premium and the skinflint base memory is offset by the software and the display.
When you say base, do you mean the 1.67Ghz? I would say that depends on how much value you attach to certain components. As I said before, for exactly the same money (as the 1.67 MBP) I'm getting a Dell, with:
1.83Ghz Core Duo
1 GB Ram
100 GB HDD
17" 1920x1200 screen
256MB Geforce Go 7800
Dual layer DVD burner
(Oh, and it's currently with UPS for delivery today, despite ordering less than a week ago).
Admittedly there is no backlit keyboard or camera, it's not as thin, small and light as the MBP. Then again, there is also the
Sony VGN-FE11S - which has a camera, 1.83 Ghz Duo, 160Gb HDD, only fractionally heavier than the MBP - albeit without backlit keyboard, lower resolution, and a cm thicker. But it's (UK)£150 cheaper than the MBP (and also ships with Photoshop Elements 4/Premiere Elements 2 - which are better than iPhoto/iMovie/iDVD IMHO).
dblissmn said:
The premium model, on the other hand, is going to be a huge profit generator for Apple; the upgrades really are exorbitant. $500 breaks down as follows...
I would conservatively guess that of the $500 total upgrade, at least half of it is profit; probably more like $300. It is certainly far above the price of a comparable upgrade package on any PC laptop.
Agreed that the additional price of the 1.83 Ghz model doesn't stack up based on what we know about the costs of components (and being Intel based means that we have a better indication of costs than PowerPC).
That said, we don't know what deals Apple has negotiated. It wouldn't surprise me if they have greater discounts on the less powerful components, and therefore the difference in price between the two models more accurately reflects the difference in cost between them than we think (or to put it another way, Apple may be making a greater premium on the lower model than we imagine).
And 'pure profit' is a rather misleading term - Apple has other costs to offset (such as OS development). So, should Apple continue to sell high premium products to a niche market, or more competitively priced (not necessarily lower quality) products to a larger market? (that may not necessarily be running OS X).