Leoff said:
Here we go: http://magicpants.com/view_video.php?url=media/tv_commercials/ballmerwindows.wmv
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Releases Three More Mac Versus PC Ads
- Thread starter Texas04
- Start date
- Sort by reaction score
Here we go: http://magicpants.com/view_video.php?url=media/tv_commercials/ballmerwindows.wmv
That's what makes these ads great. Esp Viruses and Out of the Box. If this stuff makes you feel inferior, you need to get some more self-confidence. There is a top 2%, and I guess the other 98% feel it's "patronizing" or "cocky" to know you're in the 2%. Maybe they just need to move up. Say, like moving from Win to Mac.clayj said:
why not use the iPod dancers
Why don't they do a mac spot with one of the dancing iPod people sitting down at a mac, clicking on a few things, and the show something they made? Have a DVD pop out of the side of the iMac (which is cool looking) and pop it into a television. The iPod already has the "coolness" factor to it and apple really needs to attach that the the mac. They have started the "cool" factor for macs but marry it a bit more to an iPod and that really could help. I have seen strict windows people move to the mac in the past couple of years. Would it really take that much to get more people to think about a move to a mac?
Why don't they do a mac spot with one of the dancing iPod people sitting down at a mac, clicking on a few things, and the show something they made? Have a DVD pop out of the side of the iMac (which is cool looking) and pop it into a television. The iPod already has the "coolness" factor to it and apple really needs to attach that the the mac. They have started the "cool" factor for macs but marry it a bit more to an iPod and that really could help. I have seen strict windows people move to the mac in the past couple of years. Would it really take that much to get more people to think about a move to a mac?
I guess I'm the only person that doesn't like the iPod ads much either. They seem to have gotten the job done, but they've been around forever and have lost all their originality/"this could be you".
Time for Apple to hire some new PR people I think.
Time for Apple to hire some new PR people I think.
BlueRevolution said:
I never saw the point of the iPod ads. Who watches those things and goes "wow, I want an iPod! I can be a dancing shadow too!"... Besides everyone HAS iPods already, thats why I'm glad they are making Mac commercials now.
Its kind of like M&M commercials. Why in hell do you need to advertise M&Ms? Seriously, who hasn't had them before?
HiramNL said:
JAT said:
The Mac user, though, just has to drag the iWork and Microsoft Office folders to the trash to accomplish what in Windows is sometimes a huge "feat".
[edit: and yeah, while I know sometimes you have to search for preference files and whatnot, that's not very hard to do, IMHO. And besides, that's where Spotlight comes in
]
swingerofbirch
macrumors 68040
JAT said:
OK. So the PC is announcing he's a PC after the Mac say he's a Mac. And then the Mac say he's a PC too. So if you think of saying I'm a PC as a boast or good thing, then the Mac saying I'm a PC too sort of fits your definition that the point is being reversed, at which point the PC coud appropriately say Touche.
But it's all a bit nebulous. I looked it up on Wikipedia:
"Touché is a French term (literally touched) that is used in fencing to acknowledge a valid hit.
It is also used in conversation/debate to concede a point as true. More commonly it is used sarcastically to indicate that one is unable to argue against another's absurd logic. This use is most often restricted to scripted satirical media such as political cartoons, comic strips and comedy shows."
Like when I was at a group of Democrats after the 2004 election and we were talking about how we believed the Republicans unfairly used gay marriage as a political pawn, I said to the group we should merely say "Touche" and move on with our own tactics instead of staying in this mindset of things being unfair. Saying touche meant to me they had effectively won that round with their rhetoric. It didn't involve reversing a point.
Maybe I am just not as knowledgable about its correct connotative use. I say a lot of things that make people do a double take.
Hit the nail on the head ...
Well, that's what it looks like to me. The ads seem geared towards make the more fanatical areas of the Mac community feel smug about themselves; rather than getting anyone to switch.
I don't know a WinTel bod who has such low self-esteem that they would switch, simply because someone calls him dumb for using a PC ....
Advertising computers is hard; but even MS does a better job (at least in the UK). Probably because they focus on what they can do, and not on what the opposition can't do.
Will be interesting to see if Apple runs these ads in the UK; they might run foul of our rather harsh advertising laws if they do ....
Catt said:
Well, that's what it looks like to me. The ads seem geared towards make the more fanatical areas of the Mac community feel smug about themselves; rather than getting anyone to switch.
I don't know a WinTel bod who has such low self-esteem that they would switch, simply because someone calls him dumb for using a PC ....
Advertising computers is hard; but even MS does a better job (at least in the UK). Probably because they focus on what they can do, and not on what the opposition can't do.
Will be interesting to see if Apple runs these ads in the UK; they might run foul of our rather harsh advertising laws if they do ....
rayz said:
Urk.
One of the goals of advertising is to differentiate yourself from the competitor. Focussing on what competitors can't do (and you can) is one of the best ways of doing that.
And there are similar comment sprinkled throughout this thread.
I think people here are proving that, as advertising experts...they make pretty good Mac users.
EricNau said:
Just remember 50% of ALL American businesses are sole proprietorships. If I got a Mac at home I'm gonna use a Mac for my business. In 2005 464,000 people created new businesses every month and averaged 550,000 from 1996-2004 with 0.36 of the adult population starting new businesses each month. Thats a lot of opportunities to get Macs into the business world.
True.dubnluvn said:
But the big sales are in big business, government and DoD.
Especially since most government and DoD agencies have required updates every three years -- or are supposed to at least. This is unlike small businesses that tend to update only when needed.
sushi said:
hahahhaah, tell that to the IT guys where I work (USPS). We're using ancient machines with about half of the monitors probably about 14-15 years old.
Granted, they still serve their only purpose, which is to show a black and white image of a letter on my screen. (I process mail that the computers can't read. Some people have terrible handwriting).
Was a bit dissapoint
I'm a bit disappoint about this. They still haven't provided Closed Caption for us on TV. How will other deaf people understand what they're talkin' about? You know apple does help disabilty people thru computer but why not thru apple AD (TV) and apple iPod too!?!?!
NOT COOL!!!!
I'm a bit disappoint about this. They still haven't provided Closed Caption for us on TV. How will other deaf people understand what they're talkin' about? You know apple does help disabilty people thru computer but why not thru apple AD (TV) and apple iPod too!?!?!
NOT COOL!!!!
Some_Big_Spoon said:
That reason is probably his sale of a half a billion iPods with ads that don't tell you anything about the iPod.
dornoforpyros said:
Without taking a 2-minute ad to explain, I think their point is you don't have to go surfing around the web and cross-referencing part numbers to download stuff. That's the part that sucks, not the acutal download (unless you have dial-up), then you're SOL.
dongmin said:
It's about brand identification - in this case for people with superiority complexes - a valid market segment to persue. Not that SJ can relate.
MB Buyer? said:
Most non-geeky-teenage-boys don't think FPS's are fun. Except maybe some geeky twenty something boys.
p0intblank said:
Was that the Pixar Lamp jump?
DavidLeblond said:
An incredible amount of people did.
DavidLeblond said:
R.J. Wrigley was on a plane once and the man seated next to him asked Wrigley why he continued to advertise when his company was already the most successful maker and distributor of chewing gum in the world. "For the same reason that the pilot of this airplane keeps the engines running after we are already in the air," replied Wrigley.
I just re-installed Windows XP on my PC. It took several DAYS worth of updating and multiple restarts before my system was "up-to-date." Not to mention, the automatic updater was a pain-in-the-*** to find and set. If I recall correctly, my Mac took less than 10 minutes and only one restart.clayj said:
Plus, you could use the Mac "right out of the box" without installing any of the updates, but with Windows that isn't as true (security risks, hardware problems, annoying reminders, etc.).
Some_Big_Spoon said:
I agree 100%. These ads are childish at best. If anything, they'll hurt the Mac cause since Apple is treating everyone like idiots.
BlueRevolution said:
Apple should be focusing on the positives of the Mac, not running a negative add campaign. You don't want Dell or Microsoft to start running ads detailing Apple's faults and there are some big ones.
gwangung said:Urk.
One of the goals of advertising is to differentiate yourself from the competitor. Focussing on what competitors can't do (and you can) is one of the best ways of doing that.
Well that's part of the problem; they failed to differentiate themselves; they just patronised PC users.
'Huh? I can already do music and video on my PC anyway. What's the big deal?'
Viruses? Well, again I'm not sure this is going to work. Microsoft (suprisingly enough) released the figures from their malware detection utility. It tested around 270million PCs, and found some sort of virus on 5 million of them (give or take a few thousand or so!). Now depending on how many folk update their PCs, this points to an infection rate of just over 2%.
So again, I'm not sure the virus angle is going to work because 98% of the PCs out there, are apparently clean (depending on what Microsoft's definition of 'clean' is.... ).
Would explain why I haven't seen a virus-infected PC for years. Since it's nothing that MS has done, I can only guess that the PC user base is a little more clued up than Apple gives them credit for.
Working straight out of the box? Wel, believe it or not, Wintel PCs can do that too (without the need to remove odd bits of packing left over the vents by mistake, or even opening up the casing to apply/remove thermal paste).
Well, studied marketing in another life, which is why these adverts (from an amateur case study perspective) really stood out as a pretty poor example of the craft. Still, we'll see if they make a difference.
You are clueless. I'm not saying these ads are the best thing ever, but you clearly don't get advertising. Or know anything about Windows. And certainly nothing about Macs.rayz said:
Go back to a Windows site, that post is just sad. You are blaming Apple for people who can't remove packing from their new computer? Really?