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After watching the ad 3 times, I *think* I like it. It treads just the right sign of 'schmoltzy' without going too far over. It (the device) looks gorgeous too, from a purely personal view.

It hasn't won me over (iPad v Playbook), but there's not doubting its a good ad.

You do realize that the Playbook is pure, 100%, no-money-back, spun-glass vaporware...right?
 
I saw the ad yesterday on TV and I really liked it. It didn't show a bunch of apps I'll never use, it kind of drove home the point that the future of computing will be something like this.
 
Yeah of course... :rolleyes:

Why do you feel the need to bash other people's choices?

Because I'm interested in the pathology of people like you, and I'm trying to understand how you can compare an existing product with a product that is nothing but talk, to the disadvantage of the product you can actually buy, and decide in favor of the product that doesn't exist. Just psychological curiosity.
 
Cranking up the hype machine when the product is out of stock every where is classic Apple.

Annoying.
 
Because I'm interested in the pathology of people like you, and I'm trying to understand how you can compare an existing product with a product that is nothing but talk, to the disadvantage of the product you can actually buy, and decide in favor of the product that doesn't exist. Just psychological curiosity.

Are you kidding me?!

The 'pathology of people like me'? Who do you think you are? Facts are that I've neither held, or used either device, so I'll wait until I have until I make my decision. What's so controversial about that? How am I talking about the iPad in any kind of disadvantageous way? I'm just saying I want to try both and have not made up my mind yet. Rational.

The Playbook does exist too, no matter how much you say it doesn't. What on earth are you basing you assumption on? Where did I ever promote the Playbook over the iPad? Please retract your comments.
 
I don't think you understand how this works.

You can't be that thick. No way. You're just being a contrarian for the sake of it. Have to be.

It doesn't take much to get the iPad pom pom's a-wavin' around here.

Don't get me wrong. It's a "cute" ad but that's the point of my protest. It's just insulting. Why, if this thing is capable of so much must they resort to these kinds of antics? You guys are just gullible.

One of my patients has locked in syndrome, a condition in which he could only move his eyes. Over a year he regained use of his right hand. The iPad has given him a new lease of life - his voice, entertainment, etc. He would disagree with your idiotic statement.

So the iPad saved him? So much for giving the medical staff their due. LOL!

There will be other tablets eeking out iPad's market share soon enough. Don't be too quick in lobbying the Pope for Mr. Jobs' sainthood just yet.
 
Are you kidding me?!

The 'pathology of people like me'? Who do you think you are? Facts are that I've neither held, or used either device, so I'll wait until I have until I make my decision. What's so controversial about that? How am I talking about the iPad in any kind of disadvantageous way? I'm just saying I want to try both and have not made up my mind yet. Rational.

The Playbook does exist too, no matter how much you say it doesn't. What on earth are you basing you assumption on? Where did I ever promote the Playbook over the iPad? Please retract your comments.

The Playbook does NOT exist, until people can buy it and compare it with an existing product. You "Haven't made up your mind yet?" On what conceivable basis could you make up your mind between an actual shipping product and pie-in-the-sky vaporware? How is that rational? It used to be Apple products were only sneered at in comparison with existing competitors. Now they have to compete with every imaginary device anybody can dream up, from the HP Slate to next years "100 x as fast" Tegra 3 barn-burner.
 
The Playbook does NOT exist, until people can buy it and compare it with an existing product. You "Haven't made up your mind yet?" On what conceivable basis could you make up your mind between an actual shipping product and pie-in-the-sky vaporware? How is that rational? It used to be Apple products were only sneered at in comparison with existing competitors. Now they have to compete with every imaginary device anybody can dream up, from the HP Slate to next years "100 x as fast" Tegra 3 barn-burner.

So the fact that you can pre-order the Playbook and it starts to ship in a couple of weeks, means nothing to you? I have the will-power to wait 2 measly weeks to try both damned products before I spend my money on it. Its really that simple.
 
The trolls are out in force today. They seem to be taking cues from the political world where Google is apparently broken. 40% of the population cannot -- or will not -- independently verify claims, and a whole ecosystem has grown up to help insulate them from reality.

Yes, Mr. Al Coholic, iPads do have multiple applications. Your apparent belief that all applications must be promoted in every ad is at best impractical.

If you were able to understand the subtle message of this new ad I wouldn't have to explain to you that this positions the iPad against other tablets with *some* applications and *some* technical spec advantages by saying it's all about the user experience.

The very first brochure we did for the Apple II did the same thing with the headline "Simplicity is the Ultimate Sophistication." How many companies are still operating with the same philosophy 30+ years later?
 
you are missing the point

Apple is not trying to rub it in your face to other companies, but more important it is using the subtle nuance of the product as it targets partners into coming on board with the iPad, iPad2.

I actually think this isn't apples best ad. I mean there is nothing wrong with it, but I usually expect more from apple.

They better make another ipad 2 ad, because this is there only one
 
Well theres the flaw in your logic...

Apple is Apple and the king of the hill with respect to the tablet sector. Android is attempting to catch up, and therefore not on top.

The reason this ad works so well is because it is not in your face, trying to give you a spec list of what it can do. People already know what is under the hood and what its hardware can do, the point of the ad is to entice, to get those who are on other platforms to come on over.

This ad is about subtle confidence and that is why it is a home-run. Android, well they can keep trying with their used car salesman approach.
:apple:

This ad will never work. People want ads that make them feel like teenage boys. I know this from Android ads. Steel and lasers, Apple. Steel and lasers!
 
Hey buddy...

Turn on a TV, read a newspaper, or go online and check out the news...Japan is having a national disaster over there affecting the ability of workers to get to work, not to mention eat uncontaminated food.

No work by workers, means no products made. No products made, means no supply for anyone, including Apple.

Wake up count-chocula, no hype just the reality of the world Peter pan. Im sure the people of Japan are very sorry for causing you to be annoyed.

Unbelievable!

Cranking up the hype machine when the product is out of stock every where is classic Apple.

Annoying.
 
Im 18, and I like it.....A. Cooper

This ad will never work. People want ads that make them feel like teenage boys. I know this from Android ads. Steel and lasers, Apple. Steel and lasers!

Great post. Maybe we should ban all iPad sales to "over 18" that would firmly place Apple in the "elitist" camp
 
Please do a little research before making assumptions. "Search" is your friend.

Reading comprehension is your friend.

1. This thread is about the ad.
2. I was stating my personal experience with my iPad 2 which was the same as with my iPad 1. There were no scratches or dents.

No amount of searching would change my personal "experience". I have also heard about people getting returns as "new" at some stores.

If the iPad is not covered by a plastic cover on the front and back then it is a return.

Do you listen to country music ironically? Do you drink PBR?
:rolleyes:
 
Man. People complaining and I won't even get mine 'till the 28th. Looks like I won't be part of the fun.
 
First of all you release the first commercial .....

A couple of weeks after the product. Most companies have to do it in the other order. Absolutely elegant (keep Coyote as your voice pure pleasure) you should also push some of your adds towards older folks. The interface is brilliant for older folks who do not understand computers. I am buying an iPad2 for my 75 years old mother.
 
Man. People complaining and I won't even get mine 'till the 28th. Looks like I won't be part of the fun.

You must be new. Where did you get the idea that you have to have an iPad, or even know what an iPad is, in order to complain? No Flash!! Substandard cameras!! No Blu-Ray drive!! No "stereo" speakers!! Walled Garden™!! No 1GB Memory!! "Light bleed!!!" "Light bleed!!!!" "Liiiiiight Bleeeeed!!!!!!!!!!"

Now Go!
 
let it go about microsoft, they won, get over it. It just seems petty to hold on to some nonexistent fight for something that has already been decided. Both companies make lots of money. Just out of curiosity what industry sector do you work in because it's apparently not the IT space.
"Delightful."

This is the key word here.

Apple's priority is to delight the user. Now "delight" invokes a lot things - some emotional, tactile, things which might even be disparate.

But when you apply that priority to consumer tech, it brings together a lot of requirements to achieve this - how the device must feel; how it must look - say, on a stylish glass table or beside modern sculpture; how the UI should function; colours, fonts . . . the list goes on.

This is why Apple is so successful. They don't focus on bringing to market a competing device that ranks high on spec sheets. They simply focus on how to delight the user.

Thus, you get something like the iPad. While the competition still can't figure it out. Priorities, people . . . it's all about priorities.
 
Isn't that a Verizon ad, not a Mototrola one?

People keep whining about the "Droid" commercials but that is Verizon's branding and line and has nothing to do with the manufacturers. Look at this Droid Incredible commercial by HTC (this one too) and then see what Verizon did to it.

I'm not so much questioning who's behind the Droid and Xoom ads, but mainly pointing out that Apple is going 180-degrees with their ads by contrast, de-geeking things and making them more accessible. Sure, the Xoom ads are really freaking cool looking but that's mainly for geeks. But for the average consumer, the ones who aren't turned on by flashy, sci-fi imagery where tablets become hovering ships and users turn into robots, which do you think is more inviting?
 
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