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Apple Releases 'We Believe' Commercial for iPad 2
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That's what happened to me years ago, but with iTunes. I was using iTunes on Windows XP and instead of fighting it to organize my files, I finally said to myself "why would I want to manage my files manually"? Then I started using metadata and smart playlists... a few months later I bought a Mac mini G4 which was less powerful than my PC, but then a few weeks later I realized I hadn't booted the PC in over a week. I moved all my data and sold the PC.
I'm now on my 3rd Mac mini (2010 unibody) with 8GB of RAM and it does the tasks I ask without getting in my way.
I feel like Apple could be saving some money here. Supplies are strained and there is a several week wait to get one. Do you really need more commercials right now?
Of course they are making billions of dollars, so I am sure they know what they are doing.
That is precisely why you have to run ads like this now... to remind people they want the iPad, even if they have to wait a few weeks, versus buying some other readily available tablet, which, on paper, looks as good or better than the iPad.
It's the old adage... out of sight, out of mind. With supplies constrained gotta keep the iPad2 in people's heads.
IMHO, I dislike it. I don't like the guy's voice which sounds phony and overly-reverential. Once you call something you make magical it automatically sucks any magic it may have had out. And the ad is saccharine to me. I generally hate Apple ads but enjoy their products.
"Delightful."
This is the key word here.
Apple's priority is to delight the user. Now "delight" invokes a lot things - some emotional, tactile, things which might even be disparate.
But when you apply that priority to consumer tech, it brings together a lot of requirements to achieve this - how the device must feel; how it must look - say, on a stylish glass table or beside modern sculpture; how the UI should function; colours, fonts . . . the list goes on.
This is why Apple is so successful. They don't focus on bringing to market a competing device that ranks high on spec sheets. They simply focus on how to delight the user.
Thus, you get something like the iPad. While the competition still can't figure it out. Priorities, people . . . it's all about priorities.
This is the key word here.
Apple's priority is to delight the user. Now "delight" invokes a lot things - some emotional, tactile, things which might even be disparate.
But when you apply that priority to consumer tech, it brings together a lot of requirements to achieve this - how the device must feel; how it must look - say, on a stylish glass table or beside modern sculpture; how the UI should function; colours, fonts . . . the list goes on.
This is why Apple is so successful. They don't focus on bringing to market a competing device that ranks high on spec sheets. They simply focus on how to delight the user.
Thus, you get something like the iPad. While the competition still can't figure it out. Priorities, people . . . it's all about priorities.
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Just wish they had stock
Just wish they had stock
I know that's your opinion but you really are missing the whole point of the Ad.
It's like critiquing the way a piece of art looks based on the frame it's in and not the art itself.
Smoke and mirrors
Since the iPad does nothing useful this appeal to the wimpy "feelings" crowd is no surprise. Replace the iPad with a pair of pants and this could easily double as a Levi's commercial.
Since the iPad does nothing useful this appeal to the wimpy "feelings" crowd is no surprise. Replace the iPad with a pair of pants and this could easily double as a Levi's commercial.
I don't think you understand how this works.
Ads like this create mystery, excitement, and ultimately pulls customers into Apple's retail chain out of pure interest.
I'd rather have ads like this than ads that shout specs in my face and exaggerate their knockoff plastic crap.
This ad is as great as the new iPhone ads are awful.
Interesting that both "voices" can come from the same company.
Interesting that both "voices" can come from the same company.
Well, they are video cameras and they actually take better quality videos than, for example, Xoom's better-specced cameras. So in reality, where 99% of the time people use cameras on tablet for videos rather than photos, they are actually more useful than cameras with "not embarassing specs", but with internal image processing software not using these specs to their full extent and producing poor quality video.
One of my patients has locked in syndrome, a condition in which he could only move his eyes. Over a year he regained use of his right hand. The iPad has given him a new lease of life - his voice, entertainment, etc. He would disagree with your idiotic statement.
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You can't be that thick. No way. You're just being a contrarian for the sake of it. Have to be.
The entire industry, a number of companies that had to shift their long-term strategy, and millions of consumers would disagree.
You can have your opinion, but if it's completely out of touch with the market and the direction in which consumer tech is heading, it's useless.
You're not alone, though. There's this really big, dumb company way past its sell-by date in Redmond that doesn't get it either. They tried, though. They really did.
You can't be that thick. No way. You're just being a contrarian for the sake of it. Have to be.
The entire industry, a number of companies that had to shift their long-term strategy, and millions of consumers would disagree.
You can have your opinion, but if it's completely out of touch with the market and the direction in which consumer tech is heading, it's useless.
You're not alone, though. There's this really big, dumb company way past its sell-by date in Redmond that doesn't get it either. They tried, though. They really did.
Beautiful advertisement
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
Kind of interesting to now look back at Steve Jobs's introductory speech for Chiat/Day's 'Think Different' campaign, about core values and Apple's approach to marketing.
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oh geez there's a tear in my eye now. I love those ads
coolfactor said:
oh geez there's a tear in my eye now. I love those ads
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Are you kidding me. I haven't looked into it but I would bet there's nothing holding you back from investing in apple. You have a computer most likely with an Internet connection?
Go online and trade. If you want to use an investing firm there are plenty, all you gotta do is call them or go to their site.
Try www.Wedbush.com
All you have to do is wire them
Your money or send them a check with the amount you want to invest plus the investment fee ($10 to $50+) and there
you go.
baddj said:
Are you kidding me. I haven't looked into it but I would bet there's nothing holding you back from investing in apple. You have a computer most likely with an Internet connection?
Go online and trade. If you want to use an investing firm there are plenty, all you gotta do is call them or go to their site.
Try www.Wedbush.com
All you have to do is wire them
Your money or send them a check with the amount you want to invest plus the investment fee ($10 to $50+) and there
you go.
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What in the world are you talking about? He just said he thought the iPad was nice but not magical. And that he doesn't like marketing. Chill out.
CFreymarc said:
What in the world are you talking about? He just said he thought the iPad was nice but not magical. And that he doesn't like marketing. Chill out.
You may not have noticed that, but what you call "specs" are not the specs that are important to Apple, and not the specs that are important to people. I've heard the term "measurbators" used in photography for people who are interested in the specs of cameras, instead of being interested in making photos. Apple doesn't build the iPad for people who look for specs, but for people who want to do stuff with a tablet and enjoy it.
Sir I would like to contradict and say that he is completely correct. Of about 2100 ipads sold on launch day I can safely say that 12 have come back with technical issues. Doing the math that is .5% so saying that 99% of iPads have no issues wouldn't be deluding himself at all.
Regards
The problem with the toaster vs. oven analogy is that toasters don't cost the same as ovens. No one would buy a toaster if it cost $600. Nor is the iPad as limited as a toaster.I think so too. The toaster vs oven analogy works better than Jobs' truck vs car analogy. somebody send Jobs an email so he can steal it
That's why the car vs. truck analogy is more apt.
After watching the ad 3 times, I *think* I like it. It treads just the right sign of 'schmoltzy' without going too far over. It (the device) looks gorgeous too, from a purely personal view.
It hasn't won me over (iPad v Playbook), but there's not doubting its a good ad.
It hasn't won me over (iPad v Playbook), but there's not doubting its a good ad.