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Apple Releases 'We Believe' Commercial for iPad 2

Has piano music like the oooold Mac ads. I guess they're addressing the complaints about how the Xoom (which is a piece of junk) has more RAM. Who cares? :cool:
 
Built said:
Perhaps if you spent more time educating yourself and less time convincing yourself that a flawed product is acceptable, you would learn something. Try googling the issue.

Based on the way you write, however, I am going to guess that you won't take the time to do so.

Some people are just not interested in facing the truth.
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The way I write? This has anything to do with anything?

And again, the "evidence" you keep suggesting exists does not represent what is actually the case. Even within this thread, there are several people telling you they have no issues with their device. I don't have any issues either.

I hate to use the well known argument we often see on these forums, but you will almost always hear from the people who have issues with their products.

You will almost never see threads or comments from people that don't really have a reason to exclaim to the world that their device is perfect. Thus, we see an inflation of negative threads as compared to positive threads, and ignorant people take this to mean there is a wide-spread and critical flaw with all of the devices. Also, the negative comment is more distinctive, and thus more memorable than the positive one- again adding to the illusion you seem to be buying into.
 
ThunderSkunk said:
Agreed. Those ads killed my ability to defend Apple fandom by saying the snooty arrogance is just some peoples baseless perception.

Embarrassing.
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There's an app for that was kinda good.
But if you don't have an iPhone, you can't do this? It just makes it look like a useless device.

Actually, I'm perfectly happy without any Apple stuff besides my iMac. I didn't have an iPod until a week ago, so I was using some tape player for music :D mainly because I didn't care enough about randomly listening to music to buy an iPod.
 
SteveKnobs said:
The way I write? This has anything to do with anything?

And again, the "evidence" you keep suggesting exists does not represent what is actually the case. Even within this thread, there are several people telling you they have no issues with their device. I don't have any issues either.

I hate to use the well known argument we often see on these forums, but you will almost always hear from the people who have issues with their products.

You will almost never see threads or comments from people that don't really have a reason to exclaim to the world that their device is perfect. Thus, we see an inflation of negative threads as compared to positive threads, and ignorant people take this to mean there is a wide-spread and critical flaw with all of the devices. Also, the negative comment is more distinctive, and thus more memorable than the positive one- again adding to the illusion you seem to be buying into.
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Some idiot started calling me stupid for using Wikipedia to look up info about NT and MS DOS. I feel your annoyance ;)
 
I love the visual direction of the ad, letting the screen shine as the light source, zooming in on the intricacies of multi-touch but then I want to punch through a wall when I hear 'magical'.
 
lilo777 said:
Great ad. When they can't compete on specs Apple should try to use fuzzy math (sorry, logic) to convince people that there is more to their products. That's the only way for Apple to keep the profit margin.
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Where are they not competing on specs here? The CPU is almost identical and the iPad 2's GPU is much better. I guess you can take better camera's over thickness and weight.

lilo777 said:
Like when device can be useful with poor specs. Are you talking about those iPad 2 cameras? How useful are those with their embarrassing specs?
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They are useful for FaceTime, which is what they were designed for. What are the purpose of the Xoom camera's, besides to say that they have them?
 
Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8F190 Safari/6533.18.5)

Very nice... now about that iCal leatherette refresh... Blah blah blah ;-)
 
I just realized how bad "magical" sounded in that!!!

Way to ruin the ad, whoever wrote that into the script :mad:

Anyway I never see Apple ads on TV, and I don't know which channels they are on :confused:
 
SteveKnobs said:
The way I write? This has anything to do with anything?

And again, the "evidence" you keep suggesting exists does not represent what is actually the case. Even within this thread, there are several people telling you they have no issues with their device. I don't have any issues either.

I hate to use the well known argument we often see on these forums, but you will almost always hear from the people who have issues with their products.

You will almost never see threads or comments from people that don't really have a reason to exclaim to the world that their device is perfect. Thus, we see an inflation of negative threads as compared to positive threads, and ignorant people take this to mean there is a wide-spread and critical flaw with all of the devices. Also, the negative comment is more distinctive, and thus more memorable than the positive one- again adding to the illusion you seem to be buying into.
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It is, indeed, sad to see someone get so emotionally attached to a consumer product that they cannot admit to themselves that the product may have some flaws.

You obviously need to relax. There is more to life than iPad.
 
TBWA really need to step up their game. Lack of a tangible concept ("ooh it's all about the experience") and a truly awful execution especially in such a redux form. Not to mention the badly chosen score and VO.

If you're going to make something as utterly bland and pretentious as this ad is, then at least do it on a grand scale for the sake of audience recall (Chanel 'film' with Nicole Kidman the most vomit-inducing example of this type).

I actually cringed.
 
Advertising we can enjoy. Simple, effective, and clean.

Apple seems to do just about everything right, including their advertising.

Jobs for Prez?
 
Built said:
It is, indeed, sad to see someone get so emotionally attached to a consumer product that they cannot admit to themselves that the product may have some flaws.

You obviously need to relax. There is more to life than iPad.
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The only thing worse than trolls in threads like this are posters (like yourself) who suffer from Yogi Bear Syndrome.

To say that "virtually every" iPad 2 has a backlight problem simply makes you look like an idiot. There's no way you can know this, and basing your assumption on the number of posts in a forum - be it Apple's or someone else's - just make you look foolish, especially considering most forums are populated by just a few people. The reality is that 99% of iPad 2 users probably don't even know that there is an iPad forum on the internet!

Case in point: count the number of times YOU'VE posted your BS here, and the 9 or 10 people who bothered to answer you. That's already taken up more than 4 pages by itself. Case rested. :rolleyes:
 
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Did anyone else thing that was a really bad advert? They hardly showed the product fully at all!
 
Wirelessly posted (Opera/9.80 (Android 2.3.3; Linux; Opera Mobi/ADR-1103311355; U; en-GB) Presto/2.7.81 Version/11.00)

Infinitely better than the "If you don't have an iPhone" ads.

Really good IMO.
 
Jack97 said:
Did anyone else thing that was a really bad advert? They hardly showed the product fully at all!
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As I posted above, I thought it was awful. But not for the reason you're suggesting. Not the best way to rate an advert. They're not all show 'n tells. No need to be especially if your product has global brand recognition, and all about the experience.

Case in point...

http://www.youtube.com/watch?v=DQ7CO8iFz-Q
 
Mattsasa said:
good point, he doesn't have an ipad he is just trolling.

people don't understand that if 1,000 ipads have a problem with backlight bleeding, thats still only .01% of ipad 2s Sold.

And apple will replace any ipad with backlight bleeding
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I have an original iPad. It has had backlight bleeding since the day I received it. Several months ago I brought it to an Apple Store Genius Bar and they told me it was normal and not something for which they would issue a replacement. Guess they lied to me. Oh well...
 
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