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Small White Car

macrumors G4
Aug 29, 2006
10,959
1,418
Washington DC
Why would Netflix or Hulu or any other content company not want their content on the most popular platform? But once Apple starts getting into competition with them who knows what they'll do.

They'll want to be on Apple's platform either way. But if Apple has no alternative to fall back on all of the services will be free to mess with Apple, knowing Apple will have to accept whatever they ask for. If Apple has their own programing then the other services will actually have to compete by providing the best service they can.

Exactly like how when Google Maps was the main provider of map data to the iPhone Google was able to withhold turn-by-turn directions. Now that Apple Maps exists and has turn-by-turn, amazingly, so does Google's!
 
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Rogifan

macrumors Core
Nov 14, 2011
23,427
29,690
Same logic here. Apple is great at devices and I think they can learn to build a delivery system to feed those devices, but I don't want them competing with their content providers. I also don't want device sales threatened because some faction out there finds their programming offensive and I don't want the programming to be bland because they're afraid to offend someone.
s
Yeah the last thing Apple needs is some big boycott because someone found their original programming offensive. And I certainly wouldn't want them creating programming to push a specific agenda. A few years back Tim Cook said Apple did not want to be in the content creation business. I wonder what changed.
 

Karma*Police

macrumors 68020
Jul 15, 2012
2,395
2,457
Not a fan of this at all. Apple doesn't need original content and Eddy Cue should be focused on making iCloud, Apple Music and Siri best in class. They're not right now. If he really wants to do this then Apple should spin off Beats into its own company and Cue can go run it. Then Cook can poach someone from Google, Microsoft or Amazon that really understands internet services.

I agree. This would be just another distraction. Besides, why would Tim trust Eddy to get a studio off the ground when he was given $3 billion to launch a relatively simple music service and he couldn't even get that right?
 
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Solomani

macrumors 601
Sep 25, 2012
4,508
9,836
Slapfish, North Carolina
I've had second thoughts about this "rumor" that Apple may be producing its own content for aTV.

I think it might be a bluff, since it says "Apple has been having early discussions with Hollywood executives about producing original video programming in a bid to potentially compete against companies like…"

I think that Apple, at this point in time, is threatening to produce their own content IF they cannot succeed in licensing/borrowing content from other providers. Those other content providers realize that Apple has the cash hoard to go through with this threat if Apple really wanted to, and thus potentially disrupting the entire industry. Hence, this sort of threat/bluff is potential leverage for Apple trying to negotiate licensing rights/terms for content.
 

Rogifan

macrumors Core
Nov 14, 2011
23,427
29,690
They'll want to be on Apple's platform either way. But if Apple has no alternative to fall back on all of the services will be free to mess with Apple, knowing Apple will have to accept whatever they ask for. If Apple has their own programing then the other services will actually have to compete by providing the best service they can.

Exactly like how when Google Maps was the main provider of map data to the iPhone Google was able to withhold turn-by-turn directions. Now that Apple Maps exists and has turn-by-turn, amazingly, so does Google's!
But Google is also a competitor to Apple with Android. Where is Netflix or Hulu competing with Apple? What reason what they have to mess with most likely their largest and most profitable platform?
 
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Rocketman

macrumors 603
The way content creation works is one guy writes it, a couple of folks produce it and form a team to make it, that company partners with a distribution company (studio), and sells it to outlets. If Apple were to act as the outlet and the studio and a big portion of the executive producer, that would make it somewhat vertical without influencing the content more than with money. It also would not impact employment at the craft level much.

As for the Google comments, Apple is hiring thousands of specialists for the stovepipe projects they have, not just using Mac designers to try to make cars. Besides everything that squirts out is a success and (gag) actually makes a profit, and a large enough one to interest Wall Street. That's quite a "magic" trick. They've hoarded all the rentable space in town and are building a massive HQ which would have even been bigger if the apartment complex was willing to sell at some price.

Maybe Campus 3 will be shaped like an infinite loop? I already posted suggesting a huge cube.

Rocketman

http://www.politico.com/magazine/story/2015/08/tim-cook-apple-washington-politics-121821
http://9to5mac.com/2015/08/31/apple-campus-2-construction-photo/
 
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Analog Kid

macrumors 604
Mar 4, 2003
7,316
7,997
Yeah, it is probably better to let Netflix, Hulu, and Amazon take over the market completely and then try to play catch-up once it's too late. That sounds like a good plan.
Netflix doesn't make most of it's content, nor does Amazon. I just want Apple to focus on delivering good content in the best way possible. Maybe that's direct deals with content creation companies, maybe it's as a portal to the services you name.

Because of House of Cards, Netflix will never become the portal for HBO. Netflix probably looked at the landscape and realized that wasn't going to happen anyway, so decided to compete. Apple is still neutral in all this, and I'd like them to remain so.
Good points are being made so far. I do wonder what is driving this. Is Tim working under a clear long term vision? Or is this a frantic bid to show stockholders that Apple won't stagnate under his reign? I don't really know enough about him to figure this one out. With Steve, you had a better idea of what he stood for.
It's entirely possible that nothing is driving this, it's a rumor. It could be that Apple discussed it and is strongly biased against-- I'd be pretty disappointed if they weren't exploring the idea (and more disappointed if they pursue it). It's possible that they're thrashing around trying to figure out how to keep growing in the same way that Google is and this is a panicked move to expand the business. It's possible that they've developed a Midas complex and, seeing everything they touch turn to gold, have decided to just touch everything they can find.

I really hope it's one of the first two.
I just can't imagine an original fictional show developed by Apple being any good. I don't see Apple being edgy or taking any chances, for fear of offending someone. Be prepared for some pretty bland fare.
Yeah, and this will be further complicated by their history of advocacy. Everything they do is going to be viewed through the lens of the environment, human rights, and diversity and then checked again for offending some nation somewhere that uses it as an excuse to bar import of their goods or access to their networks.
 

iPadCary

macrumors 6502a
Mar 6, 2012
597
207
NEW YORK CITY
They should've done this a looong time ago, starting with Pixar & "Toy Story".
Parents the world over would've bought/rented "Toy Story" from iTunes up the wazoo,
and they'd be at that trillion dollar marketcap by now, easy,
 

sully54

macrumors 6502
Sep 15, 2012
356
872
Canada
Apple has always championed user created content in whatever service they enter into. They did it with apps on the app store, they did it with podcasts, and they're doing it with music with Connect on Apple Music. It seems only natural that Apple would continue that trend by creating a platform where regular people can put up their own content. Similar to youtube but more geared towards independent creators. I just don't see apple producing their own content in the same way as Netflix or Amazon (i mean, do you really see Apple producing something like Orange is the New Black?). We'll have to see. But for sure there will be some sort of original content as part of this whole TV venture.
 

macs4nw

macrumors 601
I'm not sure what happened to a thousand noes for every yes but Cook needs to start saying no.....
I'm hoping he has a master plan that somehow ties it all together in a logical and meaningful way, but I'm wondering if he has too many images of greenback dancing in his head causing him to lose focus..... after all, these really great earnings calls are addictive and hard to resist for all but the most focused and disciplined CEOs.
 
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Juicy Box

macrumors 604
Sep 23, 2014
6,994
8,179
I love all these Apple TV rumors. I can't wait to see what it will actually be like.
 

Tech198

macrumors P6
Mar 21, 2011
15,916
2,150
Australia, Perth
so, original content from Apple just like Netfix does "House of cards" ? which by the way, i hope its not only that type of original programming...
 

Analog Kid

macrumors 604
Mar 4, 2003
7,316
7,997
I've had second thoughts about this "rumor" that Apple may be producing its own content for aTV.

I think it might be a bluff, since it says "Apple has been having early discussions with Hollywood executives about producing original video programming in a bid to potentially compete against companies like…"

I think that Apple, at this point in time, is threatening to produce their own content IF they cannot succeed in licensing/borrowing content from other providers. Those other content providers realize that Apple has the cash hoard to go through with this threat if Apple really wanted to, and thus potentially disrupting the entire industry. Hence, this sort of threat/bluff is potential leverage for Apple trying to negotiate licensing rights/terms for content.
Maybe. They do this with applications often enough-- make their own to seed the market and say "you must be at least this good to sell for more than free".

I don't see the content providers taking this as much of a threat though-- it seems like a classic overreach. I really don't understand the entertainment business, and I'm reasonably sure I don't want to, but numerically it seems to be about lots of content reaching lots of people through multiple outlets. Apple making a small number of shows for only their customers in whatever few countries they can seems like it would just elicit an "ok, you go do that Eddy" response.
 
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StoneJack

macrumors 68000
Dec 19, 2009
1,764
864
The thing is that the movie/TV soaps is a very good business, especially in North America.
It can be incredibly profitable (granted there are losses as well), but good companies manage to be profitable after all the package of content is sold. As world moves to more visual entertainment, Apple has to think about investing its billions into something profitable more than just government bonds with their tiny interest.

Movie business is in genes of Apple because it was where Steve Jobs made most of his money.
So I would be interested to see how Apple utilizes these possibilities. Apple used to be a hardware company but not anymore.

With Apple Beats, they moved into content delivery. Its a very small step into actually producing it, not very difficult either. Benefits are exclusiveness, better quality of services and products, more sales, etc. You need someone to focus on that though, because it is very distracting business either.
 
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Analog Kid

macrumors 604
Mar 4, 2003
7,316
7,997
Apple has always championed user created content in whatever service they enter into. They did it with apps on the app store, they did it with podcasts, and they're doing it with music with Connect on Apple Music. It seems only natural that Apple would continue that trend by creating a platform where regular people can put up their own content. Similar to youtube but more geared towards independent creators. I just don't see apple producing their own content in the same way as Netflix or Amazon (i mean, do you really see Apple producing something like Orange is the New Black?). We'll have to see. But for sure there will be some sort of original content as part of this whole TV venture.
This, I could live with. Kind of a Podcast Pro.

Podcast Pro X?
 
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nortofthe13th

macrumors member
Jan 3, 2014
65
119
I worry about Apple being stretched to thin and having too many irons in the fire. We've got the Watch now; who knows how that will evolve and where else Apple will go in the wearables space and what the future is for ResearchKit. We don't know what Apple's plans in the home automation space are. Apple Music is still far from great. Siri could be so much better, same with Apple Maps. Apple has made lots of changes to iOS and OS X over the last 3 years that require more polish. We have Apple making a big push in the enterprise. There are rumors about an iPad "Pro" and of course the Apple car rumors. I think Apple has a full plate right now and I worry they're trying to take on too much and the user experience suffers because of it.
Oh I totally agree, I'd like to see renewed focus in all the current endeavors. Realistically there is plenty to keep them busy, and much to improve! Just thought it would be an interesting concept and hopefully (if at all true) this sort of thing won't be for sometime, well after Apple polishes up it current lineup.
 
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blackcrayon

macrumors 68020
Mar 10, 2003
2,228
1,809
Apple is getting into everything these days. Do you all think they appear to have a solid game plan or are they just throwing things against the wall and seeing what sticks?

Military, music, automobiles, wearables, home automation...

"Music"? You might as well have listed "smartphones" or "desktop computers". I don't think a 12 year old business counts as a "throwing things against the wall" situation.
 

Karma*Police

macrumors 68020
Jul 15, 2012
2,395
2,457
Apple is getting into everything these days. Do you all think they appear to have a solid game plan or are they just throwing things against the wall and seeing what sticks?

Military, music, automobiles, wearables, home automation...

I'm sure people said the same thing when Apple got into MP3 players, cell phones, Internet services, etc. I don't have a problem with Apple getting into the categories you mention since it all ties back to the iPhone ecosystem, and longer term, will all tie into the whole IoT where "computers" are everywhere.

In fact, I'd be worried if Apple wasn't taking the lead in those categories... the military thing is just part of their wearables research... an area of huge interest for Apple. I expect them to make a big push into the fashion industry once all the tech falls into place.
 

gijoeinla

macrumors 6502a
Sep 19, 2011
686
491
Los Angeles, CA



Apple has been having early discussions with Hollywood executives about producing original video programming in a bid to potentially compete against companies like Netflix, Amazon and Hulu, according to a new report from Variety.

overview_whatis_hero_2x-e1441065862572.jpg

It's currently unclear how large Apple's ambitions and commitment to producing original video content are, as sources have told Variety contradictory things about the Cupertino company's plans. One source says Apple wants to create development and production departments that could create long-term content like Netflix does with original TV shows and movies. Another source says Apple is "flirting" with the idea, and launched an "unprecedented bid" to sign Top Gear stars Jeremy Clarkson, James May and Richard Hammond when they left the BBC. However, Amazon ended up winning that bidding war.

In recent years, Apple has hired independent film content experts to shore up iTunes Movies' independent offerings with exclusive windows on films and a broader selection of content, including offering movies available for rent before or during their theatrical runs.

More recently, Apple has expanded into original content with its worldwide Beats 1 Radio station and music videos for artists like Drake, Eminem and M.I.A., which are reportedly produced in-house. With Apple's rumored live TV-over-the-internet service coming in 2016, it's likely the Cupertino company could be looking for original and exclusive content to lure customers to its service rather than its competitors.

Article Link: Apple Reportedly Exploring Producing Original TV Shows

Seriously. Is anyone surprised?

I called this like two years ago. Clearly Apple who in one year -- sold A QUARTER OF A BILLION devices and then some -- can totally go it alone in terms of content.

The hardball that content companies are playing in terms of "bundling content" deals with Apple -- their values will diminish over time as FRAGMENTATION itself will hit Hollywood like a ton of bricks.

If I were VIACOM, COMCAST, FOX, SONY ETC I'd be writing those deals tonight -- just in time for September 9th... Seriously.
 
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